1500 Domains... Where to begin? & Web Structure Question.
-
So, as the title says, I am stuck. I recently have been brought on as the SEO guru for a small-mid size company with the task of rebuilding their web presence. Their website is in pretty unfortunate condition. The more research I do, the farther and farther I am going down the rabbit hole of chaos.
Essential the previous CEO was doing all SEO work. He purchased 1500 domains, all keyword specific. Installed wordpress on roughly 1,000 and then began pumping out content. Of the 1,000 roughly 300 of them have about 600-2,000 characters worth of content that is absolute fluff. From there the linking began.
Now the content is different enough that Google doesn't seem to notice that its the SAME FREEKIN THING on each domain, but I am very concerned. The company has their main multi-page domain which has other links and sources of traffic, but in essence the previous owner created a micro link web.
My advice is to cut those links ASAP and remove the previous work. At the same time, I also don't want them to lose rank. So I guess I am asking a whole slew of questions...
- Am I right in thinking that we have to build a bridge before we burn a bridge?
- Is it worth fixing up some of those other domains to have original content to try and bolster what we already have?
- Would it be better to combine everything into one website, or try and have different domains represent different things. For example Envato.com is an umbrella website with 8 separate websites operating under the same roof using different domains.?
- Where do I begin? I feel like I have started this project numerous times. I know the keywords, I know where the duplicate content is, I know the structure of the main domain, I am getting the structure of the entire link web.
Lastly, any thoughts you all have would be greatly appreciated. I realistically have minimal experience in this realm. I am a a major nub. I understand SEO in theory, sorta. So I'm getting there!
-
UPDATE
I was just informed by the agency that we are working with that two pages on our website have been compromised.
- Index.php
- Hello.php
Does anybody have any recommendations for malicious code identification software? Has anybody used the Browseo cloak identification tool? What is everybody's go-to tool for this sort of thing?
-
Nice Work!
-
We have teamed up with a local agency in Los Angeles who will be assisting us with a redesign. They are also going to look through our SEO and assist, if possible, with that. I am currently working with the studio, our treatment team, and myself to come up with a website architecture that is user friendly and effective.
As far as what has been done with the link structure. I was able to narrow down the 1000 domain list to roughly 200 that actually had content and were actually linking to us. I changed the nameservers on all of them which should not only speed up the private server we are hosting on, but also lower the number of domains on our CBlock.
I have spoken with a few members from this forum offline who I will not name unless they give me approval to give them credit.
Thanks Everybody!
-
Thank you both! You are both SEOmnipotent. See what I did there?
I might pinch that
With the links, something else you will probably need to do, is perform a disavow of the ones you don't want to be associated with. Google would eventually get round to them all, but i'll bet that with a bit of digging, you won't just find the links from the network the only issues.
And thank you Egol
-Andy
-
HA! Yea, I think that sorta answered my question.
-
I think you need that consultant.
-
Thank you both! You are both SEOmnipotent. See what I did there?
Anyway, that's actually, kinda nice... One of the methods I have been doing is looking at the Open Web Explorer.
So we have 145 Root Links, 2,296 total links a DA of 35 which I know is nothing great. At our best we have a link from psychologytoday.com with a DA of 90, and at the other end a bunch of links from plenty of our random websites with a DA of around 20. I have been going through each domain trying to determine where the "hives" are and which ones are just the outliers. Am I on the right track here?
-
Good info from Andy.
Trying to combine the 'fluff' content of 1000 sites into a primary domain could seal your fate. I would advise heavily against doing this.
Yes. If you are going to recycle anything be sure that it is not duplicate content from anywhere else.
I would guess you need to look to start a structured takedown of the network, but you must handle this carefully.
Yes, I would be using a hatchet more than a hammer on this job. But, careful study before starting.
-
Egol has pretty much hit the nail on the head.
You have a big old mess there and you don't want to end up doing more damage than good - it is easily done!
Now the content is different enough that Google doesn't seem to notice that its the SAME FREEKIN THING on each domain, but I am very concerned. The company has their main multi-page domain which has other links and sources of traffic, but in essence the previous owner created a micro link web.
That there is a big problem - link networks, as that is what this basically is, are a huge headache and I can only assume it is because it is poor quality, that Google hasn't found it yet. However, they probably will at some point so you want to back out of that as soon as possible.
Am I right in thinking that we have to build a bridge before we burn a bridge?
Yes... And no. If you get this bit wrong and suddenly Google becomes aware of what is going on in the background, you will bring them down on you quicker than you can take the sites offline. I am guessing that 99.9% of these sites have no reason to be there? If that is the case, I would be looking at a structured takedown / decommission.
Is it worth fixing up some of those other domains to have original content to try and bolster what we already have?
Probably not. If the content is how you describe it, Google has probably already made their mind up about the site and trying to fix a site of poor quality, can sometimes be an uphill battle because you are starting at a negative score. That said, it is difficult to advise exactly on this. You want to get out of this whole link network though.
Would it be better to combine everything into one website, or try and have different domains represent different things. For example Envato.com is an umbrella website with 8 separate websites operating under the same roof using different domains.?
Trying to combine the 'fluff' content of 1000 sites into a primary domain could seal your fate. I would advise heavily against doing this. Perhaps there are some sites with decent content on them that could be used to make up a blog post, but you would have to be careful about checking to see if was indexed before placing it elsewhere.
Where do I begin? I feel like I have started this project numerous times. I know the keywords, I know where the duplicate content is, I know the structure of the main domain, I am getting the structure of the entire link web.
