Tracking repeat buyers Universal Analytics
-
Hi there,
I want to track the repeat buyers on my ecommerce. In order to do that, I am going to create a custom dimension on Analytics. The custom dimension will be called "repeat_buyers" with scope user because I want to track the user over time. Is my assumption correct? How would you you set it up?
When I have this dimension, I would just apply the default metric transaction on my reports.
I don't have experiencie on custom dimensions so I might be totally wrong. Can you please help?
Thanks and regards
-
Maybe it's not as easy as I think, but why not look at people with more then 2 transactions in an advanced segment?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Tracking in Analytics - Should I use a plugin or do it manually?
Hi, I have a WordPress site (woocommerce integrated). I would like to know should I use a plugin to enable e-commerce tracking in Google Analytics or I should do it manually with GTM. Which is a better way? Will using a plugin to enable e-commerce tracking slow down my site? Any thoughts? Thanks in advance.
Reporting & Analytics | | Mr.Suren0 -
Event tracking after form validation
Hi, How to implement event tracking after form validation using tag manager? Thanks
Reporting & Analytics | | Alick3000 -
Identifying Bots in Google Analytics
Hi there, While you can now filter out bots and spiders in Google Analytics, I'm interested in how you identify a bots and spiders in the first place. For example, it used to be thought that Googlebot wouldn't appear in GA as it 'couldn't process Javascript' but now Google has announced new developments for its crawler with regards to interpreting javascript and CSS, this argument isn't as cut and dry. I'm not suggesting Googlebot appears in Google Analytics, but I am saying that you can't make the case that it won't appear only because it can't interpret JavaScript. So, I'm interested to see what metrics you use to identify a bot? For me, the mix of Users > Browser, Users > Operating System Version is still quite handy, but is it possible to identify individual bots and spiders within Google Analytics? And would Googlebot appear?
Reporting & Analytics | | ecommercebc0 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
301 Redirect tracking
Hi All, I have a 301 redirect tracking issue. I have a domain, say www.123.co.uk and I have that domain 301 redirecting to www.abc.co.uk. Looking in analytics, I do not see any referral traffic sources for the redirect i.e. I do not see www.123.co.uk as a referral (and I know it does sent traffic). My question is - how can I implement a solution that will show referral traffic from www.123.co.uk to www.abc.co.uk as a referal in analytics? Hope that makes sense?
Reporting & Analytics | | Webrevolve0 -
Where are google analytics stats for iphone4
hi We were looking at the Google Analytics for one of our sites and noticed that there were NO pageviews from device=iphone and resolution=640x960 in the report. Given that iphone4 is supposed to be 640x960, and would be the most popular device (at least in our offices and everyone I know), it seems wierd. I sorted the Mobile Devices report by device and resolution to see what was available. The first 160 results were all device=not set. Finally got to device=iPhone and there were three entries: resolution 0x0 had 11 views resolution 320x396 had 45 views resolution 320x480 had 3,944 views. Hopefully all iphone4 users havent been classified as not set. Or is it possible that iphone4s claim to be 320x480 in browsers, as per http://www.alistapart.com/articles/a-pixel-identity-crisis/ Even worse, if I look at the Samsung Galaxy S II (myown phone), there are over 30 screen resolution combinations. Does anyone have anything to shed on this? I asked about it on the google analytics twitter account last week but havent had a response. Are there other analytics solutions that would distinguish between the iphones? Warning - this is a link to a large image, with the not set stats at the top. 6Sjji
Reporting & Analytics | | ozgeekmum0 -
Tracking PDF Downloads in Google Analytics
Hi, I work on a site that allows users to download whitepapers after filling out a form. Once they do this they are redirected to a URL which is the PDF. We use Wordpress and these documents were uploaded to the media center. I've tried researching how to track these downloads in GA, since the code is not present on these pages, but have read a few different answers. Anyone have firsthand experience? Thanks!
Reporting & Analytics | | tinarose0 -
Funnels and Analytics
I want to see how much money a page is making. So how many people convert from that page. Do I need to create a funnel for all the category pages? That would be many many funnels. Thanks!
Reporting & Analytics | | tylerfraser0