SEO for multiple retail locations
-
I have a retail client with some 200 plus retail locations around the U.S. In light of this I am wondering about the best way for them to be practicing SEO with regards to social and multiple locations. Moz Local recommends listings with services/sites like Yelp, Yellow Pages, Acxiom, Foursquare, Facebook, etc, but what is best to do when one has many locations? Should there be a listing in these services for each retail location? Do they stick to 1 of each social sites but have a listing for each store in each online business directory? What about Google +, which seems to play an increasing role?
Thanks
-
"As far as Social is concern, I would advise you to go one page for each state and cover all stores that comes under that particular state"
Actually if they create a Google+ Local page for each store - which they should in order to rank in local... then that page will also automatically be a G+ Business page with social features as well. They could opt to not use all the store pages for social and just have a brand Social page - but just letting you know all locations with a G+ L page will also be social pages.
To set up for 200 locations you want to use the bulk datafeed, now called "Google My Business Locations": https://support.google.com/business/answer/6002002?hl=en
-
Hi Alan, I am working for a medical store that have around 25+ locations within one state and what I did is that I get all their locations and submit in Google and other local websites like Yelp, Manta, Yahoo, Bing and others.
As far as Social is concern, I would advise you to go one page for each state and cover all stores that comes under that particular state as creating unique social pages for each location might increase your level of work and information collection of all stores might takes ages.
Adding my to cents!
-
Hi Alan!
Good question! Provided that each physical location has its own local phone number, then citation building (the practice of building listings on local business directories) is almost certainly going to be an appropriate part of your marketing strategy. When dealing with 200 locations, the use of tools and services that can automate at least some of the process for you will be a tremendous time-saver.
Moz Local is one such service. In order to use this service, you will need to have either a unique Google+ Local page or Facebook Place page for each of the physical locations, already in place. As Ray-pp has mentioned, you should take advantage of Google's bulk upload, which allows you to create a .CSV of all listings and upload them all at once, rather than building 200 individual listings by hand. The good news is, if your Google .CSV is formatted properly, you can also use it in our system So, you'd want to get the Google listings in good order and then, once they are live and verified, upload the same .CSV to Moz Local. This will likely save you a tremendous amount of time in getting the listings pushed out to our 7 supported partner sites, which are some of the most important local data sources on the web.
Hope this helps!
-
Hi AlanJacob,
If your client has physical retail locations, as you've said, then you'll want to get each location listed with Google.
Google provides a bulk location edit tool. You can review the protocol here: https://support.google.com/business/topic/4662257?hl=en&ref_topic=4539578
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Multiple Locations for One Client on Moz Local
Hello, I have a client that I want to do local SEO for. They have two locations, both cities in Tennessee. To do this, would I just start two separate locations in Moz Local? Or would that cause a problem, making them look like separate "entities" in directories?
Moz Local | | ljudy0 -
Unsolved How long do you tell your SEO customers to wait before they start to see actual results from their SEO?
So, this is probably one of the most challenging questions for SEO agencies likes ours to answer. That is how long does it take for a business to see an increase in sales, because of the business investing in organic or local SEO. It ultimately comes down to how competitive the business sector is, we do know that. We are just wondering what various SEO companies tell their clients. Is it for example, they have to wait a minimum of six months of paying for SEO, before they can get the business on page one of Google? Or, instead, do you carry out an SEO audit at the start, and then make an estimate for how long it will take to get the business on page one of Google?
Moz Local | | sarahwalsh0 -
SEO Local México
Hola, quisiera saber si se puede habilitar SEO Local para México, ya que no aparece mi negocio
Moz Local | | VeronicaLeyva0 -
Multiple Locations + Incomplete "Facebook" Listing
Hi! I am in charge of multiple listings for the same business because they have many offices throughout the US. Upon submitting these different locations on Moz Local, I have now run into an issue where all of the listings are not registering their correct Facebook page. On Facebook I have created separate pages for each location (using their location manager tool), but I am unsure on how to connect this to Moz. I have tried submitting the URL of the Facebook page in the "Advanced" tab in the "edit" area, but this does not seem to solve the problem. Any idea on why this is happening, and if there is an easy fix? Thanks everyone!
Moz Local | | sgi_clients0 -
Setting up Moz Account for a franchise with no physical locations
OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc. We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc. This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location]. So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}? Any help, general, specific is much appreciated! Many thanks Edward
Moz Local | | Cleanily0 -
Moz Local - Multiple locations - How to Add another Location
Hello, Im so new to Moz Local and currently I have 2 of my clients using the service. I'm trying to add a second location for one of my client. Can anyone give me insight...step by step on How to do this? Please take a look at the screenshot. Also I believe it shows the second location as a duplicate? Best Practice on how to approach this? Regards, Benny BfvGgGA.jpg
Moz Local | | bennybellagio2 -
MOZ Local Issue - Having Problem submitting multiple offices in the same city
Good Morning We help medical practices with their online marketing. One of our clients has 5 locations in the DC area. This practice has two locations in both Chevy Chase, MD and Washington DC. I am trying to submit all 5 locations to MOZ Local but I am running into issues with MOZ recognizing the other location's information in the same city. My issue arises when I try to submit the second location in the same city. MOZ keeps pulling the google and facebook information for the other practice location in the same city and giving the error that I have to update google and facebook to have the submission go through. MOZ-is there someone that can help me with adding these two locations that won't go through?! Thanks! Best Regards Joel
Moz Local | | rosemontmedia0 -
Moz Local not recognizing my CSV Listing File After Multiple Attempts
I'm trying to get Moz local to recognize my csv file, and its not seeming to do so. I've tried using Google Spreadsheets, OpenOffice Calc, and have even used a Moz Local generator in Google Docs. I've tried this a dozen times now, and none of them seem to work, and leave me with the error -- We did not recognize the file type you uploaded. Please make sure the file you upload is in CSV (Comma Delimited) format. You may need to re-save or export the spreadsheet as a CSV. Please note that the column headers are required, and must not be changed. Feel free to use our template to fill out your listing info.
Moz Local | | ZSuttonPhoto10