Is Tumblr being used as a social algorithm for Bing and Google?
-
Hi Y'all,
Bing uses Pinterest as part of its image search by using pins of users...But what about Tumblr? Is Tubmlr still a good source for a ranking factor when pointing an image link to your blog?
Our industry is pretty boring, so we would get a few clicks here and there a month, but nothing compared to Twitter, Facebook, Pinterest...but overall is Tumblr a good backlink every time a blog is posted for search algorithms?
-
Shawn,
Good question, although to me it seems like there are actually two questions in there. Social signals and backlinks are not quite the same things. Social signals arise when a link to your content is tweeted, pinned or shared on Facebook. These links are all (or nearly all) rel=nofollow, so they don't pass any authority to your site. Some folks think that social signals will affect your rankings,but earlier this year Matt Cutts made it quite clear that they don't. The value of social is then as a new source of traffic - and it can be especially valuable in terms of lead generation and list-building. Now, a post that does well on social media might attract some traditional backlinks, but it isn't the social sharing itself that will improve rankings.
If you can find the right vibe on Tumblr (and you do, or you will be ignored), the community there is very active. Just like every other social site, the links are nofollow. You can hack this by hard coding a link to your site into your Tumblr's template. I'm not sure how well it works. I did this as an experiment, and the links don't show up in Moz or Webmaster Tools.
So... after all that.... If the you want to reach the people using Tumblr, go ahead and Tumbl away. Don't do it for "SEO" though.
Hope that helps.
Michael
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you use www?
The age old question. Should I use "www." for a brand new content site assuming my goal (and most goals starting out) is to get to millions of visits per month? Does the community agree with, http://www.yes-www.org/why-use-www/? The only reason I question it honestly, since most high traffic companies in my search use www., is because moz doesn't. Thanks for your help. Seems it would be quite a pain to go back once you have a lot of traffic.
Intermediate & Advanced SEO | | mag7770 -
Google Update
My rank has dropped quite a lot this past week and I can see from the Moz tools that there is an unconfirmed Google update responsible. Is there any information from Moz on this?
Intermediate & Advanced SEO | | moon-boots0 -
Website dropped out from Google index
Howdy, fellow mozzers. I got approached by my friend - their website is https://www.hauteheadquarters.com She is saying that they dropped from google index over night - and, as you can see if you google their name, website url or even site: , most of the pages are not indexed. Home page is nowhere to be found - that's for sure. I know that they were indexed before. Google webmaster tools don't have any manual actions (at least yet). No sudden changes in content or backlink profile. robots.txt has some weird rule - disallow everything for EtaoSpider. I don't know if google would listen to that - robots checker in GWT says it's all good. Any ideas why that happen? Any ideas what I should check? P.S. Just noticed in GWT there was a huge drop in indexed pages within first week of August. Still no idea why though. P.P.S. Just noticed that there is noindex x-robots-tag in headers... Anyone knows where this can be set?
Intermediate & Advanced SEO | | DmitriiK0 -
Google + Local Pages
Hi, If I have a company with multipul addresses, Do I create separate Google + page for each area?
Intermediate & Advanced SEO | | Bryan_Loconto0 -
What About Google Panda Update 22?
Maybe I haven't found the threads or whatever but I haven't seen lots of posts about the latest Google Panda update from November 21-22 on SEOmoz. Panda 22 is not even listed here: http://www.seomoz.org/google-algorithm-change Until November 21st, Google killed 3 of 5 websites I own through their Panda updates (never got hit by Penguin updates as I got only original content), accounting for about 25% of my income. Fortunately, the 2 remaining websites gained more traffic throughout the summer of 2012 so my income almost got back to 100% even though I got the "Unnatural Links" warning in Google Webmaster Tools in July. Since then, I did a huge link cleanup and according to the Link Detox Tool (from another SEO service), the number of "toxic links" went from about 350 to 50. Back link reports is as follow: 8% (52) Toxic Links; 57% (382) Suspicious Links; 35% (235) Healthy Links; Out of the 382 suspicious, most of them are coming from the same domain and they are all directories to which my website has been submitted automatically (not using any specific keyword anchor). On the opposite, healthy links are coming from different domains so I like to think they have a stronger impact than suspicious links. That said, my two remaining websites were still doing well until November 21 where it got hit by the Panda. Now traffic has dropped by 55% and income has dropped by 75% (yes I'll have to look for a job within a year if I don't fix this). (I want to add that none of my websites are "thin websites". One has over 1500 pages of content and the other has about 500 pages. All websites have content added 3 to 5 times a week.) What I don't get is that all my "money keywords" are still ranked in the top 10 results on Google according to multiple tools / services I use, yet the impressions dropped from 50% to 75% for those keywords?!? I have a feeling that this time it's not only a drop in ranking. There's a drop in impressions caused by something else. Is it caused by emphasis on local search? Are they showing more ads and less organic results? But here's the "funny part": For the last 5 years, I was never able to advertise my website on Google Adwords. Each time, I got a quality score of about 4/10 only to see it drop to 1/10 within a few hours of launching the campaign. On November 22nd, I build new PPC campaigns based on the exact same PPC campaigns I had the past (same keywords, same ads, same landing pages). Guess what? Now the quality score is between 7/10 and 10/10 (most of them have 10/10) for the exact same PPC campaign! What a "coincidence" huh?
Intermediate & Advanced SEO | | sbrault740 -
SEO through Social Media, what have you been doing? :)
Hi, Just a general discussion really, what sort of thing have you been up to regarding social media and it helping SEO. One thing that does interest me is generating tweets/likes and also using Google plus profile to help SEO.
Intermediate & Advanced SEO | | activitysuper0 -
Should I use both Google and Bing's Webmaster Tools at the same time?
Hi All, Up till now I've been registered only to Google WMT. Do you recommend using at the same time Bing's WMT? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Is Google Webmaster tools Accurate?
Is Google webmaster Tools data completely inaccurate, or am I just missing something? I noticed a recent surge in 404 errors detected 3 days ago (3/6/11) from pages that have not existed since November 2011. They are links to tag and author archives from pages initially indexed in August 2011. We switched to a new site in December 2011 and created 301 redirects from categories that no longer exist, to new categories. I am a little perplexed since the Google sitemap test shows no 404 errors, neither does SEO MOZ Crawl test, yet under GWT site diagnostics, these errors, all 125 of them, just showed up. Any thought/insights? We've worked hard to ensure a smooth site migration and now we are concerned. -Jason
Intermediate & Advanced SEO | | jimmyjohnson0