Higher rankings, low traffic
-
Hello There,
My question is the following:
How come my rankings are much higher than when I started with the optimization process (1 year ago) but my organic traffic is lower compared to the previous year (it didn't increase at all)?
NB - I haven’t received any penalization and the keywords I am targeting are definitively searched and are the most important for my company.
Thanks a lot
-
I would prefer some more details- which keywords, why do you chose them, higher rankings means what? Two, Three or 20 Positions? How often is it searched and how much klicks do you have. Whats the Keyword trend?
Maybe the chosen Keyword is wrong, maybe the topic isn't as hot as last year, maybe its an ugly search snippet ...
-
If your direct traffic is down as well, this could be demand issue.
A couple of years ago we did some work on a website centred around a technology that was going our of fashion fast. We got great results in terms of rankings and additional exposure, but the overall traffic barely stayed level. The issue there was simply falling demand.
Changes in demand are often most noticeable as part of seasonal cycles. Comparing to the same period last year is often useful. Tools like Google trends can indicate whether there is an underlying trend.
-
Yes my impressions increased. I daily check my rankings with incognito window in chrome and mozilla and they reflect the actual rankings. I forgot to mention that lately even my direct as well as referral traffic went down compared to the previous year. I checked also my index status and all the URLs I want to be indexed are actually indexed in google.
I can't find any reasonable solution
-
Hi,
Have your impressions increased in Google Webmaster Tools? I assume they have and if so it may simply be that your titles and descriptions are not enticing enough for searchers to click on.
Generally, increased rankings equates to increased traffic. Are you definitely sure your rankings have increased? Try searching your keywords in an Incognito window in Google Chrome without being logged in to any Google accounts and see if you appear. If you don't then the rankings your monitoring probably aren't the actual rankings you're seeing.
Hope this helps.
Gaz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HUGE spike in Google Analytics Traffic
Hi there, I am witnessing a giant spike in my Google Analytics data (website: www.exchangecapital.com ) and I am completely stumped. My website usually gains roughly 15-20 visitors a day at most--and as of 11:10 am today my sessions for the day are up to 150. The traffic spike started on Friday at 132 sessions, Saturday at 261, Sunday at 247, etc. It's common that our sessions don't even hit the double digits over the weekends, so you can imagine my confusion. After trying to pin down some irregularities in geography, browser, and behavior, I'm still at a loss. I'm seeing a big spike in organic traffic (all not provided), as well as direct page visits, and I'm gaining traffic from US, Brazil, United Kingdom, Mexico, Spain, Malaysia, etc. etc--so not just one specific area. Is anyone else witnessing this in their data? Does anyone have any insight or ideas as to how I can look further into this? I am at a loss and any information would be appreciated. Thanks in advance! Lauren McLaughlin
Search Behavior | | LMcLaughlin0 -
Page ranking in .com but not in .co.uk
Hi there, I tried to search the Q&A but couldn't find any answers to my issue. We have a page that is ranking #2 for the term "translation memory" in google.com, but it doesn't show in Google.co.uk. This has been like this for weeks now. We are not targeting any specific country in GWT. Does anyone know a possible explanation for this? Thank you.
Search Behavior | | SDLOnlineChannel0 -
GWMT - "Tag Site For Child Directed Treatment" Effect On Search / Rankings?
Hi All, We have a client who has been directed to tag their site for "Child Directed Treatment" in Webmaster tools to comply with AdExchange policies. The site is, generally speaking, directed at those between the ages of 13 and 16 along with their parents, but does NOT collect any data (No sign in, login, signups etc). You can find out more about the specific tag here (unfortunately not much more about it) https://support.google.com/webmasters/answer/3221080?hl=en Our concern is that we have never heard of this specific tag, and our client is asking us to let them know if that this will have no effect on search traffic or ranking. I can't find much in the way of anyone who HAS implemented this tag and the effects it has had on their site. They are ad supported, receive millions of unique hits a month, and the majority of their traffic is from branded keywords. Would love to hear from anyone with ANY experience or thoughts on this process and what to be aware of. Your assistance is muchly appreciated.
