Advantage of using LocalBusiness rich snippets?
-
I am working on a website that has company profile pages. What are the advantages of using LocalBusiness rich snippets for profiles?
-
Looking for the benefits of using this markup (https://schema.org/LocalBusiness) for profiles.
Note: the website lists company information on profile pages, it is not a local business website.
-
Hey Calif,
Nice answer from Sachin. I just want to be clear what types of rich snippets you're referring to. Want to be sure you're receiving the right feedback:)
-
Hi Calf,
This data helps search engines like Google understand specific details about your local business website, and helps you appear in the most relevant local search results with rich snippet data as well as your picture from your Google+ profile.
However, any attempt to mark-up content that is invisible to users, or content that is irrelevant/misleading just to generate the rich snippet may result in action being taken against your website
Here are some of the benefits of using Local Business rich snippets:
- Provide greater information to search engines to improve their understanding about your business and of the content on your website.
- It can act as an authentication for a business address if it matches the Google Business Listing, in doing so improve local SEO.
- Implementing rich snippets can have a huge impact on how your pages perform in the search engines.
- It may help to increase visibility in the search results
- It can improve click through rates and attract more targeted traffic
- It can give your pages some competitive advantage as well
For local search, highlighting your location will mean that a search engine understands your business location better and your address may appear in the search result as a rich snippet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use cookie-free domains
Is there anything simple i can install to reduce the Use of cookie-free domains, i have tried to used fooman extension but had major conflicts with other extensions? Kind regards
On-Page Optimization | | Mikaai0 -
Product Landing page- Key Words used too often.
Hi There to everyone. I'm very new at SEO so I appreciate all the help I can get! Question: on my e-commerce website, one heading is "USB KEYS", then when you click on that, you get a page full of products with the word "USB KEYS" on the title, such as "4gig black USB KEY".. So then I do the MOZ Page grader and get a low score because on the product landing page it thinks I've used the word "USB KEYS" too much, like 72 times,.. But I have to use it- Cause it has to be in the product title! Is this ok!? thanks
On-Page Optimization | | cowhidesdirect0 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
Duplicate Content: Snippets from Blog on Website
Our company has a website and a blog, each on a separate domain. On our website's home page, we include snippets from some of our blog posts and links to such posts. The snippets include the same photo, title, and first line or so of text. We have been told and am concerned that search engines will categorize this as duplicate content. Any recommendation as to how we can get around this issue aside from not including the blog posts on our site? I imagine we are not the first company to want to do this. www.angelicolaw.com Thanks,
On-Page Optimization | | BrazilLaw
Greg0 -
Using example.info when example.com is a link farm. Ok? Bad? Doesn't matter?
Second question of the day- I'm helping a friend with his law firm site. He is using example.info because example.com is being used by a link farm. Is this hurting his search efforts? Thanks
On-Page Optimization | | ahossom0 -
Which pages should use rel="canonical" links?
I have many pages showing up as multiple content. Most of the them belong to product pages for my store, login pages that show up everywhere on the site, etc. I know that I need to use the rel=canonical link in the header but after searching the forum I'm still unsure of what pages need it. Is it the pages that I don't want searched/crawled by Google or the other way around? Thanks! Crystal
On-Page Optimization | | COfashionista0 -
Advantages of wordpress over dreamweaver
I have a site that I have built with dreamweaver (local service business not a lot of new content needing to be added) and I am curious how much of an advantage for me converting it to wordpresss would be. I see that cs5 works with wordpress and that lynda.com has a tutorial on integrating the two. I would like to integrate a blog into my site, but it is not totally critical that I do so. I would just like to hear what some of you experienced users have to say about the advantages of wordpress vs dreamweaver from an SEO prospective.
On-Page Optimization | | ayetti0 -
What reasons exist to use noindex / robots.txt?
Hi everyone. I realise this may appear to be a bit of an obtuse question, but that's only because it is an obtuse question. What I'm after is a cataloguing of opinion - what reasons have SEOs had to implement noindex or add pages to their robots.txt on the sites they manage?
On-Page Optimization | | digitalstream0