Google Analytics for User Experience
-
Hi
In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
-
Along with what Andy said, look at source that drive the most/least conversions and look for patterns, how many visits a prospect makes to convert, page load time (faster=better) and etc.
-
And i have just had an email from Distilled covering this same topic so thought I would share the link
https://www.distilled.net/resources/6-ways-to-improve-user-experience-using-analytics-data/
-
pages with high bounce rate / exit rate is usually a great place to start.
If you want to go one step further look at page exit / bounce rate by device or browser and then you can start to see where problems are occurring.
These will highlight problem areas on your site for you to take a look at.
Just because you have a large screen and your site looks and works amazing, its usually not the case for your customers.
That is where I would start and this will give you the quickest and easiest wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different statistics in Google Analytics
Hi! A client of mine is having some trouble on his Google Analytics overview. When he checks the yearly report with number of visitors, new visitors, returning, ... he gets statistics that doesn't match mine. Also, he gets a notation from Google that no hits were fired, although the script is still there. On the other hand, I (logged in with another account) am seeing all statistics correctly. FYI: no filters were installed, nor segments, ... Why does the client see different and incorrect statistics? There should be a setting or something I'm overseeing. Hope you guys can help.
Reporting & Analytics | | conversal0 -
Google Analytics Landing Page Report Discrepancy
I have noticed that when I run a landing page report and use the advanced option so I can view only the landing pages that include a particular string in the URL, have noticed that I in the report, the graph at the top will say one thing, but the data below says something else. For example, the graph for one particular search shows 200 Impressions, but the info below says 700 impressions and 610 clicks. Anyone seen anything similar or have any ideas why? Thanks! Craig
Reporting & Analytics | | TheCraig0 -
Google Analytics showing discrepancy in Geo data
My site is related to UAE and the Gulf region. An year ago, Google Analytics abruptly started showing high incoming traffic from USA (Visits grew from 50k/month to 500k/month) while the overall traffic was stagnant. An year down the line, this has now been reverted back to normal nos and the overall traffic is still maintained. What could be a possible explanation for this discrepancy? Since this reversal has also now boosted traffic nos for other countries, should we rely on this data? Or is it polluted?
Reporting & Analytics | | vivekrathore0 -
Does Google encryption of keyword data impact SEO revenue reporting in Google analytics?
Hi there, I know Google has been encrypting SEO keyword data which they rolled out in September 2013. My question is - will this impact SEO revenue figures reported in Google analytics? I have been monitoring SEO revenue figures for a client and they are significantly down even though rankings have not lowered. Is this because of Google's encryption? Could there be another reason? Many thanks!
Reporting & Analytics | | CayenneRed890 -
How do I set a filter in Google Analytics?
I want to filter out direct traffic from the service provider msn. For some reason they are crawling our traffic and its throwing off my data. So I want to exclude direct, but only from msn. Would I set my first filter for direct then msn or vice versa? Thanks
Reporting & Analytics | | EcommerceSite0 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
Google Analytics Not Working
I added the code before tag but still google not showing it is installed. Status: Tracking Not Installed Last checked: Mar 15, 2013 10:38:10 PM PDT Can someone check my domain - www.plugnbuy.com
Reporting & Analytics | | chandubaba0 -
Totally Remove "localhost" entries from Google Analytics
Hello All, In Google Analytics I see a bunch of traffic coming from "localhost:4444 / referral". I had tried once before to create a filter to exclude this traffic source, but obviously I did it wrong since it's still showing up. Here is the filter I have currently: Filter Name: Exclude localhost
Reporting & Analytics | | Robert-B
Filter Type: Custom filter > Exclude
Filter Field: Referral
Filter Pattern: .localhost:4444.
Case Sensitive: No Can anyone see what I'm doing wrong and give me a push in the right direction? Thanks in advance!0