Content position and topic modelling
-
Hi,
Two questions here,
First: Does the position of content have any impact on performance? For example say a page displays a league table (20 rows) so eats up most of the above-fold space. Would that table being top followed by content have a negative impact? Would creating 'some' content before a table help?
Second: Does topic modelling actually help relevance signals? So say I sold guitars and the page had the word 'guitar' throughout the content, would including electric, acoustic, strings, amps etc also in the content help the page become more relevant for the term 'guitar'? Or would it just expand the terms the page would be eligible to show for?
Thanks.
-
Hi!
- Even if it's true that Google determines the importance to give to content - especially internal and external links - depending in what section of a web page it is (header, sidebars, footer, main body), it is quite a myth thinking that "additional" content explaining, for instance, the league table, should be put before for obtaining a better impact. Moreover: is it the table the most important element of your content, the one your users are interested the most? Then burying it under a "text" explaining it would be offering your users a poor experience.
- Topic modeling should be not perverted into a something needed just because so "Google" will make the page rank better. The consequences will inevitably be horrible, as creating "SEO texts" with almost no value for the user, and even dangerous, because Google could start applying spam filters as keyword stuffing et al. Write naturally, as if you were describing something to someone speaking. If during the description make sense using synonyms and/or introducing related concepts (i.e.: electric guitars in a page about acoustic ones), then go for it. If it doesn't make sense, then don't it. Finally, if with topic modeling you mean "LSI"... then know that LSI is another myth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Identifying Duplicate Content
Hi looking for tools (beside Copyscape or Grammarly) which can scan a list of URLs (e.g. 100 pages) and find duplicate content quite quickly. Specifically, small batches of duplicate content, see attached image as an example. Does anyone have any suggestions? Cheers. 5v591k.jpg
Intermediate & Advanced SEO | | jayoliverwright0 -
Content or Backlinks
HI I have resource issues and need to prioritise my time, I know both content & backlinks are important for SEO, but where will it be most beneficial to spend my time? We are a generalist site, so this also makes things tougher. I have some core areas to work on, but want to be the most effective in the time I spend on them. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Concerns of Duplicative Content on Purchased Site
Recently I purchased a site of 50+ DA (oldsite.com) that had been offline/404 for 9-12 months from the previous owner. The purchase included the domain and the content previously hosted on the domain. The backlink profile is 100% contextual and pristine. Upon purchasing the domain, I did the following: Rehosted the old site and content that had been down for 9-12 months on oldsite.com Allowed a week or two for indexation on oldsite.com Hosted the old content on my newsite.com and then performed 100+ contextual 301 redirects from the oldsite.com to newsite.com using direct and wild card htaccess rules Issued a Press Release declaring the acquisition of oldsite.com for newsite.com Performed a site "Change of Name" in Google from oldsite.com to newsite.com Performed a site "Site Move" in Bing/Yahoo from oldsite.com to newsite.com It's been close to a month and while organic traffic is growing gradually, it's not what I would expect from a domain with 700+ referring contextual domains. My current concern is around original attribution of content on oldsite.com shifting to scraper sites during the year or so that it was offline. For Example: Oldsite.com has full attribution prior to going offline Scraper sites scan site and repost content elsewhere (effort unsuccessful at time because google know original attribution) Oldsite.com goes offline Scraper sites continue hosting content Google loses consumer facing cache from oldsite.com (and potentially loses original attribution of content) Google reassigns original attribution to a scraper site Oldsite.com is hosted again and Google no longer remembers it's original attribution and thinks content is stolen Google then silently punished Oldsite.com and Newsite.com (which it is redirected to) QUESTIONS Does this sequence have any merit? Does Google keep track of original attribution after the content ceases to exist in Google's search cache? Are there any tools or ways to tell if you're being punished for content being posted else on the web even if you originally had attribution? Unrelated: Are there any other steps that are recommend for a Change of site as described above.
Intermediate & Advanced SEO | | PetSite0 -
What is considered duplicate content?
Hi, We are working on a product page for bespoke camper vans: http://www.broadlane.co.uk/campervans/vw-campers/bespoke-campers . At the moment there is only one page but we are planning add similar pages for other brands of camper vans. Each page will receive its specifically targeted content however the 'Model choice' cart at the bottom (giving you the choice to select the internal structure of the van) will remain the same across all pages. Will this be considered as duplicate content? And if this is a case, what would be the ideal solution to limit penalty risk: A rel canonical tag seems wrong for this, as there is no original item as such. Would an iFrame around the 'model choice' enable us to isolate the content from being indexed at the same time than the page? Thanks, Celine
Intermediate & Advanced SEO | | A_Q0 -
Duplicate Content Question
We are getting ready to release an integration with another product for our app. We would like to add a landing page specifically for this integration. We would also like it to be very similar to our current home page. However, if we do this and use a lot of the same content, will this hurt our SEO due to duplicate content?
Intermediate & Advanced SEO | | NathanGilmore0 -
Moving some content to a new domain - best practices to avoid duplicate content?
Hi We are setting up a new domain to focus on a specific product and want to use some of the content from the original domain on the new site and remove it from the original. The content is appropriate for the new domain and will be irrelevant for the original domain and we want to avoid creating completely new content. There will be a link between the two domains. What is the best practice for this to avoid duplicate content and a potential Panda penalty?
Intermediate & Advanced SEO | | Citybase0 -
Websites with same content
Hi, Both my .co.uk and .ie websites have the exact same content which consists of hundreds of pages, is this going to cause an issue? I have a hreflang on both websites plus google webmaster tools is picking up that both websites are targeting different counties. Thanks
Intermediate & Advanced SEO | | Paul780 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0