Outdated Videos and SEO
-
I was trying to find some helpful resources online on this topic and haven't really found anything substantial.
What do people recommend to do with old, outdated videos on sites like YouTube and Vimeo. They show up in search, but some mention outdated products. However, is it best practice to remove everything older and outdated from Youtube, etc. or is it better to have these in your library (quantity over quality). If you add new ones and they get more views, in the long run people will focus on the newer content and probably not watch something 6 years old, but should we be removing them, too? I''m under pressure to remove them and I wanted to do some research before committing.
We also started Google Plus after Youtube, so we now have two YouTubes (one empty one attached to our new G+ and one that's been established with a lot of videos - new and old). Would this be a good time to consolidate to one Youtube, migrating only the new stuff to the new YouTube and then slowly start removing the old YouTube channel?
Thanks!
-
Hi Rachel,
I guess this might be worth a blog post since you didn't find resources
I'm going to try and tackle your question in steps,..
1) What do people recommend to do with old, outdated videos on sites like YouTube and Vimeo
My personal opinion, but if these videos are getting views, try to direct them to the new videos using annotations and such. Unless that product video is harmful (example: it was flagged as toxic waste ;)), then why take it down if it's still getting traffic? Okay, a better example would be that they're so outdated and look embarrassing to your brand, but even then, you can cover up the entire video with an annotation to visit the new product video...
2) They show up in search, but some mention outdated products
Which search? Google regular search / video / youtube / vimeo? If it's regular Google search, you can change that by de-optimizing the listing on Youtube and get a new video ranking..
3) However, is it best practice to remove everything older and outdated from Youtube, etc. or is it better to have these in your library (quantity over quality)
There are no rules here, every case is different.
4) We also started Google Plus after Youtube, so we now have two YouTubes (one empty one attached to our new G+ and one that's been established with a lot of videos - new and old)
For simplicity, it might be better to have one account.
**
Good suggestion / idea from Microdesign, but I don't think updating videos is possible on Youtube (https://support.google.com/youtube/answer/58101?hl=en)
-
I think there are 2 things you could do here.
1. Update the content, if a new product comes out and you want to add a updated version just update the video, i don't use youtube that much but this was always perfectly useable.
2. Else in your first line on the description link to your newer content and tell there is an update. Maybe also with a annotation you can link towards it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | | Ravi_Rana0 -
Negative Keywords for SEO
Hi Mozzers, I have a client that has a totally legit retail business and they are getting lots of traffic organically that is adult in nature and totally off subject. The reason for this is their domain name contains keywords which while work well for their brand, when reordered and couple with a another keyword (such as picture or image) they get traffic for searches that have nothing to do with them and are pretty awful in nature. If this was Adwords I'd add a negative in of course but how can I stop bad traffic coming to the site organically? Any ideas? Cheers B 🙂
Branding | | Bush_JSM0 -
Brand Name Cratering - possible N-SEO or Black Hat Attacks
Hello to the Moz Community, Let me start by saying, we are not an SEO company. We are the in-house agency for our parent corp, and the 7 companies in their portfolio. We manage their PPC and other digital items. None of the companies use an SEO company. Their "SEO strategy" is to not have one. They internally post on their own Social Media account, their own Blog, and send out their own Press Releases (which we help write the copy sometimes). One of the accounts encountered a very bizarre, and serious ranking problem around Dec 25th-30th. In the past when you Googled the company's brand name you would get 5-6 pages of internal content show up at the very Top of the results. Pages like Home Page, Blog Home, Contact Us, About Us, Client Reviews Page, etc. (core pages). There were then several other non core pages that would show up in the Top 20 results (my recollection is they controlled about 12-14 of the Top 20 results for the brand name). Unfortunately, around Dec. 25th this all cratered. And the only internal page that would display when you Googled the brand name was the Home Page (totally gone; even checking 100 rankings deep). So the question we have spend weeks trying to figure out