Search Behavior | | SearchMarketers0 -
Real-time monitoring of web traffic
I used Woopra for the past year to monitor real time traffic to my websites but they recently dropped support for the desktop app and replaced it with a web app. As best I can tell the web app does not have the real-time alerts and other features that made the desktop app very compelling for me. Perhaps I don't fully understand how to use the new web app, but I don't find it particularly useful. Are there any other tools that provide good real-time monitoring of websites. Best,
Search Behavior | | ChristopherGlaeser
Christopher0 -
Why are Google ranking changes so drastic?
Hi SEOmoz community I'm sure this question has been asked numerous times before. At the same time there must be plenty of people out there wondering about the same thing: Why are Google ranking changes so drastic? It's like the diva of search engines. When checking the SEOmoz ranking reports, sometimes lots of keywords improve, the next week it's vice versa. Mind though that the ranking changes are not in proportion. While improving keywords climb up by approx. 1 - 10 positions, declining keywords always get a smack with a 15 - 25 position drop, even though these very same keywords are being targeted onsite through new content. It seems to make no difference after all 😉 Is it possible, that keyword fluctuations are stronger for younger sites? The site I am talking about is about a year old. Is it possible that more competitive keywords see more drastic fluctuations? Would be interested to hear your thoughts. Thanks!!
Search Behavior | | Hermski0 -
HELP! 75% Drop in Traffic with no Explaination
Hello Everyone, After looking at one of my websites, http://pokeronamac.com/ I noticed that there is a significant drop in all traffic to my site. I cannot figure out what the exact source is, as we received no warnings in WMT, and as far as I know there are no major updates released in the last week or so by Google. I took a look at the content section of GA and I saw that virtually all of my content was seeing a decrease in traffic, meaning that it isn't specific to a few pages, which leads me to believe that it is an algorithmic penalty. My confusion was that there was no changes made to the website in the past few months, although, on September 10th (5 days after traffic dropped) I updated the meta descriptions and titles site wide. I don't believe that the penalty is from Panda or Penguin because we actually experienced a positive influx in traffic during the week of April 25th. I'd appreciate any insights into helping me recover from this so I can get the visits again that I had before. If any other metrics are required, i'd gladly provide them. Thanks Zach Russell 8NBwn.png
Search Behavior | | Zachary_Russell0 -
Need to rank xxx.com to 2 locations
Hi, I have a voip service, currently my keywords are ranking good in US. But i would like to rank them for India too. As i am selling India based voip services. I have a single domain .COM and no country specific domain. Here what i am planning to do. I would change the setting in Google webmasters central to change the target country to USA. And then i will do on page seo to match keywords related to India. Is there anyother suggestions? please let me know.
Search Behavior | | Dexx220 -
Interesting keyword ranking issue
Hello Everybody, Thanks for taking the time to read this post. Without further ado, I'll jump straight to it: http://www.dataclinic.co.uk is the web site of a UK based data recovery company. Historically the site has always ranked well for popular data recovery keywords in the UK, with page 1 rankings for most things data recovery related. However, lately things seem to have changed for our most important phrase "data recovery". We noticed several months ago that Google had started to favour the page http://www.dataclinic.co.uk/data-recovery.htm instead of http://www.dataclinic.co.uk/ when a search for "data recovery" (and similar) was performed. This didn't concern us that much as our rankings remained good. However now, neither of these pages seems to be ranking well when a search for "data recovery" is performed (I gave up at Page 5 - who looks past there when searching?). I would appreciate your input on this please - especially about the following points: 1. Why have these two pages now seemingly disappeared from SERPS when a search for "data recovery" is performed ? 2. Why has Google chosen http://www.dataclinic.co.uk/data-recovery.htm rather than http://www.dataclinic.co.uk ? 3. Is this just something to do with UK results ? 4. Other sites I would expect NOT to see in the top results have started appearing - despite their link profiles etc remaining poor - perhaps Google is doing a bit of reorganisation with SERPS related to data recovery at the moment ? 5. And perhaps, most importantly - do you think we need to do anything about our current lack of visibility ?? As I mentioned, we've always ranked well, so these results are puzzling... Should search results revert "back to normal" in a day or so, or am I missing something and need to take action ?? Thanks for any input on this - we would be very grateful indeed for you help ! Kind Regards, Sue
Search Behavior | | 3Amigos0