301 redirect
-
Hi there,
I have some good links pointing to one of my web pages at the moment, however we are just about to launch a new design with new URL structure and I am clear that I need to do a 301 redirect on the URL to the new URL.
However, do I keep the old URL live forever? or can I remove it after a while?
Kind Regards
-
Well when I was in the same situation as you and had loads of pages that were part of an archive that were all indexed in Google - numerous with low PR - I used a 301 redirect on all of them to tell search engines of their new home. I did this in 2009 and they are all still indexed and bringing traffic into the site today - I am leaving the redirects there forever.
If I was in your situation and it makes sense to put a 301 redirect on a page as it still exists just under a new URL then I would do it. 301 redirects don't cause issues with search engines when they are used properly to move a whole site from one location to another - content relocation this is their purpose.
Hope this helps Gary and answers your question..
-
Well I say a high PR, it had a PR of 4
I have quite a few pages where there has been no active link building and has got a PR of 1 & 2, should I use a 301 on these? if so, again should I keep these up forever?
Kind Regards
-
Hmm no backlinks but a high PR. I would be interested to see an opensite explorer review of that page. However if you have a page which is of high authority then it would be sensible to use a 301 redirect on that, as you want search engines and visitors to know that the information on this valuable page is still available just at its new location. I hope this makes sense.
-
Thanks for the quick reply Matt.
Ok, this makes total sense.
What about if one of the URLs has no backlinks but has a high PR, should I do a 301 on that?
-
You should keep it forever because once you turn off the old url the links that point to it won't resolve to your new URLs and so you will loose the link juice that is flowing through them. Remember a 301 is permanent so I would keep it in place if I were you.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdirectory site / 301 Redirects / Google Search Console
Hi There, I'm a web developer working on an existing WordPress site (Site #1) that has 900 blog posts accessible from this URL structure: www.site-1.com/title-of-the-post We've built a new website for their content (Site #2) and programmatically moved all blog posts to the second website. Here is the URL structure: www.site-1.com/site-2/title-of-the-post Site #1 will remain as a normal company site without a blog, and Site #2 will act as an online content membership platform. The original 900 posts have great link juice that we, of course, would like to maintain. We've already set up 301 redirects that take care of this process. (ie. the original post gets redirected to the same URL slug with '/site-2/' added. My questions: Do you have a recommendation about how to best handle this second website in Google Search Console? Do we submit this second website as an additional property in GSC? (which shares the same top-level-domain as the original) Currently, the sitemap.xml submitted to Google Search Console has all 900 blog posts with the old URLs. Is there any benefit / drawback to submitting another sitemap.xml from the new website which has all the same blog posts at the new URL. Your guidance is greatly appreciated. Thank you.
Intermediate & Advanced SEO | | HimalayanInstitute0 -
301 redirect recovery
Hello Please understand that English is poor. I used to run a site called A This time, I am running a site called B. I need to set up a temporary 302 redirect from A to B
Intermediate & Advanced SEO | | jinseok
I accidentally set a 301 redirect Site A has many spam links
For now I have removed the 301 redirect source to B. Will A's spam links affect site B?
For your reference, Site B is putting a lot of effort into SEO. Help me.0 -
Website can't break into Google Top100 for main keywords, considering 301 Redirect to a new domain
A little background on our case. Our website, ex: http://ourwebsite.com was officially live in December 2015 but it wasn't On-Site optimized and we haven't done any Off-site SEO to it. In April we decided to do a small redesign and we did it an online development server. Unfortunately, the developers didn't disallow crawlers and the website got indexed while we were developing it on the development server. The development version that got indexed in Google was http://dev.web.com/ourwebsite We learned that it got indexed when we migrated the new redesigned website to the initial domain. When we did the migration we decided to add www and now it looks like: http://www.ourwebsite.com Meanwhile, we deleted the development version from the development server and submitted "Remove outdated content" from the development server's Search Console. This was back in early May. It took about 15-20 days for the development version to get de-indexed and around 30 days for the original website (http://www.ourwebsite.com) to get indexed. Since then we have started our SEO campaign with Press Releases, Outreach to bloggers for Guest and Sponsored Posts etc. The website currently has 55 Backlinks from 44 Referring domains (ahrefs: UR25, DR37) moz DA:6 PA:1 with various anchor text. We are tracking our main keywords and our brand keyword in the SERPs and for our brand keyword we are position #10 in Google, but for the rest of the main (money) keywords we are not in the Top 100 results in Google. It is very frustrating to see no movement in the rankings for the past couple of months and our bosses are demanding rankings and traffic. We are currently exploring the option of using another similar domain of ours and doing a complete 301 Redirect from the original http://www.ourwebsite.com to http://www.ournewebsite.com Does this sound like a good option to you? If we do the 301 Redirect, will the link-juice be passed from the backlinks that we already have from the referring domains to the new domain? Or because the site seems "stuck," would it not pass any power to the new domain? Also, please share any other suggestions that we might use to at least break into the Top 100 results in Google? Thanks.
Intermediate & Advanced SEO | | DanielGorsky0 -
301 redirect Actinic HTML pages to ASP. Achievable?
Hi - I'm hoping someone can help me resolve an issue in relation to setting up 301 redirects. The client to whom I provide SEO services is being told by his developers that setting up 301 redirects is not achievable from old HTML pages to his new site running on a Windows server. My feeling is that it should be fine, and I have found documentation online that seems to support this, however I'm no developer, certainly no server admin, so I was wondering if anyone could advise me? Is it feasible to set up 301 redirects from Actinic sites (HTML pages) to a new site in NOP commerce running on a Windows server (ASP pages). Thank you for your help! Iain
Intermediate & Advanced SEO | | Wynyard0 -
301 - do i change old links once 301 is in place?
Hey all, I'm about to setup a 301 on a website that has pretty good SEO rankings and I have the ability to change all the old inbound links that point to the old site, to the new site - should I leave them pointing to the old site that has the 301 on it or change all the old inbound links to the new domain name? Which has better SEO value? Thanks for helping, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1 -
Regarding 301 Redirect!
Hello, I heard that 301 redirect can be good for newly registered domain names can i buy a old domain name and put 301 redirect on it to my newly registered niche market domain name. Shall i buy only 1 domain name and put 301 redirect to my newly registered domain names or i can do this for more than 1 old domains i purchased?
Intermediate & Advanced SEO | | anand20100 -
301 or 404?
My client has a classified ads website with hundreds of thousands of classified ads. These ads expire quite fast. When the ad expires it gets removed. At the moment this results in a 404 page and thus hundreds of thousands of 404 erros in Webmasters Tools. From what I know this damages SERP results due to slow indexing of important sites and 404 being just plain bad SEO. I suggested doing a 301 from the expired ads to a upper category but this feels like cheating. The content hasn't actually moved, it has been removed. What would you suggest?
Intermediate & Advanced SEO | | PanuKuuluvainen0