Why has one of my keywords dropped over 45 places since last week?
-
Hi one of my keywords is Aquaman Wetsuits and it seems to have dropped over 45 places since the last crawl - how can this be and how can I find out what the problem is?
Thanks
-
Hi James,
I want to add to what Marcus has said. You should note that Google will throw drastic swings in SERP rankings from time to time. This is usually Google doing some test, it never last long but if you ping the server while something like this is going on, you can see these odd results. I've seen it many times in the years I've been watching our keywords.
We have found it best to watch our keyword rankings over time, and validate any thing that seems off internally.
-
No worries!
-
Hi Marcus
Thanks for that - strange how I the SEOmoz rank notification shows it is not in the top 50 for Google and had a large fall - hard to know what is right and what is not!
Thanks for your help
James
-
Hey James
I get you in 5th place for that keyword in a Google UK search:
Aquaman - Fitsense Sports
<cite>www.fitsense.co.uk/category/aquaman.html</cite>Aquaman Wetsuits Aquaman Triathlon Wetsuits are used by triathletes around the ... If you swim in an AQUAMAN wetsuit you'll be sure to have a technological ...
You may even get a bit more out of that if you tweaked that page title.
Looks like an error with rank checker or some such, probably nothing to worry about!
Hope that helped!
Marcus -
Hi Marcus
Thanks - the url for the site is www.fitsense.co.uk.
No major link building or SEO - just in house tweaking mainly and no technical problems with the site.
Thanks
James
-
Hey James
It is near impossible to help you with this without a bit more information.
-
can you provide a link to the site?
-
can you tell us about any link building or SEO you have been doing?
-
have you had any technical problems with the site?
There is a chance this is nothing to worry about and it will spring back but it could be a whole bunch of other things but without a URL it is going to be pretty much impossible to help.
Post the URL and will do my best to help you.
Marcus
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Ave. position and ranking is dropping!
Hi, I added canonicals last two days, and made a tiny change is our meta titles. (adding a secondary keyword). Now my ave. position and visibility has dropped very much. Can it be canonicals or is it the keywords? Can canonicals affect the website so quickly? My other question is can it be temporarily so should I wait more? how long? I should mention that our website content is not really good and I'm working on it. When I added meta tags we had a big jump in our ranking and then we stopped getting better,. But now we are going down! Can it be the content? Sorry I know that it is actually all, but i do not know which one matters more and do not understand why it happened immediately after adding canonicals. Our website is: www.pacificsmoke.com Appreciate your advice.
Technical SEO | | PSI.Account0 -
Pages Fighting Over Keywords
Hi Guys, Just after some general advice. Since manipulation of keywords through links is no longer a feasible way of ranking these days, I was wondering how people got round the issue of pages bouncing for the same keyword or Google deciding that a blog post is a better signal rather than your service page. For instance if you are doing local and national search, how do you stop the local keywords ranking for national pages, without diluting the local signals. I have some ideas:- stronger internal linking to the page review content But obviously redirects or canonical won't be a good solution as I still want these pages to exist in their own right. Regards Neil
Technical SEO | | nezona0 -
Drop in traffic, spike in indexed pages
Hi, We've noticed a drop in traffic compared to the previous month and the same period last year. We've also noticed a sharp spike in indexed pages (almost doubled) as reported by Search Console. The two seemed to be linked, as the drop in traffic is related to the spike in indexed pages. The only change we made to our site during this period is we reskinned out blog. One of these changes is that we've enable 'normal' (not ajax) pagination. Our blog has a lot of content on, and we have about 550 odd pages of posts. My question is, would this impact the number of pages indexed by Google, and if so could this negatively impact organic traffic? Many thanks, Jason
Technical SEO | | Clickmetrics0 -
Drop in traffic at start of December 2014
Hello! I've noticed a drop in organic Google traffic to our ecommerce site. The drop started on the 1st December 2014. The difference compared with last year is around -25%. I've taken a look at landing pages for the organic Google traffic: Homepage: -40%
Technical SEO | | Bike_Co-op_Webmaster
Product pages: -31%
Category pages: -7%
Blog pages: -7% On the 1st December our site was down for a few hours in the early morning for some scheduled maintenance. I got a couple of emails from Google Webmaster Tools letting me know that there was an "Increase in server errors" and "Googlebot can't access your site". Once the site maintenance was complete there haven't been any further emails from Google about this. I doubt the site being down is the cause of the drop in traffic. I suspect it may have been caused by the latest Penguin updates around the end of November 2014. Can anyone advise if this sounds like it is the cause, and why the homepage and products pages have been hit so severely? Thanks in advance for any help you can provide!0 -
Amazing results even after 1 week!
Have to say, I'm pretty impressed with Moz, this is now my first full week of membership and wow have I seen some great increases in my site stats! Hopefully this isn't just a blip and that it wil continue for weeks and months to come. Authority has jumped from 27 to 34 Google page one results jumped from 7 to 13 Trafffic increased by 12% Solved duplicate content issues Started a proactive social media campaign I could go on and on, but can't say enough positive things about the services that are provided here, an investment well worth paying and already paying for itself. The goal for the next few weeks is to improve domain authority from 34 to 40+, I've been using long tail phrases for my articles, which has been tremendously beneficial. One query is that even though the domain authority has moved from 27 - 34, I don't appear to have gained any extra backlinks - perhaps I'm misunderstand this metric? The other query is that there are 100's of backlinks pointing to my domain (I provide an open source cms so I know the links are there), but none of these lnks appear to be counting towards my authority. Is there a way I can submit these pages to the index on their behalf? Cheers, Lee
Technical SEO | | LeeC0 -
Sudden 50% drop in SERP rankings
Hi, Our website is well established and has been growing every month until around Jan. 6th 2013. All of sudden our search rankings on Google dropped dramatically (nearly 50%). We getting tens of thousands fewer visitors through search results than normal. At the same time as the drop (almost to the day) we changed our forum software from Vbulletin3 to Vbulletin4. The forums are on a different subdomain, and our forum developer said there is no way the change would affect the main site. Is that true? So far, we have not been able to figure out what caused the sudden change. Maybe a Google update?
Technical SEO | | AVman0 -
Redirecting one ecommerce site to another
Hi I'm planning to redirect one large ecommerce site to another. Here's how I was thinking of doing it: crawl both sites with Xenu and export urls to a CSV match urls where possible, redirecting pages from site A to relevant ones in site B all others will be redirected to site B's home page Now, I'm dealing with thousands of URLs here, so any way to make it easier would be great. Could this mean just redirecting all of Site A's pages to Site B's homepage would be worth it? Or does redirecting relevant pages where possible seem the best idea? Thanks guys!
Technical SEO | | neooptic0 -
Best place for new relevant content ?
Hi everyone, The background to my question is that one of the companies I work for has just produced a load of videos answering many of the common questions about their products, for the ecommerce part of their site. I've got these videos transcribed which I want to use as the backbone to some of the main pages on the site (some of which are already ranking reasonably well). I was thinking of putting this content on their department page (so for example their departments would be kitesurfing, land kites, toy kites etc.) above links to their sections (e.g. kite surf kites, kite surf boards etc.). Do you think this would be a good place to put a large amount of text ? (the text will be in a scrollable div) - i.e. could it get in the way of the links which are currently passing juice deeper in to the site ? Alternatives are to put the videos under the links to the sections (which would place them below the fold), or to place each video on its own page and simply link to these pages from the departments page (although it is the department page we wish to rank). Another alternative is to put links to the sections both before and after the new content. Hope that all makes sense! Thanks in advance
Technical SEO | | stukerr0