Why would my page authority be staying low whilst my domain authority is increasing?
-
The authority of my key pages is staying resolutely at 1 even as I've improved my domain authority from 16 to 25 over the last month
-
At the risk of over-simplifying....
- Page Authority of a particular URL is dependent on the quantity/quality of the links pointing to that URL
- Domain Authority is dependent (among other things) upon the quantity/quality of the links pointing to any URL on your domain.
So it's entirely possible that your website is improving it's domain link profile, while the link profile to your key pages hasn't changed much.
One way to address this is to make sure that the URLs that earn new links also link to your key pages, so that link equity is distributed internally throughout your site.
-
With out looking at the site the short answer is other pages on your site may be getting links and thus helping your overall site improve but the one page is lacking in links and thus not improving. I'd recommend taking a look at Devanurs links for further info.
-
Hi,
Hope these will explain about DA and PA along with the factors that influence them:
http://moz.com/learn/seo/domain-authority
http://moz.com/learn/seo/page-authority
Best regards,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Why Are Some Pages On A New Domain Not Being Indexed?
Background: A company I am working with recently consolidated content from several existing domains into one new domain. Each of the old domains focused on a vertical and each had a number of product pages and a number of blog pages; these are now in directories on the new domain. For example, what was www.verticaldomainone.com/products/productname is now www.newdomain.com/verticalone/products/product name and the blog posts have moved from www.verticaldomaintwo.com/blog/blogpost to www.newdomain.com/verticaltwo/blog/blogpost. Many of those pages used to rank in the SERPs but they now do not. Investigation so far: Looking at Search Console's crawl stats most of the product pages and blog posts do not appear to be being indexed. This is confirmed by using the site: search modifier, which only returns a couple of products and a couple of blog posts in each vertical. Those pages are not the same as the pages with backlinks pointing directly at them. I've investigated the obvious points without success so far: There are a couple of issues with 301s that I am working with them to rectify but I have checked all pages on the old site and most redirects are in place and working There is currently no HTML or XML sitemap for the new site (this will be put in place soon) but I don't think this is an issue since a few products are being indexed and appearing in SERPs Search Console is returning no crawl errors, manual penalties, or anything else adverse Every product page is linked to from the /course page for the relevant vertical through a followed link. None of the pages have a noindex tag on them and the robots.txt allows all crawlers to access all pages One thing to note is that the site is build using react.js, so all content is within app.js. However this does not appear to affect pages higher up the navigation trees like the /vertical/products pages or the home page. So the question is: "Why might product and blog pages not be indexed on the new domain when they were previously and what can I do about it?"
Technical SEO | | BenjaminMorel0 -
Creating a Landing Page with a Separate Domain to Control Bounce Rate
I work with a unique situation where we have a site that gets tons of free traffic from internal free resources. We do make revenue from this traffic, but due to its nature, it has a high bounce rate. Data shows that once someone from this source does click a second page, they are engaged, so they either bounce or click multiple pages. After testing various landing pages, I've determined that the best solution would be to create a landing page on a separate domain and hide it from the search engines (to prevent duplicate content and the appearance of link farming). The theory is that once they click through to the site, they will bounce at a lower rate and improve the stats of the website. The landing page would essentially filter out this bad traffic. My question is, how sound is this theory? Will this cause any issues with Google or any other search engines?
Technical SEO | | jhacker0 -
Purchasing a domain to redirect to a new domain (note same industry) - Black hat or White hat technique?
Hi Everyone, Ok so here is my question. I have a client who sells gourmet tea and gourmet spices. She has a culinary blog. There is a culinary blog that just posted that the website will be shut down in the near future. It has 100% white hat links. Would it be considered black hat to buy the domain and redirect it to my clients blog which is also a culinary blog? I would really like to ask Matt Cutts this question. Does anyone know how to send him questions? Thanks Carla
Technical SEO | | Carla_Dawson0 -
Redirecting Domains
Hi Everybody, My clients owns a lot of domains related to his website. I redirected them to the website. So his website is: www.vallnord.com but if you type Vallnordski, vallnordsnow, etc etc they will go to the website, but they will not change the url and will keep vallnordski, vallnordsnow instead of going to vallnord.com Not very clear actually, so if you have 20 seconds to type them you will see it very clear. I was wondering if this was a good practice or it is better to actually redirect someone completely (If they type vallnordski.com take them to vallnord.com)? Is redirecting a good SEO practice? Regards, Guido.
Technical SEO | | SilbertAd0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Moving domain.com to subdomain.domain.com
Hi, I like to do something, but first like to take some opinions from seomoz. My question is: 1. I have a domain: brandtrends.com and i like to move this from brandtrends.com to trends.brand.com because: brandtrends.com is on the position #15 on the second page of SERP for my "brand" keyword. I like to move it under trends.brand.com but all inbound-links are @brandtrends.com What do you thing, if i move permanently 301 from brandtrends.com to trends.brand.com does it rank under brand.com on the 1st page of SERP..? like to rank trends.brand.com under brand.com on results page...!!! I have the backlinks of brandtrends.com on my hands too, should i leave the inbound links @brandtrends.com and the new ones i build with trends.brand.com or should i change the inbound links from brandtrends.com to trends.brand.com Hope you got it! THanks
Technical SEO | | leadsprofi0 -
How should 301 redirects affect Page Authority?
We recently setting up 301 redirects from one of our sites so that the site redirects from the www version to the non-www version for all pages. We want to quantify what we expect to see as results. From what the experts say, we'd expect that the Page Authority of the canonical versio (non-www) will be higher than either of the two separate ones were previously. For instance, if this page - www.website.com/information/ - had a PA of 57 and this one - website.com/information/ - had a PA of 53, some time after the 301 redirects from www to non-www have been put into place, we should see the non-www version of that page move up to some PA about 57. It our thinking correct? How long does it normally take to see a PA update take place in a scenario like this? Thanks, Richard
Technical SEO | | LDS-SEO0