Press Relases as Link Building is valid?
-
Dear Mates,
We are looking for increase our Domain Authority, so we was submitting our site to BOW, Yahoo Directory and we want to know if Press Releases sites (paid press) are too good to do the inversion.
What sites are recommended, we think could be very usefull build a list of the real top PR sites (Paid and Free)
Thank you for your time
-
Actually, one aspect that we forgot to mention was that the real link value is not from the press release. The real value is if any of the online blogs or newspapers picks up the story and runs it, hopefully with a link.
http://www.prweb.com/ is said to reach many "real" writers. Have not used it myself though.
If you use it, please share your experiences.
Fredrik
-
I think its hard to say exactly what is the ONE best site for this. It also depends on what kind of products you have.
One of the biggest problems is that your press release lives for a very short time on for example a frontpage. Then where does it go? Does it have a dedicated URL?
We have been using www.mynewsdesk.com, there you get your profile page and that has time to collect some pagrank. You can see the below example of one of our clients:
http://www.mynewsdesk.com/se/pressroom/lmg
If you have a look at that in OpenSiteExplorer you can se that the pagerank is atleast decent.
http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.mynewsdesk.com%2Fse%2Fpressroom%2Flmg
-
PRweb & if money isn't really the issue, go with BusinessWire. The PRweb.com link itself will probably be the most valuable from a PRWeb release though, unless you get picked up outside of the typical syndication network. BusinessWire works the same way, but has a better professional image.
If you have the money and do not have newsworthy announcements, look into facilitating an outreach campaign or buying some friendships of authoritative sites within your industry. Donating to relevant foundations, sponsoring local events (with websites) and work harder to get known online, digitally within your industry online.
There are tools & strategies that will help you identify the resource-related authority sites within your industry too.
-
The main idea is to increase the Domain Authority (the budget is not the problem),
So what is the best or most trusted resourced to submit PR and get great authority?
-
Hi Claudio
Some PR sites are great and some not so great. You have to check the domain and pagerank of the page where your release will be posted. Will it also rotate and be shown on frontpage? How long? Also make sure you have proper links back to your landingpage and make sure they are not put as nofollow.
You can use www.opensiteexplorer.org to investigate the pageranks etc
Here is also a list of free PR sites:
- Free-Press-Release.com
- PRLog.org
- ClickPress.com
- NewswireToday.com
- Express-Press-Release.net
- Free-Press-Release-Center.info
- TheOpenPress.com
- PressMethod.com
- PressBox.co.uk
- BusinessServicesuk
Good luck
Fredrik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - anyone use this technique?
I have had a client come and ask me to do some link building, they are wanting to use a strategy of buying expired domains and creating a single page website with some keyword links back to the main website. Seems like an old idea at best, has anyone used it or is it risky
Link Building | | seoman101 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
Are PR releases good for Link Building?
I'm having a bit of a conundrum with Press Releases: I recently sent a press release on PRWeb (which I personally think is just "average" compared to others as it focuses mainly on the CBS network and is not focused at all unless you pay for an expensive release) and got over 100 incoming links from high PR news sites (according to Webmaster Tools) but these links had PRWeb in subtitle, so for all I know these were syndicated releases and not "Pick up By" as PRWeb reports. Will this affect Page Rank value or rankings for any keywords? Are these links treated only as temporary links or permanent back links? (I know sometimes they appear in Google News or Yahoo News, but disappear the next day) Was it valuable to the company? Our business is in health sector exclusively on East Coast U.S. and the release was seen all over the world and not one of the links coming back was from a health-related section. They were high rank online sites, but is there value in such links? added 11/30: I was reviewing competitors' link backs I found they did a lot of press releases and gained a high-level link back from each one. These were the best/highest-authority links they had. The syndicated releases were not even listed anywhere. And then I reviewed their SERPs... and guess what, their ranks increased with each one. (So I don't think "duplication" is an issue. If anything only the syndicated copies were penalized, but not the original one)
Link Building | | HMCOE0 -
In light of penguin - what are your thoughts on widget based link-building?
Hi all, I thought it would be interesting to see if people's perceptions of widget based link building have changed. By that I mean - Do you think it's ok to give somebody a tool to use oon their website with a reference to the creator of that tool or will that count as 'manipulative or unnatural' link building? I'll start the discussion off by saying... I think this type of link building is ok and legitimate as you are merely referencing the creator of the tool whose widget you are using on your website. My only caveat would be to ensure that the anchor text is not manipulative but relevant. Looking forward to hearing what you all think about this as I'm sure many people maybe put off by doing this.
Link Building | | A_Q0 -
How can I convince my clients with smaller budgets to invest in Link Building?
Hi All, Basically over the last few months I have been working for a company that is mainly a dev house but are looking to expand their SEO clients further. At the moment because of the only recent focus on SEO we have a lot of clients who only pay for monthly reports, on page optimisation and some PPC. My question is, how can I show the clients that investing in Link Building is probably the next step and something they need to do if they wish to further progress their SEO campaign. I have written up a link building proposal to show them the advantages of Link Building, but any other ideas would be very much appreciated. Thanks,
Link Building | | SEOAndy0 -
Formatting of Links in Direct Press Releases
I have been looking around but not found any great suggestions. If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)? Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
Link Building | | edwardlewis0 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0