Lower quality new domain link vs higher quality repeat domain link
-
First time poster here with a dilemma that head scratching and spreadsheets can't solve!
I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy.
Link 1. Site DA 30. No links currently from this domain.
Link 2. Site DA 60. Many links over last 12 months already from this domain.
I suspect link 1 but given the enormous disparity in ranking power am I correct?!
Thanks for any considered opinions out there!
Matthew
-
I would forget about Domain Authority -- it's about as useful as PageRank.
On which of those two sites should you get links? The one that is more prominently read among your target audience. If I have a website about basketball, I'd prefer a link from another big basketball site with a DA of 20 over a site on, say, cooking that may have a DA of 60.
In the age of "earning" links, the best links comes as natural by-products of just doing good marketing and public relations. And involves the process (which I outline here and here on Moz) of KPI setting, audience identification and research, messaging and positioning, channel research, content creation, and campaign execution. Do this process well over and over again forever, and the best links will come your way without you even needing to think about it.
-
Thanks for the quick responses! Much appreciated. Matthew
-
Given you are after page juice only, as far as I know after the third link from a certain domain, no matter it's DA, the incremental page juice transferred is negligible. Only exception in my experience is when 1) the additional links are deep-links, 2) content targeting heterogeneous keywords and 3) you work on to get exceptional PA for that linking page.
-
I agree with Wayne. Link 1, definitely!
- Ruben
-
Hi Matthew,
Great question. And your hunch is correct. If you already have links from the other domain, and you're confident that the DA 30 is a credible site that isn't engaging in bad practices, then do the work to earn that link!
Best,
Wayne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Launching Brand New Subdomain To Outrank & Outperform Main Domain
Fellow Mozzers! I have a tricky problem that may or may not have a viable solution. It's one that our team are 100% pressing ahead with regardless & I wanted to canvass some opinion on what options I have. We have the Main Company Site which has been going for +15 years, has a DA of 58 and 63,000 links pointing at it. It currently ranks on page 1 for a number of our important keywords. However.... We are now launching a Subdomain, which will be something like marketing.maincompanysite.com which we now want to drive a lot more of our traffic to. In particular for items like new customer acquisition, product discovery etc. In fact we would actually rather the subdomain outrank our main site for branded queries. However the Main Site is still important for existing customers who login to our product and we don't want to do anything that will destabilize it's rankings too much. My questions are: Are there any strategies I can use to get a subdomain (with no links or history) outranking the main site in position 1 on Google? Main site should still rank in position 2! Any other tips to actively take legacy traffic from a main site onto a subdomain seamlessly. Should we just be 301 redirecting unnecessary pages on the old site to new and improved pages on the subdomain? There will still be a 100,000+ pages on the main site, lots of authority and traffic going through it. It's not becoming redundant. Thanks so much guys - hopefully I've explained that okay!!
Intermediate & Advanced SEO | | MattStott40 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0 -
PageRank vs. Domain Authority
A web-site has PR5 but in OSE I see that Domain Authority is only 26. I've also checked and the domain was registered in 2009. Is this normal?
Intermediate & Advanced SEO | | ditoroin0 -
Does Yahoo Directory Listing Pass Authority with PA:0 and 0 links from 0 Root Domains?
So we already have our brand listed in Yahoo Directory for a few years but today I noticed it is not listed in OSE and the pages we're listed on in Yahoo Dir are PA:0 / DA: 100 with 0 links from 0 Root Domains! (or with a PA:1) Does this mean no juice is being passed at all for this listing? Does it mean it is not even spidered by Google then as how can it be found if no inlinks? Does any authority still get passed from Yahoos domain with DA100 despite pages being PA0? I ask because I'm considering adding another company to Yahoo Dir to get some authority rather than traffic.
Intermediate & Advanced SEO | | emerald0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
Can a domain rank for a competitive term with no links?
Hi, I know that this topic has received a lot of attention recently (Not all of it good) and I am not normally one to re-open a can of worms but the whole 'Camper Mens Shoes' fiasco has got me thinking. If you're not familiar with the story then you can get the highlights of it here - http://martinmacdonald.net/the-curios-case-of-camper-shoes/ My question is this - Say that you had a domain (Domain A) that was ranking well for a competitve keyword and that it had a good backlink profile. If you used rel="canonical" on every page of Domain A to point to a duplicate site on a different domain (Domain B) , would Domain B then rank well in place of Domain A? I know that this probably doesn't have much practical use but I am trying to get a better understanding of the effect of using rel="canonical" Would the result of doing the above mean that Domain B would rank well without having any links pointing directly to it?
Intermediate & Advanced SEO | | AdeLewis0 -
Is there an optimal ratio of external links to a page vs internal links originating at that page ?
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
Intermediate & Advanced SEO | | Apluswhs0