Can you get rich snippets for Youtube hosted videos?
-
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
-
Sure! Have read of this one http://moz.com/blog/building-a-video-seo-strategy
-
Thanks for the response, Dan! You reaffirmed what I was thinking. Even if we get the proper rich snippets markup implemented it will be hard to rank above Youtube.
Phil, do you have any other reasons why it "strategically makes little sense"?
-
Good point - thanks Phil!
-
Just on the "unlisted" question - the problem with doing this is that you then lose almost all of the value of having the videos on YouTube in the first place, yet still have to deal with sub-optimal analytics. Similarly, you can use the YouTube API with a third party player, but the only value you then get from YouTube is free hosting (but with sub-par tracking).
-
You can add markup to videos in your website even hosted on YouTube. Here are a few resources;
- http://www.sistrix.com/video-rich-snippets/
- http://www.searchenginejournal.com/time-come-actually-create-video-rich-snippet/90953/
- http://www.branded3.com/blogs/how-to-add-rich-snippets-for-video-seo/
The problem as you mentioned, is the fact YouTube will most likely outrank you depending on the specifics of the query. You may try making the videos "unlisted" (that is people can only find the YouTube URL with a direct link) but still embed. I don't have direct experience with this though.
Ultimately, to rank a video on your site with rich snippets etc you may want to self host with a platform like Wistia.
Also, whichever platform you use, don't forget to create a video sitemap. This is a great resource on Distilled about video sitemaps: https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi All, please help me in 1 query. Currently, We are having 1 YouTube channels having all products of the organization. We are thinking to segregate different products channel wise. Is it a correct and viable option ? Please suggest.
We are having 1 YouTube channels having all products of the organization. We are thinking to segregate different products channel wise.
Image & Video Optimization | | SameerBhatia0 -
Video Syndication in 2016
This doesn't seem to have been discussed here for a number of years, so I'm wondering what people think of video syndication in 2016? Is it a good idea for website SEO (backlinks in accompanying text)? Or for raising general web presence? Or generally pushing the video itself up the SERPS? Or is it better to concentrate everything on Youtube? I'm looking to raise a website profile that produces 4-5 videos a week presently but is only getting an average of 500-1000 views in each video.
Image & Video Optimization | | abisti20 -
How to get images to rank higher, with some new tips?
Hello, Can anybody give any other advice for image optimization except keyword use in file name and alt tag, which would effect the item to be ranking higher on google images, I have searched google on this, but did not find any reallyuseful tips other than those mentioned above... Should I mention my main keywords that I try to rank in as many image files and different pages as possible, but without stuffing and relevant to the content? Thanks a lot
Image & Video Optimization | | bidilover0 -
Do I need to use a CNAME for wistia video hosting?
I'm using Wisita for video hosting. My strategy is to allow other sites to embed videos to get links - I want the video linking back to my site not wistia or the embeding site. Do I need to use the Wistia CNAME or is a wistia subdomain acceptable?
Image & Video Optimization | | BruceMcG0 -
Niche Video Directories
Hi Look for a list for niche video directories for a non profit I am working for who have a good number of videos highlighting the good work that they do. No porn listing sites thanks... Cheers Tony
Image & Video Optimization | | highwayfive0 -
Video SEO: Should I add Video Transcriptions to You Tube Videos Even with Google CC?
So, You Tube allows plenty of room from descriptions. I think 5,000 characters. Google does a poor Closed Caption of our audio. Should I also be adding accurate transcriptions to the description field in YouTube to help my Video SEO. What are the pro's cons and is it worth doing?
Image & Video Optimization | | BlairKuhnen1 -
Can this make one's local listing vanish from Google local search?
Hi All, Does anyone know if selecting "Yes, this business serves customers at their locations" under "service areas and location settings" in Google Places can cause a business's listing to disappear from Google local search? My interior designer client has a bricks-and-mortar location, was ranking at about #20 for "interior designer" in Portland, and now has dropped from local search. I had "No, all customers come to the business location" selected previously. In the past week, before the vanishing, I made these changes: 1. changed the service area to "Yes, this business serves customers at their locations", 2. removed "Portland" from the description in Google Places, and 3. submitted maybe two dozen directory listings to high DA sites (using Whitespark as the tool for determining where to post). Thanks everyone! Zack
Image & Video Optimization | | HammerandHand0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0