Better link metrics, but lower rank??
-
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on:
Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR…
Additionally, his on-page grade is F, mine is B!
So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many.
Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters.
Thanks---
John in Houston
-
David, that link seems to be inactive---any other avenues to get that article?
John
-
Thank you--- I will read your article.
-
I would do a competitive link analysis to see where he is actually getting the links to his site, and how they are positioned in the linking platform. Manual link building can be extremely tedious, but it is ultimately a very powerful tool in getting Google to notice your site. Linking out to relevant sources and topics can help, as Google does not like to see sites that do not provide a larger resource to a user. We wrote an article on how to do a competitive link analysis. Might help you getting started.
For the reporting of F vs B, what tools are you using to analyze the date? Moz? If you are using the MOZ page grader, pay attention to what page you are actually grading, and for what keywords. The reports are helpful in pointing out errors, but can give a false positive in the event they are analyzing multiple pages for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for multiple keyword phrases
Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!
Moz Pro | | dieselprogrammers0 -
Total External Links
Hi There, I'm looking at my link profile and my Total External Links dropped uber dramatically back in April. Any way to figure out what the heck happened? My only idea is that this was around the time we launched a new version of the website but I'm not sure it corresponds exactly and anyway the domain didn't change. Possibly some urls did but all have been redirected. Any ideas? Thanks, site is www.nationalpardon.org
Moz Pro | | NationalPardon0 -
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
Why is the weekly rankings report often inaccurate?
Does anybody else notice that the Moz weekly rankings report are often inaccurate? Many times it says a keyword (or many keywords) fell out of the top 50, although when I manually check the keyword in a Google search, it still shows that those keywords are ranking in the top 10. I've done these manual searches with personalized search settings turned off, as well as from a completely unbiased computer. Why is this happening? Does anybody have any suggestions? Thank you!
Moz Pro | | jampaper0 -
Open Site Explorer - Link Export Not Showing Same Number of Links
Noob question. I'm using Open Site Explorer to hunt down some external links for a website. In the attached image (post-pressing the filter button), it says I have 889 external links, but after I've downloaded the CSV, I only get 695 links. Why the difference in number? And if I'm doing something wrong, how do I make sure I'm getting the full amount of external links to my client's website? Thanks! GG6wURf.jpg
Moz Pro | | EEE31 -
How do I collect all links through the SEOMoz API?
How do I collect all links through the SEOMoz API? Yes, I know how to pull url metrics info but want to pull the inbound links only via php script w/out having to go to the OSE page to pull. any suggestions would be great!
Moz Pro | | destdigi0 -
Rank Tracker via API
Hello SEOMoz, The functionality of the Rank Tracker Tool is excellent - I was wondering if it might be coming to the API so we can do some deeper analysis? Thanks!
Moz Pro | | igzebedze0 -
OpenSiteExplorer is not seeing all my inbound links
I know I have back links to my site from about 5 or 6 websites and most of them even show in my Google webmaster account but according to OSE I only have 1 inbound link. Is it normal for the OSE stats to be wrong? I really want to use it but am worried the info isn't going to be accurate.
Moz Pro | | JasonHegarty0