is, what in the heck happened? We got together with the company to find out any and all possible changes or things could of happened since the first of December, which could have contributed to this cratering. Here is what we found: #1 The company made an acquisition of a smaller competitor in 2014. Around Dec. 10th they sent out a great press release announcing the acquisition. Since the press release was involving someone in the TV/radio advertising agency industry it was very popular (the best release they ever put out). The release was picked up by over 100 high page rank local TV stations, all across the U.S. (along with the normal companies that pick up online releases). The headline of the release was "Brand Name Reviews Assets of TV Ad Agency Competitor." Most of the stations that picked it up placed "Do not follow" links, but it was still an amazingly successful release. #2 Around Dec. 15th this 8 year old company received their first negative "client review." The review was not from a real client though, it was posted on Rip-Off report by a fake client, the Internet Mafia (reputation management co.) or a former employee/contractor. The posting was deliberately optimized. The URL and the Title Tag contained all sort of words like "Reviews" "Complaints" the "Domain Name," and the Company Brand Name (whoever did it, knew what they were doing). #3 Towards the end of December and into January the company received 6-8 bizarre root domain links. The links show to of come from domains that were just registered in November/December. Yet the domain name was already voluntarily forfeited by the beginning of January. Google Webmaster Tools is still showing the links, but when you go to the domain "all it shows is "cannot be found." WHOIS has screenshots of all of them though. Here is one: http://www.domaintools.com/research/screenshot-history/lizardeyephoto.com/ The domains themselves had nothing to do with the type of business this client account operates in, but the information after the / contained partial pieces of the company brand name. Here is an example: http://www.martygraveyard.com/buying-inexpensive-vehicles-at-on-line-community-automobile-auctions/ I personally don't think 6-8 new root domains could crater a website with 290 root domains (and 1500 links), but maybe those domains/sites are somehow "cloaked;" and they are actually showing bad information to the bots/spiders, but us humans can't see it? I honestly am not educated enough on the subject to know... #4 In mid January, three of the brand name pages returned: Home Page, About Us, Blog Home. However, the other pages are nowhere to be found. The companies Contact Us page, Client Reviews page (which used to rank 2nd), and all of the other Top 20 pages are totally gone. They are still indexed if you do a "site:brandname.com" search, but they won't show up when you Google the brand name. #5 Search results are almost identical with Bing and Google. So, here is the million dollar question: was our client's Brand Name deliberately attacked via an N-SEO Black Hat attack, in an effort to get it their internal pages to drop out of the rankings? Or did Google and Bing incorrectly issue some sort of partial penalty on certain pages due to the amazing success (and them believing it was some sort of link buying scheme) of the Press Release that was sent out at the beginning of December? If you read to the bottom of this, I am grateful for you doing so. Thanks in advance for anyone who tries to help us and our in-house client. Jake
Branding | | SBIM-Jake0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
What is The Time/Cost For SEO In Rebranding A Large Site
From an SEO agency perspective. What would be the estimated man hours and hard cost to rebrand a large site (1000+pages)? And all that would go into it, like 301 redirects and etc.? I have a pretty good idea, of what it would take and how perilous it could be from an SEO perspective. Because of anchor text / 301 redirects / organic potential traffic loss and etc. I just don't know the man hours and hard cost would be.
Branding | | SMG-Texas1 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
Video Hosting and SEO
Generally speaking self hosting of video is good for SEO. But if a client has a weekly/daily webshow that they will be launching (from scratch), how should we handle the hosting? Is onsite still better? Should we use Youtube to start and gain traction and than swtich once we have built viewership or Should we use self hosted video and than post it to Youtube at a later date?
Branding | | greenergrassmarketing0 -
Social Sharing Buttons: SEO friendly ?
Any recommendations for an SEO friendly social sharing button company? Or ones that provide a good service and also actually helps your brand name in SEO? I think it is important for others to be able to share my pages with colleagues and others. Thank you, UtahTiger
Branding | | Boodreaux0