Using multiple domains in one Adwords account
-
Hi,
I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account.
We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account.
Regards
Ben
-
Two domains can run in the same account. They cannot run in the same adgroup.
If you never plan on spending more than 15k/mo per domain then I think it's OK to keep them all in the same account. Just be sure to label them differently for each campaign.
If your brands will be bidding on the same keywords, then do not put them in the same account. Because they are two separate brands you can double serve ads, but it's not advisable. There are MANY things that can go wrong if you try to bid on the same terms with two different accounts. I would suggest hiring someone who knows what they're doing to help you set this up & possibly run it for you so you don't end up bidding against yourself and running up your own CPCs.
-
You can advertise products/services from two separate domains in one account. However, do not overlap keywords (or product/services) and use a separate campaign (ie-no double serving).
-
It might be possible but, I don't think you are supposed to do that. Instead create a My Client Center account here- http://www.google.com/adwords/myclientcenter/ It will let you flip back and forth between accounts really easy.
-
As far as I know, which is confirmed by this blog from Lunametrics is that you can't run ads to two different domains from the same account. You'll have to create a separate for each domain. If they are a subdomains of a main domain then that is fine but if the websites are completely separate then you'll need multiple accounts.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Adwords Broad Match Quality Score
** This question is about QS of Broad Match and how it pertains to THE AUCTION ONLY. Not looking for opinions on campaign/ad group structure/strategies. For an Adwords account where all the ad groups are using modified broad match keywords I see that some keywords are assigned quality score. Obviously a broad match keyword can be triggered by a very wide variety of actual keyword searches. So I assume/guess that Adwords assigns a quality score for every single keyword entered that matches with that broad match and then makes the quality score for the broad match an average of the actual search term used quality score weighted by the volume of searches for that search term? Or am I wrong and the quality score for a broad match is the exact match quality score for that term (I doubt that since broad match the words can be in any order.) So for example, let's same I have this broad match score: +auto +insurance This is going to match with: auto insurance companies, auto insurance prices, luxury auto insurance, auto insurance brokers, and on and on and on. Let's say my landing page happens to have a lot of content about ratings for auto insurance brokers. If the CTR for that terms is high, when it's matching my modified broad match, does that mean Adwords assigns a higher quality score, internally, to the search term "auto insurance broker" so if that term is entered, for the purpose of the auction, Adwords doesn't use the quality score of the broad match but the quality score it has calculated for that specific search term -- I just can't see what it is because I don't have that term as an exact match term on my account. Or, does it use the broad match quality score no matter what search term is used that matched the broad match? I would be highly surprised if that was true. If this were true, then you would want to break out the important terms into their own exact match keywords. In many cases, the more efficient strategy for an account is to have fairly narrow modified broad match terms coupled with a very large negative keyword list. The question is mainly, is there any advantage from the perspective of competing in the auction to have the term be an exact match versus matching a modified broad match keyword? If QS is stored for the actual search term, then I would assume the answer is NO. I know it would provide more granular reporting and the ability to more fine tune landing pages etc etc etc but I'm just talking purely from the perspective of the auction.
Paid Search Marketing | | Searchout0 -
How to track B2B conversions when the searcher isn't the one who transacts?
Hi, Wondering if anyone can recommend how to track B2B conversions when the searcher isn't the one who transacts? I am looking at my Adwords campaigns and I don't think the conversion is 100% right. In our industry, the eventual end user (and the person who does the search) does not have the authority to purchase the product. It is usually the purchasing department who eventually get in contact and purchase the product. Sometimes it is another company on behalf of the original company who purchase the part as we might not be on the vendor list. So, in this case, the order goes from the original searcher to their purchasing department to another company who then purchase from us. Just wondering how to track this on AdWords? Thanks
Paid Search Marketing | | DavidLenehan0 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0