Client with business website as well as franchise site
-
I have a client who has created a Weebly web presence alongside his provided franchise website. What is my best strategy as he does not wish for the franchise site to out-perform his Weebly presence.
-
Excellent idea regarding the sub-domain. While not perfect it helps tie the two sites together rather than there being 2 completely separate domains.
Thank you very much Samuel and have a great day.
-
Hello, thanks for the question! If I understand you correctly, you want to know how to prevent company's franchisee's website from outperforming the main company's website? I'm not too familiar with Weebly, but I can offer some general thoughts.
Nutshell: Put franchisee websites "under" your own via subdomains or subdirectories.
Your website (root domain): example.com
Franchisee websites: (subdomains) franchise1.example.com and franchise2.example.com OR (subdirectories) example.com/franchise1 and example.com/franchise2
There are pros and cons to each. Subdomains tend to allow for much more variety in design and functionality because they are not usually "locked into" an overall layout. However, Google tends to view them as (almost) entirely-different websites. So, a link going to a subdomain may not "benefit" the overall root domain. However, links going to subdirectories do benefit the entire root domain but those individual sections of the site are usually locked into the overall UX.
I could go into a lot more detail, but I hope this might help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct Localisation of my website on Google
I have a website which services various countries, specifically the United Kingdom and United States of America. I am now expanding the target of my website to focus on Australian and South African customers. The structure of my website is www.websitename.com/us/ for the American audience. This is also what appears on a Google search when browsing in the USA. For the United Kingdom we use just www.websitename.com which works and shows in the UK. When I have created the new versions which are:
Local Website Optimization | | A95Bennett
www.websitename.com/au/
www.websitename.com/za/ I go onto google search my company and still www.websitename.com shows (When browsing from the relevant location). When it should show the /au/ or /za/ versions. I have submitted the relevant sitemaps to Google Search Console. Yet still from Australia and South Africa the .com version of the website it what shows. Please offer any advice to how I can get the correct version of the website showing in the correct location?1 -
Comparing oddities between two websites
I've been working on SEO for a local website for a few years, last year a new competitor has popped up and started kicking my tail. So I figured I would pose the question and see if someone could point me in a different more helpful direction. I'm mainly stumped as to why the newer competitor has a higher DA and PA when I look at his link profile and lack of website content. A few Comparison notes Competitor is using SSL on the entire site. I am not (Checkmark for him) Competitor has a spam score of 8 out of 17 I have a 1 out of 17 (Checkmark for me) Competitor has a DA of 18 - My DA is 17 (Checkmark for him) Competitor has a PA of 32 - My PA is 28 (Checkmark for him) My Established Link Domains 14 and 127 Links. Also the PA and DA of my external links are much better than the competitor. Competitor has Established Link Domains 9 and 30 Links Also the PA and DA of my external links are much better than the competitor. (Checkmark for me) I have created around 50 custom blog articles along with the pages on my site he has 0 and only 5 pages indexed by Google. (Checkmark for me) The major issue when I do a comparison on OSE is that he has more external links and external equity passing links even though the links are very low value.
Local Website Optimization | | SEO_Matt0 -
On what pages of my site should I put schema.org structured markup for an Aggregate Review of a Concrete Construction Contractors work?
I have a concrete contractor that I do a site for. He has many reviews from Home Advisor. So I created a Structured Data Markup using HTML5\. I put the the AggregateReview near the bottom of the About Us page at [http://www.skv-construction.com/about-us.html](http://www.skv-construction.com/about-us.html). Question 1: Should I also put the AggregateReview on the home page, or on specific project pages. Question 2: How will Google use the data now if the About page is NOT searched or displayed in SERPs. Does Google display this markup when and where they want to? Question 3: Siince this is a Local Business, should I embed the AggregateReview within the LocalSearch tag. I passed the Google test as it is for the Aggregate Review! But I have the review wrapped in the HomeAndConstructionBusiness tag. Here is the code: "http://schema.org/HomeAndConstructionBusiness"> # Quality Workmanship w 50 Yrs Experience "http://schema.org/AggregateRating"> 4.37 stars-based on 54 reviews at ["http://www.homeadvisor.com/rated.SKVConstruction.18028291.html"](<a) target="_blank">Home Advisor "http://schema.org/PostalAddress"> 10005 Fair Lane <spam itemprop="addresslocality" union=""></spam> IL 60180 (847) 364 0161 ["http://www.skv-construction.com/contact-us.html"](<a)>Contact Us Price Range: All Jobs Custom; Call for Quote or Visit Web Site Would appreciate any help. This markup is so vague, I can see why few people are using it. Maybe you should do a Video training or extended training on how to's. Vernon Wanner 815-332-8062
Local Website Optimization | | VernonWanner0 -
Recommended blogs and sites about local seo
HI.
