Breadcrumb wording and keywords
-
This is real estate website related. For every neighborhood I have a "condos" and "houses" page. In the breadcrumb structure I may have: "home > island condos > city condos > region condos > neighborhood condos". Questions:
-
Some breadrumb structures have 5-6 different breadcrumb link and repeating the word "condos" in each link seems redundant. Would it be better just to list "island", "city", "region", "neighborhood" and never use the word "condos" or "houses" in the breadcrumbs? For users this would be better.
-
If I implement what I suggest in 1) - deleting "condos" or "houses" wording from breadcrumb links, then on a condos page the word "region" (as an example) will lead to the "region condos" page whereas the exact same word "region" on a house page will lead to the "region houses" page. This means I will have a situation where the anchor text in breadcrumbs become 100% identical for my "condos" and "houses" pages, however, the they lead to different pages. Is this OK? I have in past been told that when I use internal anchor text, that the link should always leads to the same page. Having same anchor leading to different pages would not be good….is that so?
thank you
-
-
Hi Lee, In my 2nd message I included these URL's:
Hahaione condos pages: http://www.honoluluhi5.com/oahu/honolulu/hawaii-kai/hahaione-condos/
Hahaione houses page: http://www.honoluluhi5.com/oahu/honolulu/hawaii-kai/hahaione-homes/Obviously, 2 different URL's. Do you have any evidence or detailed blog posts showing that using same wording in breadcrumbs or inter-linking in general to different URL's is OK, as long as the URL and / or H1 clearly shows what the page is about?
Again, my concern comes from the fact that I have been sold if I interlink with the anchor "Example" then I need to make sure "Example" always points to the same landing page, as search engine's otherwise will be left confused. I somehow think this line of thought is outdated, but any evidence or insight to clarify would be helpful
-
No, you do not need to use the word 'condos' in each breadcrumb but it is necessary once in the highest sub-folder possible to prevent duplicate URLs.
Having it as your H1 will indeed be enough for search engines to recognise that for what the page is about, however you will get an extra ranking boost for it appearing in the URL also.
If you leave 'condos' or 'homes' out of your URL all together then you will end up with duplicate URLs as they will both be something like this for both homes and condos:
http://www.honoluluhi5.com/oahu/honolulu/hawaii-kai/hahaione/
This will break the functionality of your site and you won't rank, of course. The reason I use this example:
http://www.honoluluhi5.com/oahu-condos/honolulu/hawaii-kai/hahaione/
is because it incorporates 'condos' into the URL whilst keeping the URL as short as possible and using your keyword as close to the top level, which is the most optimized way of doing it for your keywords (Condos in 'location').
Nice, tidy, short and clear URLs that explain what the page is, whilst hitting your keywords are the goal
I currently have two real estate clients with this format for example: www.domain.com/new-homes/location/property/. This usually results in higher ranking for 'new homes in 'location''
If you don't think it works for you that is fine, it isn't a huge deal providing you are succeeding with other ranking factors, but it has had proven success for me in the past.
-
HI Lee, In my opinion changing the URL to include the word "condos" in top level is close to not important. H1 keywords should be much more relevant.
You are saying: Unless top level in URL have the word "condos" in it, then I need to use the word "condos" for the anchor of each breadcrumb, is that what you are saying?In other words, having the word "condos" in top level of URL makes search engines understand it is a condos page and that is why. I am saying, wouldn't search engines based on my H1 which always has the word "condos" perfectly understand this is a condos page and that is reason why using same anchor for breadcrumbs for condos page and houses page is perfectly fine?
-
Oh I see.
If you are keeping the URL structure the same then it would have to be in a different format. As you only have 2 top level folders (Oahu and Honolulu) you could do it like this:
http://www.honoluluhi5.com/oahu-condos/honolulu/hawaii-kai/hahaione/
http://www.honoluluhi5.com/oahu-homes/honolulu/hawaii-kai/hahaione/
You can change all other anchors to 1 word, providing you have different top level anchors such as the example above.
Sorry for the misunderstanding!
-
I do not worry about URL strucuture, my question relates to anchor text in breadcrumbs.
