Keyword Density and ALL CAPS
-
Hello everyone,
New member and first time asking a question! Having a disagreement about keyword stuffing on a home page.
The client has 14 mentions of their brand all IN CAPS. So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry. In fact, BRAND has created a strong BRAND community ... etc. [the lead paragraph is three sentences and four mentions of BRAND]
A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence. Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument.
Thanks!
Lisa
-
Thanks for the input guys ... This does help a lot ... it's weird that word stuffing doesn't seem to matter ... to me 14 mentions IN CAPS!!! on the same page is pushing a line that Google wouldn't like. But yes, it is maybe not the best marketing practice and they are quite, quite wedded to the idea. It will be all caps or nothing.
Thanks so much for helping me out and I guess I need to research the hummingbird updates more because it just seems wrong to me that this is mostly ok.
Lisa
-
100% Agree With EGOL here.
Brand mentioning is not bad, but if you over do it, or use it when it is not needed it can be annoying. Side note, caps really doesn't have a direct effect on SEO, but can really turn off certain folk.
Other industries do this too, as if to say this X would have sucked but its by X
Example: DVD's, James Cameron Avatar
Example: Games, Richard Garriott's Tabula Rasa
Example: Books, Stephen King's 900'th novelSooooo annoying.
-
Totally agree with Kayintveen and EGOL.
You can find this link useful and can show to your client to support your argument.
http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization
-
Truly a personal preference deal here!
In regards to keyword stuffing, there isn't much of an issue as Google doesn't focus on anymore these days. They are frying much bigger fish! However, I don't like the idea of the GORILLA approach where you are thumping your chest with ALL CAPS LIKE THAT (nice analogy EGOL lol)!
Using a site like Craigslist for example, they will remove a post if you use all caps in your title because it is considered spammy to the users. Nobody likes to feel they are being FORCED TO LOOK! Like EGOL mentioned, it makes me cringe when I see things like that. I would highly recommend against it, if at all possible.
End of the day, keep your end users in mind. Don't force feed them. Provide high quality content and a great user experience. You shall prevail!
-
This question resonates with me.....
This is a matter of personal opinion... and the opinion of people associated with THE BRAND are often adamant about how their name is used.
To me, making such a show about the brand is like chest thumping. I often grin when I see it. I would never put that stuff on my site. I would rather have my brand recognized by the quality of my service and my product - and put my energy into that. If I have quality services and products I don't need to make that kind of noise.
But I have experience with a couple of employers who are all about THEIR BIGASS BRAND and if you are on their team you better be SHOUTING about it and liking it (or pretending to like it). Because if the boss gets a whiff that you ain't all about THE BRAND then you better be lookin' for another job.
So, I think its a good idea to see how deep their commitment is to THE BRAND. If it is dyed-in-the-wool you better start likin' it or leave. But, if they are open minded you might be able to help them evolve from chest thumping to a more professional communication style - in some people's opinion.
-
first of all it looks really spammy to me and probably to customers as well. All though a few months/years back i would say a No No don't do it. But nowadays you see google just no caring to much about stuffen. but from a certain point google just does not add any value to the 20th time a name is mentioned for example.
I would worry more about the looks of it. it looks very spammy to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Keywords ranking however the URL shown is not related to the ranked keyword?
Hi, Some of our ranked keywords and URLs are not related. e.g. the served URL is not optimised for the specific keyword, any ideas? Thank you Daniela
Keyword Research | | EurekaSolutions0 -
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Help needed on the keyword research tool
I am running the keyword research tool and the Google AdWords Broad Match Google AdWords Exact Match are coming up unavailable,i live in South Africa and i use this software for clients here, every time I run this it doesn't show, why...............? its not my internet, I have a 10mb line, even when I refresh the page it doesnt pick the volumes up Capturehelp.JPG
Keyword Research | | nick_pageone0 -
Top keywords
Hi, Where can I get a reliable list of the top 1000 keywords searched for over the last few months or 2012 or whatever? Thanks
Keyword Research | | jwdl0 -
Keyword search tool or API
Anyone have a suggestion for a simplistic (scaled down) version of a keyword research tool that I can put on our website? We need our clients to be able to perform some basic keyword research on their own without getting lost in the details of something too robust. We would like to control aspects of the tool, capture the data from the site visitor and move those results (from their searches) into a database or other web application.
Keyword Research | | webindustry0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0