Is it a good strategy to create pages that are specific to different keywords to rank higher in SEO?
-
We have a main website and a local website.
Would it be a right strategy to create new pages on the local website specific to rank for certain keywords in the non-branded space? Is creating new pages to rank for keywords the right approach?
I
-
Hi!
There are some terms that you just won't be able to rank for with a single page. It might be because of the competition or google might see the keyword as not as relevant so you'll be limited. I would look at it at a case by case thing. It doesnt mean you have to create a new page each time.
It's just an option and you can do tests for it if you want. If it ranks better (and faster) then you have a winner. If it's just an extra maintenance cost and doesnt give results, you might want to just scrap it altogether and redirect the url to the old, improved page that was already performing.
Hope you are having a great week!
-
Thank you both. So does that mean that adding more pages to rank for specific keywords is a good strategy? I am just trying to understand whether adding more pages is the only answer to rank higher in non-branded search other than revising the content of existing pages?
Also, the cost of having to maintain more content as new pages are added will need to be considered I think.
-
I agree with Dennis. An on-going content strategy to add new keyword/phrase specific pages to your domain not only increases the chances of your website ranking high for those but will also make your website look more wide and stable going forward. This way, you could have a substantial growth in your organic traffic in the days to come.
Best,
Devanur Rafi
-
I'll assume that you have a good reason for the separate local website so yes, I would actually create new pages to rank for specific keywords. Some of those pages can rank for a lot of local/related keywords, too so it's a win win situation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Redirecting Domain / Maintaining Keyword Ranking
Right now we have two sites: "our-company.com" and "cool-widgets.com." We rank high for "cool widgets" searches due to our keyword-friendly URL, but we're merging everything into our newly-redesigned company site. Should we redirect the old "cool-widgets.com" homepage to "our-company.com" (to directly transfer the old PR and links), or would it be more prudent to redirect the old homepage to "our-company.com/cool-widgets" to keep the "cool widgets" keyword in the URL? This option seems like it would be good for maintaining organic search results, but it wouldn't pass the strong link backbone to the new site's homepage.
Intermediate & Advanced SEO | | versare0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Google Is Indexing The Wrong Page For My Keyword
For a long time (almost 3 mounth) google indexing the wrong page for my main keyword.
Intermediate & Advanced SEO | | Tiedemann_Anselm
The problem is that each time google indexed another page each time for a period of 4-7 days, Sometimes i see the home page, sometimes a category page and sometimes a product page.
It seems though Google has not yet decided what his favorite / better page for this keyword. This is the pages google index: (In most cases you can find the site on the second or third page) Main Page: http://bit.ly/19fOqDh Category Page: http://bit.ly/1ebpiRn Another Category: http://bit.ly/K3MZl4 Product Page: http://bit.ly/1c73B1s All links I get to the website are natural links, therefore in most cases the anchor we got is the website name. In addition I have many links I get from bloggers that asked to do a review on one of my products, I'm very careful about that and so I'm always checking the blogger and their website only if it is something good, I allowed it. also i never ask for a link back (must of the time i receive without asking), and as I said, most of their links are anchor with my website name. Here some example of links that i received from bloggers: http://bit.ly/1hF0pQb http://bit.ly/1a8ogT1 http://bit.ly/1bqqRr8 http://bit.ly/1c5QeC7 http://bit.ly/1gXgzXJ Please Can I get a recommendation what should you do?
Should I try to change the anchor of the link?
Do I need to not allow bloggers to make a review on my products? I'd love to hear what you recommend,
Thanks for the help0 -
Right SEO strategy for Wordpress
Hello all, I am working on my SEO strategy for a WordPress site. I am trying to cover all my keywords in: 1.a) Page title trying to have a length <70 1.b) Page url trying to have a length<115 My question is: should i try to focus all my keywords in both name and url page path? or only in the Page title as the SEOMOZ's guide suggest? I would go for a mix strategy with my keywords in both page title and url path name, but I do not know if the search engines PAY MORE ATTENTION TO THE PAGE TITLE, so mixing 1.a) and 1.b) would mean I am loosing keywords. I am using the WordPress All in ONE SEO Plugin. Do you recommend me this or any other plugin? This plugin has 3 input fields: a) Title tag b) Description tag c) Keywords My questions here are: a) If these tags replace the standard settings of WP as described in point 1.a) b) If the description and title tags are META TAGS that are not taken into account in terms of SEO but in terms of customer description of the contento of the page. c) Where are the keywords listed inserted in the page? In H1, H2, H3 and H4 tags? My feeling after reading the SEOMOZ guide is that this plugin is not providing any added value for SEO any more??' Thank you very much, Best regards, Antonio Alcocer
Intermediate & Advanced SEO | | aalcocer20030 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
Need help/insights. Site SEO = OK, Authority BLs = OK, Rank page #1\. How to reach pos #1?
Hi there! Some doubts are confusing my head and need some assistence from you to get on the right track. I'll explain my situation and want to hear from you what do you really recommend for med/long term permanent results. 1 - I have a PR2 (.com.br) domain; 2 - I'm talking about little/med competition micro-niche keywords; 3 - I got all pages I want to, indexed (I have a well SEO constructed website with internal link building); 4 - If a keyword has average competition, I'll already start ranking in page #3 on the SERP's; For a few low competition keywords I start on page #1; 5 - I do a little whitehat link building, 1 or 2 backlinks on authority sites and then like 15 days later I came to page #1, generally on position 9/10; And then I got stucked 🙂 No more authority sites where I can get backlinks... I do some posts on the company twitter/facebook page's, but they are no follow, so I don't really now if this can help. (never see a SERP result). I did some "blackhat" stuff to see if it really work: I can say for sure the "profile backlinks" that we can buy from some sites doesn't work (maybe it's just for me). I can't see it on webmaster tool and neither my ranks changed since I bought a pack of 100 links (the links are working, I see it one by one) to test. Maybe the problem is about the domains, cause my site is .com.br and I'm buying .com profile links. I guess google understand backlinks from .com.br more valuable for my sites. Back to whitehat: I wrote some articles and posted it the right way, of course on .com.br articles sites, got it indexed and can see the backlink on webmaster tool, but no change on SERP's. (maybe this can be a long term result and I'm not seeing it yet). I'm really "scratching my hand" to do some blackhat stuff, but I don't want to lose what I already have done... I heard a lot about scrapebox but doesn't fell confortable to spam as hell a lot of blogs. I really want long term permanent results (my sites are totally whitehat/corporate sites). Can you expert guys give me some point to where I need to "walk" now to improve the SERP's? I never reached top #1 and want to try to rank at least one time to understand how this can be made... I'm thinking now to pay someone to rewrite 20 copies of an article and up it on some sites, to see if 20 can improve something. But still no confident, because it will cost like $100 for a good writer do it for me on my language. Maybe I can do better things with 100 bucks. I guess I did the path right: Internal SEO -> got indexed -> backlinking from authorities -> new articles backlinks to me (is it ok at this position or no?) -> (what next ?) I know SEO is a hard/never ending work, but what I'm trying to get cleaned on my head is the path of the work (if a right path really exists). Every word will be apreciated. What do you can suggest to me to try now? (please give me a hint to see SERP's results 🙂 if I feel that something worked, no matter how it can cost to me, but I'll pay for the work happily) Sorry if I'm a little confusing, english isnt' my first language. Thanks.
Intermediate & Advanced SEO | | azaiats20