-
should each breadcrumb link be "oahu home" "Honolulu homes" etc etc and for condos "oahu condos" "Honolulu condos" etc etc..OR
-
Should I use just 1 word "oahu" for both the houses pages and the condos page? In which case anchor text becomes identical....
-
-
At the moment it looks like the word condos is necessary as it is only in there once. However the higher up your hierarchy the keyword 'condos' is, the more importance it will have.
I would have it like this:
http://www.honoluluhi5.com/condos/oahu/honolulu/hawaii-kai/hahaione/
http://www.honoluluhi5.com/homes/oahu/honolulu/hawaii-kai/hahaione/
Search engines would still interpret that these pages were about condos in honolulu etc. because that is the subfolder that they are in.
Search robots read left to right, start to finish just like us, so the higher up your URL structure your target keyword is the better.
Hope this helps.
-
Thank you for the details. Let me give an example and if you could let me know what anchor you'd put in the breadcrumbs that would be great:
Hahaione condos pages:
http://www.honoluluhi5.com/oahu/honolulu/hawaii-kai/hahaione-condos/
Hahaione houses page: http://www.honoluluhi5.com/oahu/honolulu/hawaii-kai/hahaione-homes/
Thank you
-
I think you would be correct to take the word condos out of all of your lower level pages, Providing your top level page has 'condos'. The shorter the URL the better and having condos repeated when a search bot would know it has gone into the condos category already would not add any value.
Having the same URL structure after your top level page is fine as it is within a different category. If it is the exact same page however, make sure your canonicals are correct and functional.
There are many ways you can use internal anchor text. I do agree that you shouldn't have the same anchor text pointing to different pages when you are linking from the main body text, but in a navigation menu it is fine. If I had my choice based on the structure above I might do it something like Home > Condos > Island > City > Region > Neighbourhood. That is purely at matter of preference as it would allow for a good cornerstone top level Condos page to rank well and link to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Optimize For Same Word, Different Spelling
Hi all. Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently. i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume) You could approach the webpage in 4 different ways; 1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>
Intermediate & Advanced SEO | | Webpresence0 -
Keyword On Page 1 Everywhere but Google (Site Specific)
Website: www.wheelchairparts.com
Intermediate & Advanced SEO | | Mike.Bean
Keyword: wheelchair parts My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts". I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel. Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"? Thanks in advance! - Mike Bean1 -
Do we need breadcrumbs?
I found myself in a weird position today having to defend the use of breadcrumbs.... This is what I wrote.... From an SEO point of view it is best practice to have breadcrumbs as they are high up in the code and help the search engines crawling the site. Do you need a breadcrumb for SEO – Yes – as well as from a usability point of you view users can navigate a breadcrumb instead of hitting the back button. What would you have said?
Intermediate & Advanced SEO | | JohnW-UK0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Keyword/Content Consistency
My question is: If you have a keyword that is searched more when it's spelled wrong then when it's spelled right - what do you do? Do you do the misspelled word or keep true to the spelling and say oh well to SEO? Also - Along the same lines of that question: What if you have a keyword that has a - in the middle of it. For instance: website and web-site (this isn't the keyword just an example). and drupal website is searched more then drupal web-site but wordpress web-site is searched more then wordpress website. Technically website is the correct spelling and way to write it, but people put web-site (again not the case in reality - just an example).
Intermediate & Advanced SEO | | blackrino0 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0 -
Different TITLE for the same page appear for different keywords
Hi there Can anyone advice please on this funny/strange issue I have title on home page. When I type some of keywords the homepage appears in SERP with shortcut TITLE (just one keyword there). But when I type company name I have full TITLE. Could anybody advice please what can be a problem and how to fix it?
Intermediate & Advanced SEO | | fleetway0 -
Rankings for keyword variations dropped over weekend?
One of our clients has seen significant decreases over the weekend for a number of keyword variations. There have been no significant site changes, no crawl errors reported and our competitors don't seem to have been affected. The decrease has coincided with the launch of a display campaign, but surely this is just coincidental? Any thoughts would be appreciated...
Intermediate & Advanced SEO | | zealmedia0