Title tag of product page including category keyword?
-
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories.
For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews"
I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category).
I wanted to post here to confirm that my advice is sound. Thanks.
-
if I understand you correctly, this sounds like an issue I am facing and this is what I am experiencing and maybe that can be of help. My site is real estate related.
Page 1 title tag: "City Homes for Sale" (page I want to rank for)
Page 2 title tag: "City Home Picture Gallery" (lots of original pictures and videos I want G to index in order to increase the amount of unique content from my site G is indexing, but I don't care much for - more a page for users to see beautiful pictures)Unfortunately, when users search for "city homes for sale" on search engines, often this Page 2 type will show (I have a lot of Page 2 types for various neighborhoods). I guess because Page 2 has more unique content it ranks well, also because it uses words "City" and "home" in title tag. I have now taken the word "Home" out of title tag and I look forward to see if it helps. Not just in terms of dropping ranking for Page 2 (which would be great), but more importantly will search engines be able to get the point that Page 1 is the relevant page. I am interlinking from Page 2 to Page 1 in a logical way with appropriate keywords. It should be crystal clear, but our supposed super smart / advanced search engines do not seem to get it.
Conclusion: As a smaller / less authoritative website, I would definitely be very careful with keyword selection in title tag, as my site has proven that it can work against you. Large powerful websites can get away with more of this I believe and search engines seem to understand them much better. Therefore, I find with SEO advice it is so important to consider if the perspective is in comparison to similar authority websites.
-
Great question!
I think that leaving the category in place makes sense, but not at the beginning of the page title. Having the category can help further specify what the page is about, especially if there are links on that page back to that category. Here is an example:
{Product} Reviews | Best {Category}
In this format, you are stating the keyword or phrases you want to rank as the highest priority, and having the category be secondary. If you don't want to include it, you could also use the site name at the end as an alternative:
{Product} Reviews | Product review worded differently - YOURDOMAIN.com
In this format, you have a higher density of your keyword in the page title, while not overstuffing it. If you have a lot of reviews that rank, this can also help with brand or site recognition.
Hope this helps! Keep in mind, optimise around the user, and what your best guess is that they will type. Check in your analytics account to see what phrases users are typing, and structure your titles around that format. The structures above are just best guesses, but the analytics data will give you a much clearer picture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Setting Up Title Tags for Multipe Locations and Products
Hi There! So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
On-Page Optimization | | ChopperCharlie0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Wordpress Title Element tag too long?
So apparently when I add the name of the blog within Wordpress, the name of the blog shows up after the the main title of each blog post and page. So trying to keep the title element >70 characters, how does one name the Wordpress blog as mine is/was: Lake Tahoe wedding photographer / Heidi Huber Photography and keep that only on the intro page and leave each page of the blog and the titles of the blog posts to not have "Lake Tahoe wedding photographer added to the end of the Title Element? Anyone have any idea? I also had gone in at one point and updated every single Title on each page/post using Yoast's SEO and the SEOMOZ crawl is still coming up with over 216 caution errors for the title page. Thank you so much for any advice! Heidi
On-Page Optimization | | hmhuber0 -
Keyword Repetition in Title Tag
I am managing an online pharmacy website which has thousands of pages. I'm creating title tags for the pages that currently have automated tags.
On-Page Optimization | | pulseseo
I generally choose a word, find the next best alternative and merge them in the title.
Often this results in repetition of 2-3 words. Examples below:-
Title:- Skincare Treatment, Buy Skincare Products Discounted at Online Pharmacy Title:- Nebulisers, Buy Nebulisers UK Discounted at Online Pharmacy Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy Are these OK or would Google penalize us for it?0 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0