What are reasons for poor (0 to 2%) CTR in spite of top position (number one) in SERPs?
-
My website pages appear for several local keywords like "granite countertops St.Louis" (About 480 impressions) and my site appears as the top most in SERPs. But the CTR is 1 to 2%. It is mentioned that the top positions may get as many as 35% clicks.
What are the reasons? I need help with detailed solutions.
-
Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
Thank you, Doug. This is exactly what bothered me too. I did think they were b2b from those words.
-
The performance of your snippet on the search result pages can be pretty variable and affected by a whole host of things.
The first big problem is advertising. If your ranking #1 on a SERP that has a high volume of ads then they will be diminishing the visibility of your site.
The ads you're competing with have a big advantage over your organic SERP. It's much easier for the advertiser to put specific language in their ad to entice searchers to click through. Matching the users intent and adding compelling benefits / reasons why they should visit their site. (eg: Prices you can't beat, free estimates, fitted in 1 day etc...)
Your snippet describes your business but it doesn't tell me "what's in it for me?" if I click though on the link. Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
EGOL has some great advice about sharpening up your snippet.
You've got some reviews and testimonial - What is it that really matters to your customers? Sometimes it's not always what you think it is, or described in the language you'd use (as you're in the trade).
Another question is how much traffic is there for this search term and how "SEO" aware are your competitors. I've noticed that for some competitive terms the real search volume isn't as high as you think it is. I've come to the conclusion that certain terms can be inflated due to the amount of rank tracking going on!
How are your other keywords performing? Are you getting better results from keywords like "granite counter installation St Louis" for instance? Can you compare the CTR between keywords with a similar intent?
The thing is, you don't know what a good CTR for that particular SERP is. You don't know what you competitors (in ads, organic and local) are getting so it's difficult for you to say if you're earning your fair share.
-
Hi Everybody,
i mentioned low CTR when I posted my question, and now I understand that CTR is used for the clicks on Adwords campaign. What I really mean is the clicks ratio of ORGANIC search results and not the Adwords campaign. Clicks on organic results and CTR on Adwords behave similarly?
-
First, I am surprised that the CTR is so low because of your top ranking. My goal with that would be to change the title tag and description tag to match the query as closely as possible and to elicit clicks.
If this was my site I would change the title tag to match the query.... and to elicit clicks.
I don't know your business so I am going to guess.
<title>Granite Countertops: Prompt Installation in St. Louis area</title>
They will see the name of your business in your domain.
Then I would change the description tag. Study the adwords guys. They have great descriptions...
Over 100 colors, Fast, expert installation, Affordable countertops and replacements. Tell them what they are looking for that you can deliver.
-
Thank you, Spencer.
-
It's http://www.archcitygranite.com/ he linked it as an attachment.
-
What are the reasons? I need help with detailed solutions.
If you want carefully considered ideas, please share your domain. Guesses will be a waste of everyone's time.
-
It all depends on the industry, local factors and search trends.
It may be for your industry/business that that is an epic CTR. It also may be that people searching for those items are not actually looking for what you think they are looking for.
Do you have any comparables for your top competitors? There are copious tools out there which can estimate traffic, albeit they can not be very accurate, but still if you compare your traffic to competitor traffic using the same tools, you may get some more insight into what is "normal" for your business.
The bottom line is that every niche has its own numbers and you may be doing everything just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Itunes review in serps
Does anyone know how Google takes the rating from iTunes? I have an app, and the iTunes page, appears in the results with a 1 star rating, even if we have on iTunes 4 stars. I need to know how Google reads the iTunes page, and how it displays the info from it
Image & Video Optimization | | Silviu0 -
Best way to publish same content on 2 blogs?
I currently have a couple of blogs and I want to put a post on one of them and then copy it onto my other blog, but give the credit and the link back to the original (lose you yet?) I want to write a blog and publish it on my site (http://goo.gl/WRwR8) After it's on the blog on my main e-commerce site, i want to copy it onto my wordpress blog (http://goo.gl/0SSti) What is the best way to accomplish this without creating duplicate content? Is there a way to state on the second wordpress blog that this post originated from the ecommerce site? I could really use some guidance... Thanks
Image & Video Optimization | | Prime850 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Is anyone experiencing a large number of reviews disappearing in Google Places?
Just curious if anyone else has had issues with any clients losing lots of reviews in the last week?
Image & Video Optimization | | 4RealLocal0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0 -
Local SEO address question - adding a suite number for shared address for office building
Hi, I have a client that has an address that is shared for a few different businesses in the holistic health field. My client is a chiropractor. There is an eye doctor, massage therapist and acupuncturist aslo sharing the same address. It's a subburban setting with two buildings all sharing one address. In the interest of preventing any merged listings down the road, I recently added un unofficial suite number to his website and Google places business listing. I also did this for all of his online directory listings, and for Bing and Yahoo as well. Did I do the right thing here? It seems to be having a positive impact on his local SEO as far as I can tell. Or at least there has not been any negative impact in the last 6 months Your thoughts?
Image & Video Optimization | | MozMan20 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0 -
Street name or Highway number- which is best ?
In Google places my address shows up in two different ways. I want to establish a consistent way of listing my business, but how do I determine what's best at this point? My listings now show up as the street name: "122 Maple Street" and in other listings as the Route number: "122 Route 44 " The locals all know this street as Maple Street, but we are a tourist business and tourists probably know the Rt. # better. Is there a systematic way I can determine which is going to be the best way to list this? I have the same question about variations like using Rt. or St. versus Route or Street. Thanks Tio
Image & Video Optimization | | stephenfishman0