Why isnt this site ranking?
-
I just took over for a site and noticed they have no presence for any keywords...not even low ranks.
Their backlink profile is not the best, but webmaster tools says they have no manual actions.
Thoughts on the matter?
-
Moz shows many of my other clients with local keywords like that. I see vonderhaar in the map listings but not organic results
-
It doesn't look like moz counts local results, but I still have moz pulling http://www.vonderhaar.com/ at 33rd for "Cincinatti Fireplace Cleaning" with http://www.vonderhaar.com/mantels.php.
-
Moz rank tracker shows both not being in the top 50
-
I'm seeing them on the first page for both "Cincinnati chimney repair" and "Cincinnati chimney cleaning" which appear to be your 2 main keywords. These are both showing in the local pack.
-
The blog was hacked yesterday. All of those blog posts were up for less than an hour and promptly deleted. So I highly doubt they had any impact on the rank.
I 100% agree that this site is ugly and not well formatted. But the client is unwilling to change that or pay for a design. So we have to try to build a house on a bad foundation to begin.
Most pages have header tags
And while I see all of these things as issues, I am more concerned with why the site would rank and then suddenly disappear entirely. Backlinks are obviously a big thing, but it is a small local niche site where I can say that a large portion of the companies also do not have backlinks or even an seo company helping.
The site gets "A" grades on their moz on page reports for keyword targeting so I feel they should at least be somewhere to be found.
-
Here are a few items:
http://www.vonderhaar.com/blog/vlgbx32493/ << today's date
http://www.vonderhaar.com/blog/o8c6b1bf0f/
http://www.vonderhaar.com/blog/010zdvi4r6/
I'm guessing the site had the wrong permissions, and someone was ablt to get into it.Tons of links to beuy oreos and Jordan shoes. Many of these pages have a lot of unnatural links to questionable sites with exact anchor text.
Could be they dont have a manual action yet, but I wouldn't leave it this way. Check the folder that these posts are coming from, and delete it if possible. Set new permissions of 0644 and for coding files 0444 if it will still allow the site to load. Sometimes a 444 is too strict, and will not allow a user to access the site, depending upon your file setup.
Another thing I noticed is that none of the pages that arent spam are optimized well. Take the homepage for example:
Vonderhaar's offers chimney cleaning and fireplace repair for your home. If you're in the Cincinnati area and need masonry work, call us today!
vs a competitor's description:
American Chimney and Masonry offers chimney sweeping and chimney repair services to the greater Cincinnati Ohio area for over 30 years. A+ Rating by the BBB and over 85,000 customers
Bit more organized, a bit more direct.
Compare this site to a competitor. The site you are managing doesnt have any compelling reasons for a user to contact them:
http://www.vonderhaar.com/
http://amchimney.com/ <<< number 1 organically
http://www.karlmattesco.com/chimney_installation.html <<< number 3 organicallyI used to work at a company that stated that the design of the site had nothing to do with how many leads the client got. I dont work there anymore.
Backlinks are also a large contributor to a site's ranking. If you say it has a poor or non-existant backlink profile, could be a large reason of why it doesn't rank.
NO HEADER TAGS:
seo-browser reportThis is how search engines see your site. Lack of header tags isnt good for users, as it doesnt separate your content, nor for SEO because it doesnt make the page summary evident and clear.
Lack of google authorship:
http://www.google.com/webmasters/tools/richsnippets?url=http://www.vonderhaar.com/There are many other reseaons why its not ranking, but that should give you a good place to start. You need to analyze your competitors and give the site more focus.
-
The site is years old. It used to rank alright but has been dropping a lot
-
The blog just launched too. I will have to look into how they got hacked.
-
Looks like you may have been hacked at some point. Go to Google in incognito mode, and type site:vonderhaar.com and start going back a few pages. This page is an example of a blog page that is filled with spam http://www.vonderhaar.com/blog/kprsd40080f/. Looks like it might have just happened, as I see today's date on at least one of the posts.
-
Hey,
i look at your site and also googled your web address and it is coming up, how long ago did you launch the website? Have you done anything to market it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My sites are not mooving why?
i have three local sites in Dubai. my second site is on page three. i didn't go for any guest post yet but for a long time with all improvement, It didn't move a bit. unable to understand the adhesivity of page three. lol any suggestion site 1- https://www.desertsafaritour.ae site 2- https://www.arabiannightsafari.com site3- https://www.uaedesertsafari.com any expert suggestion or any guideline by moz expert www.desertsafaritour.ae
Intermediate & Advanced SEO | | faisalkiani0 -
Redirecting an Entire Site to a Page on Another Site?
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net. My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge. How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder? I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it. Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
Intermediate & Advanced SEO | | photoseo10 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
How are these sites ranking!?!
One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client. Does anyone have any idea how the following sites have managed to do this: http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance http://www.motortradefast.co.uk/ - 1st for motor trade insurance http://www.traders-insurance.com/ - 3rd for motor trade insurance http://www.multiquotefleet.co.uk/ - 1st for fleet insurance We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it. Any ideas at all?
Intermediate & Advanced SEO | | instinctive0 -
Critique My Site For SEO
Hi Everyone, I was wondering if someone might critique my site and let me know what you think. I've done pretty much everything I know to do proper seo for my site. I'd love to hear some critiques about what I am doing wrong. I'm not sure if my titles are okay, being that they are similar amongst pages. The other thing is that for all the javascript buttons on the top I have no followed them since they don't have any anchor text. The way google will crawl my page is through the links in the footer. I was thinking of moving them throughout the body of the page since I hear google isn't giving as much weight to footer links. I also wanted to hear what you think about putting a blog on my site and updating with fresh content as opposed to creating a separate blog and then linking back to my website with anchor text. Thanks for all the help. And glad to be a member Bill
Intermediate & Advanced SEO | | wsh150 -
ReLaunching a very old site
Hi, I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped. Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory? The website is http://www.nlp-world.com Thanks
Intermediate & Advanced SEO | | pdmonline0 -
Key page of site not ranking at all
Our site has the largest selection of dog clothes on the Internet. We're been (every so slowly) creeping up in the rankings for the "dog clothes" term, but for some reason only rank for our home page. Even though the home page (and every page on the domain) has links pointing to our specific Dog Clothes page, that page doesn't even rank anywhere when searching Google with "dog clothes site:baxterboo.com". http://www.google.com/webhp?source=hp&q=dog+clothes+site:baxterboo.com&#sclient=psy&hl=en&site=webhp&source=hp&q=dog+clothes+site:baxterboo.com&btnG=Google+Search&aq=f&aqi=&aql=&oq=dog+clothes+site:baxterboo.com&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=f4efcaa1b8c328f Pages 2+ of product results from that page rank, but not the base page. It's not excluded in robots.txt, All on site links to that page use the same URL. That page is loaded with more text that includes the keywords. I don't believe there's duplicated content. What am I missing? Has the page somehow been penalized?
Intermediate & Advanced SEO | | BBPets0