Self created links, are there any of vaule?
-
Hi all.
Just a quick one; Are there any self created links that are worth bothering with? Any or any real value you can mention?
Or shall we just put our time and energy into good content and outreach?
Isaac.
-
Thank you so much for this detailed response, and linking to those essays. What an invaluable resource.
-
No. Here's the basic reason why: Google doesn't want to give you "credit" for a link that you give yourself. One "earned" link that is 100% natural is better than 100 or 1,000 "built" and "artificial" links because links that others freely give you carry much more weight.
Here's the process that I recommend:
First, I'd suggest that you change your mindset so that you think less about getting links and more about genuine marketing. Second, read this Moz essay of mine on an introduction to getting coverage and attention to content. (I also have a follow-up on integrating SEO and public relations.) The best links, rankings, traffic and more are actually just good by-products of doing good public relations and publicity.
The basic idea:
First, determine your website's target audience. Second, find out what major news outlets, publications, and blogs are actually read by your target audience. Third, use the methods that I detailed to get news coverage, a quality article, and other attention from those specific websites.
-
Hi Isaac
Sure there are sites that add nofollow.. those can be blog comments, forums, account links and many other places. Just be sure you don't spam and use those links wisely
-
Thanks for that Eugenio. So there are some sites that don't add the rel=nofollow code to a self-created link? I haven’t come across any at all yet.
How would you go about searching for them? We are in the stationary business, diaries, notebooks etc.
Thank you for the reply. We really appreciate it, I’m still learning
Isaac.
-
Hi
I think self created links are valuable if used wisely. You should try to use those links only to build authority to your site, without trying to spam for it. This means it is better to do only a few manual links and get sure that all of those links are valuable and from authoritative sites. Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Links
I need some advice... I've noticed our link profile has increased with many comments links --- something I certainly have not pursued manually. I'm new to disavowing links. However, before I go ahead and disavow them, I'd like to ask how harmful these links are and would you recommend this is something I can do myself (relatively novice SEO) or if you'd recommend someone who could do this for a reasonable cost. In one instance, the link from this comment thread is with the anchor text, "porn"... Certainly not something we want to rank for, haha! I look forward to your advice
Link Building | | LukeBTDT0 -
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Why do I have so many nofollow links? I have never created one!
www.sylvaniachurch.com shows over 14,000 nofollow links, but I have never deliberately created a nofollow link. How, then, did I collect so many?
Link Building | | cbizzle0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Linking to a pdf
Hi All I have a pdf that people can download from my site, what I want to know is that when people link to the pdf does the pdf share link power to pages linked to from within the pdf (like a html page would) or is the link power being waisted going to the pdf and should I somehow get the links to a normal page? The pdf is a free downloadable resource to people in the party planning industry and so gets linked to quite a bit by sites telling their readers to get the information we provide. Thanks for your thoughts Sean
Link Building | | SKE0 -
What link would be better?
Okay, I found a niche blog that has a google PR6. They have a ton of dollow blogroll links, as well as a ton of internal links on homepage. Would I be better off getting the blogroll link? Getting a link in an existing post with a lower PR? Getting an advertiorial written with a link in it? I just don't know. It has a domain authority of 33 currently. It's not a cheap link for blogroll. The in-post, or advertorial isn't too bad, but not cheap either. Thanks in advance.
Link Building | | azguy0 -
Link Farming
Are link farms still bad? I still am not sure about this question. I know that some people still do link farms. If they are bad, wouldn't a directory be considered a link farm? For instance I can get my site on a .EDU, but it will just be a list of links. Is that bad?
Link Building | | blackrino0