I wouldn't want to advise incorrectly on this, but I would guess you need to look to start a structured takedown of the network, but you must handle this carefully. Either that or distancing the main site by removing links from the network to the primary domain.
I hope this helps a little.
-Andy
-
Yeah, thank you! That was sorta where my head was going as well. Thanks again!
-
If I was in your situation, I would prepare a one- or two-page document that explains how there are hundreds of spam domains in the wild that contain links and garbage that could damage the company reputation and rankings.
The goal of this document would be to justify funds to hire an experienced consultant who can advise you on how to fix this problem and create a plan for developing the company's web assets going forward.
There is nothing wrong with an in-house SEO getting appraisals or consultations from experts or just second opinions from colleagues. I do this all of the time - at least a few times a month before I make moves or decisions. It is not a confession that you are a noob or that you need assistance to do your job. I get consulting to run my sites better. It pays.
From what you have described, the size of this problem is enormous and probably too complex to get good well-considered advice for free from a forum. It will probably get more complex after you start digging.
I am not recommending paid advice because I am looking for work. I don't do paid consultations for anyone and this job is too big to understand in the amount of time spent on a forum question. You don't want poorly considered advice. That usually costs a lot more in repairs than good advice costs from the start.
There are plenty of people who post here who are qualified to help you. I suggest searching the Q&A for problems similar to this, see who replied, who was helpful, who got lots of thumbs up for relevant questions and who has a style that you like. Don't rush to hire. Be careful. Do some research.
Good luck.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Identifying Bad Domains
In the past week my website has not been doing well. How can I look at a list of domains linking to my website to identify which ones are harmful and need to be removed. Is there a checklist of criteria that a linking doamin to meet for me to remove it? Thank you for your help.
Moz Pro | | andrewlegal0 -
Domain / Page Authority - logarithmic
SEOmoz says their Domain / Page Authority is logarithmic, meaning that lower rankings are easier to get, higher rankings harder to get. Makes sense. But does anyone know what logarithmic equation they use? I'm using the domain and page authority as one metric in amongst other metrics in my keyword analysis. I can't have some metrics linear, others exponential and the SEOmoz one logarithmic.
Moz Pro | | eatyourveggies0 -
I am experimenting with Raven Tools and have a question
Since I am an in-house SEO I'm a little slower to adopt some of the paid tools out there, but I am thinking of jumping in and opting for the paid version of Raven Tools. Can anyone who's currently using Raven Tools suggest how and where is the best place to export backlinks info for import into the Link Manager? I want something that will give me as much of the data as possible already filled in (i.e. PR, domain authority, anchor text, follow/no follow information etc.). I don't mind if I have to rearrange it, I just don't want to have to be inputting things like PR and anchor text one at a time by hand. I do have SEOMoz pro and I see that I can pull a CSV of backlinks and do two separate reports, one for followed and one for not followed links, etc. I'm just wondering if anyone has any additional suggestions. How about Ahrefs.com? Is anyone using the paid version of that tool in conjunction with Raven Tools for Link Management? Is there a better tool out there for Link Management than Raven Tools? (I just found this link in a Q & A thread for an open source SEO panel to try...http://www.seopanel.in/ - anyone using that one?) Thanks all!
Moz Pro | | danatanseo0 -
Question regarding the SEOmoz Report Card
A report card is directed towards one keyword. What if one is to target two keywords on one page? For example, if I want to target SEO in Miami, Miami SEO, and SEO Miami it would be impossible to get an "A" on the report card for all three. What is the best way to target two-three keys on one page? Lets say these keywords are equally beneficial to the site, and we do not want to have to use hierarchy for one key over the other. Would it be wise to build a page for each? I feel like that would be redundant to the user. It says I need the keyword 4 times in the body so I should have 4 "SEO Miami" and 4 "Miami SEO". High importance factors. What makes them high importance? The keyword should be in the beginning of the title. How does this make sense as a high importance factor. Many titles are going to sound spammy if this is how they are written. Lets use Miami SEO again as an example: Miami SEO from [company name] bla bla bla sounds like spam. Learn about SEO in Miami from [company name] sound much better and is probably more likely to get clicked on. How important are these High Importance factors? I was always under the impression that we build the site for the user however the report card changes that perspective.
Moz Pro | | SEODinosaur0 -
Why are my sub-domains ranking higher than my Root Domains?
I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?
Moz Pro | | simonberenyi0 -
Why is there such a difference between Open Site Explorer and Domain Analysis?
When I look at my links in the Competitive Domain Analysis and I see I have 113,018 Ext followed links but Open Site Explorer shows 3,148. Why is there such a difference? In addition, is there a way to view the External Followed links? I want to see where these 113,018 links are coming from. Thanks, Josh
Moz Pro | | kdieruf0 -
How fast can Domain Authority be established?
I am wondering how much time it takes to grow a new site's domain authority. More so, based on a consistent stream of links, syndication, and content, how fast can a website grow from 0-20, 21-40, 41-60, etc. in terms of domain authority?
Moz Pro | | NickEubanks0 -
Page Authority vs Domain Authority
I'm hoping this is a quick and simple question. Sometimes when using the open site explorer or the keyword difficulty tool i find that some pages have a higher "page authority" than the "domain authority." That seemed odd to me, is there a correlation between the two? You would think by default as you grow your page authority the domain authority increases as well? So i guess my question would be, what happens on a page to give it a higher page authority than domain authority?
Moz Pro | | kchandler0