Then why my site is not ranking
-
My website's DA and PAs are good compare with my competitors. Then why my site is not ranking.
-
Hi Jane, thanks for stopping by and giving your inputs. You are right, no SEO tool is a one shop stop for carrying out an SEO audit. We use a myriad of tools to analyze the link profile, on-page elements with lot of manual scrutiny, Google penalty checks from GA and GWMT account perspective. The major tools that we use include but not limited to, Moz, MajesticSEO, ahrefs, SEMrush, Brightedge and Maven. Though there are many areas and features that these tools superimpose on each other, a consolidated audit data from these tools gives us a holistic picture of the issue at hand with lot of manual checks that go in to the process.
Recently, we saw a situation where page loading time was an issue with all the other stuff being superior to the competition. We use a set of tools we use for page loading performance test looking at Site speed data from GA. Sometimes, the historical indexing data can also have an impact on present ranking especially when the same website operated in a different niche (or even probably operated in an illegal niche) and now serving different content with no change in ownership (Whois data). In cases this these, we look at way back machine data and try to analyze things.The list of audit checkpoints goes on and on... :))
We try to leave no stone unturned when it comes to doing an SEO audit and as you know SEO forensics is a very time consuming tiresome process especially when we have a client with better SEO parameters over the competition and crying foul about Google.
Its a daily battle and the best thing about SEO is, we love it and Google is both our strength and weakness ; ))
Best regards,
Devanur Rafi
-
Hi Devanur,
Just one more thing to add (and I am definitely not trying to insinuate anything here!) but one thing to keep in mind with third-party tools like Moz, etc. is that they have access to all the publicly available data about your site and your competitors' sites, such as how many links they have and from where, but they do not have access to Google's filters or "spam" / quality measures. As such, Google may be devaluing some links that other services are discounting. Moz and other providers work very hard to ensure that they count / discount links in the same way as Google probably does. And for the most part, they get this right. However, when all of your metrics across different tools show that you should be ranking better, and you are not, it is a good idea to manually analyse your links and content in comparison to your competitors' and see if you can spot any issues that are not showing up in automated analyses (e.g., do you have a very high number of links from one particular type of site, whereas your competitors do not, etc.).
-
Hi, just in case, login to your Google analytics account and please visit this URL:
http://www.barracuda-digital.co.uk/panguin-tool/
Give read-only access to the application and check if this website has been hit by any of the Google updates like Panda or Penguin. Look from October 2012 till date. I see an issue between December 2012 to February 2013. Let us know what do you see and we shall take it from there.
By the way, no on-page SEO tool on this planet is comprehensive. A true SEO audit can be done by only a good SEO expert. Of course making use of best tools of the trade like Moz etc.,
Best regards,
Devanur
-
DA and PA are Moz measures of a site, and try to approximate how a search engine might view the site. They're not perfect, and you need to look at a variety of other things, such as:
What type of content do you have? What type of content do they have?
What type of links do you each have?
Can your site be easily crawled?
-
I know I should not come to a conclusion only by moz's DA & PA. Like I mentioned below, both QuickSprout and Woorank are also placing my site on top of my competitors. I am confused.
I appreciate your time and reply.
-
I have checked with Moz's on page grader and it provides "A". What Should I do then.
-
Hi Devanur Rafi,
Thank you for your example and i appreciate your time.
Compare with our competitors, we are doing extremely good in content part. We have been adding content, writing blog posts with infographics, sharing them in social media, creating videos etc..,
Even I did check with Moz's on page grader which gives A. Not only moz, i have compared my site with competitors using tools like Quicksprout and woorank. My site gets good score than competitors.
-
Hi Somanathan,
Suppose:
Website = Car
Content = Engine
DA/PA = Turbocharger/Nitro booster
You need to have content that is unique, highly relevant, targeted, updated and useful to the visitors. With this in place, your website will get the boost from DA/PA and thereby can rank well in the search engines. You should do a thorough keyword research and analysis, come up with highly searched terms for your niche, add pages targeting each of these with highly relevant content targeting the main keyword/phrase. If you can let us know the website in question, we will be able to suggest you better. Good Luck.
Best regards,
Devanur Rafi
-
Are you using the keywords that you are trying to rank for in the search engine? If so then have you keyword optimized your website for the keywords you want to rank for?
-
DA & PA are not a garuntee of rankings, have you looked into other metrics like Content (which can include keywords), social metrics, links in the likes ot Hrefs & Majestic SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Responsive Site - Is restivejs a solution?
Hi Due to us having a very large site and not enough time to implement changes for the google update on the 21st April I wanted to know if anyone has any understanding of http://restivejs.com/ Is this a way of being ready for the update? And if so what are the limitations/disadvantages? thanks E
Technical SEO | | Direct_Ram0 -
My site is not being regularly crawled?
My site used to be crawled regularly, but not anymore. My pages aren't showing up in the index months after they've been up. I've added them to the sitemap and everything. I now have to submit them through webmaster tools to get them to index. And then they don't really rank? Before you go spouting off the standard SEO resolutions... Yes, I checked for crawl errors on Google Webmaster and no, there aren't any issues No, the pages are not noindex. These pages are index,follow No, the pages are not canonical No, the robots.txt does not block any of these pages No, there is nothing funky going on in my .htaccess. The pages load fine No, I don't have any URL parameters set What else would be interfereing? Here is one of the URLs that wasn't crawled for over a month: http://www.howlatthemoon.com/locations/location-st-louis
Technical SEO | | howlusa0 -
Site not loading on Firefox
Hello guys, I can't get my website to be loaded on Firefox, why's that?
Technical SEO | | PremioOscar0 -
Site Categorization?
I know getting site categories to appear under the site are dependent on a lot of factors including site mapping. We have a site that does the categorization thing when you type in the sites url name however more people search for the name of the talent to find the site and the short url on the site is just his name, but shorter. However I was just wondering is their a way to optimize the site so that way we could get categorization to show up under the sites URL when they search for the talents full name I ask because the amount of people looking for the talents full name rather than the short name is a lot larger and I would like to see if we can take advantage of the real estate, but I honestly don't think there is a way, however I figured I would open it up to discussion to see if anyone has any ideas. Example: Site name is ABCD you type this into Google and you get ABCD.com about blog how to contact However the actual person whose site it is is ABCDEF and when you type that in you just get: ABCD.com without any of the categories appearing below the url. And that is what I'm asking about. Thanks as I can't seem to find a lot of information on this. However if there is another spot on the site talking about this please let me know I may just not be searching with the right terms.
Technical SEO | | KateGMaker0 -
How to find all the links to my site
hi i have been trying to find all the links that i have to my site http://www.clairehegarty.co.uk but i am not having any luck. I have used the open explorer but it is not showing all the links but when i go to my google webmaster page it shows me more pages than it does on the semoz tool. can anyone help me sort this out and find out exactly what links are going into my site many thanks
Technical SEO | | ClaireH-1848860 -
How to do a no follow on site search
We have a site search that is causing a huge amount of errors as the SEOmoz crawler is showing these as duplicate content. Our first thought was to do a no-follow on the site-search directory, but we realized that the site search is /site-search.aspx and URl strings appear at the end for hundreds of pages. How dow we/how can we no-follow an undetermined amount of URL strings?
Technical SEO | | Apptixweb0 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200