Local Website Optimization | | corn2015
Can you please tell me some great blogs/sites to read daily about local seo? I'm really wanting to beef up my knowledge in this area to assist local businesses. Corn1 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Local SEO HELP for Franchise SAB Business
This all began when I was asked to develop experiment parameters for our content protocol & strategy. It should be simple right? I've reviewed A/B testing tips for days now, from Moz and other sources.I'm totally amped and ready to begin testing in Google Analytics. Say we have a restoration service franchise with over 40 franchises we perform SEO for. They are all over the US. Every franchise has their own local website. Example restorationcompanylosangeles.com Every franchise purchases territories in which they want to rank in. Some service over 100 cities. Most franchises also have PPC campaigns. As a part of our strategy we incorporate the location reach data from Adwords to focus on their high reach locations first. We have 'power pages' which include 5 high reach branch preferences (areas in which the owners prefer to target) and 5 non branch preference high reach locations. We are working heavily on our National brand presence & working with PR and local news companies to build relationships for natural backlinks. We are developing a strategy for social media for national brand outlets and local outlets. We are using major aggregators to distribute our local citation for our branch offices. We make sure all NAP is consistent across all citations. We are partners with Google so we work with them on new branches that are developing to create their Google listings (MyBusiness & G+). We use local business schema markup for all pages. Our content protocol encompasses all the needed onsite optimization tactics; meta, titles, schema, placement of keywords, semantic Q&A & internal linking strategies etc. Our leads are calls and form submissions. We use several call tracking services to monitor calls, caller's location etc. We are testing Callrail to start monitoring landing pages and keywords that generating our leads. Parts that I want to change: Some of the local sites have over 100 pages targeted for 'water damage + city ' aka what Moz would call "Doorway pages. " These pages have 600-1000 words all talking about services we provide. Although our writers (4 of them) manipulate them in a way so that they aren't duplicate pages. They add about 100 words about the city location. This is the only unique variable. We pump out about 10 new local pages a month per site - so yes - over 300 local pages a month. Traffic to the local sites is very scarce. Content protocol / strategy is only tested based on ranking! We have a tool that monitors ranking on all domains. This does not count for mobile, local, nor user based preference searching like Google Now. My team is deeply attached to basing our metrics solely on ranking. The logic behind this is that if there is no local city page existing for a targeted location, there is less likelihood of ranking for that location. If you are not seen then you will not get traffic nor leads. Ranking for power locations is poor - while less competitive low reach locations rank ok. We are updating content protocol by tweaking small things (multiple variants at a time). They will check ranking everyday for about a week to determine whether that experiment was a success or not. What I need: Internal duplicate content analyzer - to prove that writing over 400 pages a month about water damage + city IS duplicate content. Unique content for 'Power pages' - I know based on dozens of chats here on the community and in MOZ blogs that we can only truly create quality content for 5-10 pages. Meaning we need to narrow down what locations are most important to us and beef them up. Creating blog content for non 'power' locations. Develop new experiment protocol based on metrics like traffic, impressions, bounce rate landing page analysis, domain authority etc. Dig deeper into call metrics and their sources. Now I am at a roadblock because I cannot develop valid content experimenting parameters based on ranking. I know that a/b testing requires testing two pages that are same except the one variable. We'd either non index these or canonicalize.. both are not in favor of testing ranking for the same term. Questions: Are all these local pages duplicate content? Is there a such thing as content experiments based solely on ranking? Any other suggestions for this scenario?
Local Website Optimization | | MilestoneSEO_LA1 -
SEO for local business directory type site
I am thinking about creating a local business directory type website that lists all local Tattoo Shops. I am familiar with both local and global SEO and how to differentiate between them, however, I am not sure how I should approach this type of website. It isn't an actual business, but I want to target local searches that are looking for tattoo shops. In other words, when someone types in "tattoo shops" or "tattoo shops near me", or "tattoo parlors", I want the website to appear. Is this something that is manageable, or will the individual Tattoo Shop websites always show before mine since they are real local businesses with google+ pages?
Local Website Optimization | | brfieger0 -
Single sites per location as well as group site. Should we get rid of single sites & only keep group site.
Currently we have several single sites for each of our dealership locations as well as an automotive group site linking to each location(dealership) website. Currently there is no landing page for each location on the group site. To save money we were looking into beefing up our group site and getting rid of our individual location sites. 301 redirecting them to location landing pages on the group site website. Each site has about the same authority including the group site. Each dealership location resides in the same province(state) but some locations are a 7hour drive apart so not all within the same vicinity. I want to ensure we continue to rank well in each location. I won't be able to include all geographic locations in the title tag on the homepage of the group site due to the character restrictions. What would you recommend? Keeping the individual websites per dealership location OR focusing solely on a group website. I need to ensure we continue to rank well in each city where each dealership resides. Thanks for any recommendations! It's greatly appreciated. Thanks for everyone's thoughts & opinions.
Local Website Optimization | | DCochrane1