Keyword Self-Cannibalization Concern
-
Right now I have an E-Commerce website that has layered menu properties. I have one page trying to rank for "NextGen Digital Ballast" that is the main category page. However, on that category page I link out to three product pages which would be "NextGen 400W Digital Ballast", "NextGen 600W Digital Ballast" and "NextGen 1000W Digital Ballast". The on page ranking factors tools is saying I may need to consider making adjustments because of the potential self-cannibalization, but I wanted to get some feedback to see what others thought about that. Thanks.
-
Thank you everyone for the help. I feel confident that we can just continue on like we are, and if I notice any issues, then I can try your suggestions of the keyword order and also following the examples of that blog post. Thanks again!
-
Great discussion and suggestions here already, but I wanted to add this post in case you haven't seen it: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
There's lots of good stuff in the comments there, too.
-
The idea here is conception. Google will conceptually see the difference between an elephant and a baby elephant as being two different items.
Although it should see your products as different, the warning comes from page apparently being the same- no distinction.
If you find you are not ranking well, or more so, someone slipping inside your ranking, try 400W NextGen Digital Ballast and 600W NextGen Digital Ballast
I do agree with EGOL that for a few pages this should not be that big of a deal, but changing the order of keywords here should not be either.
I hope that helps
-
Thanks for the response EGOL. Right now we have 3 different brands of digital ballasts. We have our main digital ballasts category, then we have NextGen, Phantom & Lumatek digital ballasts, and each of those all have the NextGen 400w digital ballast, the Phantom 400W digital ballast, the Lumatek 400w digital ballast, also for 600w and 1000w.
Where I get confused, the example of the on page optimization states that if you are trying to rank for elephants, then you can use "baby elephants" as a different page. Isn't this what I'm essentially doing then? I have digital ballasts, but then they are also broken down into 400w digital ballasts, 600w digital ballasts, NexttGen 400w digital ballasts, Lumatek 1000w digital ballasts, etc.
-
It depends upon how many very similar pages you are going to have. If you have dozens or more then a cannibalization potential is very real. However, if you only have two, three, four then that gives you the potential to have multiple pages in the SERPs. Nothing like having #1, #2, #3 and #4 for a query.
For small numbers it is more of an opportunity than a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword in URL - SEO impact
Hi, We don't have most important keyword of our industry in our domain or sub-domain. How important it is to have keyword in website URL? Most of our competitors pages with "keyword" urls been listing in SERP. What is back-links role in this scenarion? And which URL have more advantage? keyword in sub-domain or page with keyword. Like for "seo" keyword..... seo.example.com or example.com/seo
Intermediate & Advanced SEO | | vtmoz0 -
How keywords and subfolders connect
I'm working on restructuring my site. We have main topic areas, and any given visitor will ONLY be interested in 1 of those topics. So to consolidate the information into a simpler format, I want to take all the various pieces of content and wrap them under a given topic. [There is a question in here, I promise.] So I want to create www.domain.com/topic/subtopic-1, /topic/subtopic-2, etc. [Yes, I will apply all necessary redirects for any new URL restructuring.] Now here's the question: If I want to rank for "Peanut Butter Sandwiches with Jelly" and "Peanut Butter Sandwiches with Jam," will I be able to structure the URLs as /peanut-butter/sandwiches-with-jelly/, or should I go /peanut-butter/peanut-butter-sandwiches-with-jelly? And please note, /peanut-butter/ will likely redirect to /peanut-butter/subtopic-1/ since it won't make sense to have /peanut-butter/ on its own. [PB&J is just an example.] What's the best way to go about this? Any recommendations? I really appreciate your help.
Intermediate & Advanced SEO | | jheath0 -
Does it matter if the meta description and meta keywords come before the title tag in the
The way our site was built, engineers put the title tag blow the meta desc. and meta keywords. I asked to have it changed based on the best practice of putting the most important content first, but apparently doing this will cause a major ripple effect in the way the site was engineered. Will we lose out on full SEO benefit with this structure? Should I stand down? <title></p></title>
Intermediate & Advanced SEO | | Vacatia_SEO0 -
What is the best way to incorporate region-based keywords?
Greetings Mozzers, I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to: 1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
Intermediate & Advanced SEO | | MonsterWeb28
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page. Thank you for any advice/clarification on this matter.0 -
Keyword cannibalization
I ran the SEOMoz onpage diagnostic, and i got an alert for keyword cannibalization. My taxonomy is: www.mysite.com www.mysite.com/category (category page) www.mysite.com/category/category-keyword (supporting page) Links will be exact match in the primary navigation. www.mysite.com anchor text "category" => www.mysite.com/category www.mysite.com anchor text "category keyword" => www.mysite.com/category/category-keyword www.mysite.com/category anchor text "category keyword" => www.mysite.com/category/category-keyword and example would be /IT-support linking with anchor text "IT Support Servers" => /IT-Support/IT-Support-Servers I'm not going to have a cannibalization problem, am I?
Intermediate & Advanced SEO | | CsmBill0 -
High search volume keywords
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
Intermediate & Advanced SEO | | bele
We still keep these keywords in title, but it brings not much results. We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page. If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products. Maybe some other suggestions?0 -
Best way to get the keyword ranking at the top
I am working on site for around six months now.
Intermediate & Advanced SEO | | ray2810
I have done social bookmarking submission, directory submission, blog comments, forum submissions etc. Is there anything else i can do to make the rank go higher. nothing is working correctly.0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0