Conversion analytics goals
-
Hello,
I have to configure my analytics goals for my SEO estrategy.
In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce?
Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)?
Thanks in advance.
-
Hi Arkix,
Get ready to dig in! Setting up goals for an ecommerce website is more advanced than using the default goal settings in GA. You'll want to setup:
Enhanecd ecommerce tracking - Every ecommerce website should have this integrated, imo. The integration here highly depends on your website's environment (i.e. WordPress, Shopify, custom CMS, ect). You'll want to Google "Google Enhanced Ecommerce Integration for [your website environment here]"
Funnels - Setup the funnels that are specific to your site. Knowing where your potential customers abandon your checkout process will be critical to optimizing your conversions.
I also suggest setting up an email signup goal. Email is a very important aspect of ecommerce websites (i.e. shopping cart abandonment).
If you must know a 'good bounce rate' for your site, then allow GA to track your site and gather enough traffic. Then, look into the GA Benchmark reports, which will let you know what the industry benchmarks are for sites related to your own. Otherwise, concentrate on lowering bounce rates on important (i.e. revenue generating, revenue assisting) pages and identify high bounce rate (as compared to your site average) pages to optimize.
A good page load time is a page load speed that is lower than your competitors. Don't worry about hitting X seconds, first get below your competitors. Then, consistently optimize the page load speed to be as low as possible.
-
For an e-commerce website I would be setting up a goal conversion on your checkout success page. Allowing you to easily monitor your sales and whereabouts they are coming from, also what products are selling best.
For content site it could be performing a certain action for example downloading a pdf or document, staying on a page for a specific length of time etc. Its entirely down to what you want to monitor and what you consider a 'goal on your site'
Page load time should be no more than 7 seconds (roughly). It will vary across browsers and devices.
Bounce rates vary between industry, i would be worried about anything above 60%
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics - Users by time of day for speicific country?
Is there any way in analytics where we can check Users by time of day for speicific country?
Reporting & Analytics | | BPLLC0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Google Analytics Goal/Event/SOMETHING to show only Wordpress "Posts", not pages, etc
Hi all, Our site is build on Wordpress and formerly the post URL's had the typical date format at the beginning. This made it easy for me to look at, for example, all search traffic to the blog. I would just view URL's containing /2014/ and /2015/ and boom. We have since removed the dates from the URL's with proper redirects etc, which is great, but now I can't figure out a way to look at ONLY the blog in GA. I like to track a KPI of 'search visits to blog posts' and I can't figure out how to now. Can I set up a GA event that only fires when the post type template for blog posts loads? Some other solution? I'm lost here, and there's gotta be a good way to do it...
Reporting & Analytics | | 3DR0 -
Mismatch between analytics and webmaster tools
Hi, I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives? Which would you use? Thanks, Amelia
Reporting & Analytics | | CommT0 -
Google Analytics shows wrong traffic source
I was reviewing out traffic sources on GA for this past week's traffic history, and noticed a couple of visits & conversions that GA cited as coming from campaigns from emails that were sent out in 2012 and early 2013. it seems odd that we would have traffic & conversions from these older campaigns - on a regular basis. it's not even from one campaign, but from multiple campaigns. is it possible that it is a cookie issue? - i wonder if these visits were really from the email campaigns - or if they were from organic searches or other sources. Thoughts? Thanks!
Reporting & Analytics | | S.S.N0 -
Google Analytics Not Tracking 100% of Visits?
Hi all, We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying. For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop. Looking at Google Analytics there are only 10 visits from that campaign. So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong. I'm more inclined to think that it's something to do with Google Analytics. Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up? A few quick things already covered: Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send). Any help would be much appreciated! Thanks guys.
Reporting & Analytics | | RKHStaff1 -
Google Analytics Queries
Hi we used a web company who put our analytics under their company name we have left them and set up a new tracking code not associated with them, but we still have access to the data and it is all contained under the same login, is it possible to merge the two tracking codes? so that we have seemless history. Also does anyone know if you can change the primary e-mail address (gmail account) to a corporate email account? Any help would be appreciated as we have researched both and from what we have found we can't merge the data and also we are stuck with the primary email address.
Reporting & Analytics | | loopylu030 -
Google Analytics Alternatives
I am getting really fed up with how unreliable Google Analytics data is. Also, because I have several large sites I can't use the goal tracking or conversion funnel reports. What are the best alternatives to Google Analytics?
Reporting & Analytics | | mascotmike0