How is best to use Permalinks for Wordpress /category/postname or /postname
-
Hello ,
I have a question Regarding the Permalink structure form Wordpress ,I am trying to figure out what would be the best structure of the blog post link ,for the moment I am using the structure example.com/postname and I changed the structure to example.com/category/postname ,redirected with 301 the old links to the new links and I thought about it and wanted to ask ,
I would really appreciate if you could tell me what is best form SEO point of view to do.
Regards,
-
In the short-term, even using 301 redirects may have a slight negative effect on the weight of your links, but in the long-term, they shouldn't be affected by it really.
-
If it's a very tight niche with similar or related categories, Id just go with a post name. It's cleaner and easier to promote.
I go the category route if it's a different set of products/topics or ecommerce site.
Both works
-
The juice flowing to your posts from your frontpage will still be the same, but if you have post that have external links pointing to them you wanna make sure that you are using 301's to direct the traffic to the new path.
And just because your post urls are example.com/category/postname doesnt send them any less value then you link from you frontpage. The juice till not go to the category it would still go to the post. But the stucture is more clear to people and search engines
-
Thank you for your answer ,but for example i have posts looking like this example.com/postname and they have some weight connected to the home page,after i reconfigure the permalink into example.com/category/postname ,would i lose all the weight from the post ?and will transfer the weight of the post to the category ? right now the juice will go directly to the website example.com ,but after i introduce the category for every post the juice will go to the category and my website will get lower in juice,weight, like right now i have on homepage DA 25 and PA 36,But after this modification do you think will remain the same ? i doubt it
-
Thank you for your answer ,but for example i have posts looking like this example.com/postname and they have some weight connected to the home page,after i reconfigure the permalink into example.com/category/postname ,would i lose all the weight from the post ?and will transfer the weight of the post to the category ? right now the juice will go directly to the website example.com ,but after i introduce the category for every post the juice will go to the category and my website will get lower in juice,weight, like right now i have on homepage DA 25 and PA 36,But after this modification do you think will remain the same ? i doubt it
-
I have to Agree with Lumina and I would like to add:
When you are using a url string like this:
It makes it easier to track what categories that are doing best on your site in analytics or other tracking software you might be using. As well as it tells the user what topic the post is all about.
In My opinion the example.com/category/postname is the best practice and it also helps defining how you site is structured.
-
I would say that example.com/category/postname is the better way to go. It's good for SEO and, as an example. many popular (and even marketing-specific blogs like Hubspot) use categories before a post name in their URLs.
The only real downside is that the URLs themselves will be longer. Though, unless you expect posts to end up on SERPs. that shouldn't matter too much. Another thing to consider is: if some of your posts would fall under multiple categories, then you'll have to choose between them each time. Again, not a huge issue, but one to consider.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Has anyone seen any research regarding URL structure correlating/impacting rank brain results?
We are currently writing some "rank brain-friendly" content and were wondering if anyone had seen or conducted research on best URL structure practices. Any insights would be appreciated! Thanks, Zach
Algorithm Updates | | Chris-2417530 -
Links to category pages unnatural?
If people are linking to your site, it would seem natural that the vast majority of those links would point to the homepage, product page, or a article/content page. Let's say you have 100 links pointing to your site, and 40 of them are pointing to category pages. Would this seem unnatural? Does Google or other search engines have a way of determining this as a factor in ascertaining whether the links are natural or not? Is there a rule of thumb when it comes to the pages that are linked to on your site?
Algorithm Updates | | inhouseseo0 -
Wordpress Canonical Tag Pointing to Same Page
So I noticed on a few of my clients wordpress tags (via moz) that there are canonical tags on URLs, pointing to that same URL. What is the point of that, and is it harming the website? Is this being done automatically via a plugin? Should I remove the canonical tags or leave as is?
Algorithm Updates | | WebServiceConsulting.com0 -
Webpage is ranking on google.ie / google.co.uk but not google.com?
One of our site webpage appears to be found in the first few pages on google.ie / google.co.uk but not on google.com. Is there such a thing being penalised on a specific Google domain? Traffic is healthy despite this but I want to rank well for the page in google.com. Any ideas?
Algorithm Updates | | notnem0 -
How do I rank multiple pages for my busness/domain name?
When someone searches for our business's name (which is also the domain name) we have one listing (with sitelinks) at the top - however I would also like to rank 2nd, 3rd and 4th for this term. Any suggestions on how this might be done? Thanks.
Algorithm Updates | | CaBStudios0 -
Categories where "freshness" is of importance
I know that within the past couple of months, Google as made algo updates so that freshness of content is used as more of an indicator for relevancy, and hence, rankings. see: http://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html I understand that freshness is important across the board, but it is obviously more of a factor for certain search terms. My questions is, how can you determine if your product category (ecommerce) is one where freshness is becoming more of a factor? Is there any way to know which terms are considered to require fresher results? Any input is appreciated.
Algorithm Updates | | inhouseseo1 -
How often do people use Google Product Search
I was was reading Tom Critchlow's excellent blog on how to rank well for Google Product Search. I'm trying to find out if there are stats on how often people use this feature in Google (since it is not listed on Google's main navigation). I'm working with a customer who has b-2-b products and am trying to determine the value of adjusting his ecommerce pages to appear on Google Product Search.
Algorithm Updates | | EricVallee340