Stub category pages (dupe warning)
-
Hi
I have a number of highly ranked category pages. However, at times these contain no products for a few weeks, etc.
They are being flagged as duplicate content as they are just stub pages when they have no products, with the same "No products found" message.
I don't want to risk 'noindex' ing the pages though - because as soon as they have products in, they become valuable pages and I would hate to lose a good ranking.
Should I just leave them as-is and ignore the dupe warnings?
-
I think that there is a slightly bigger question here. Rather than "How can I stop Moz flagging these up as duplicate?" you might want to ask "Are these duplicate pages harming me".
Thin pages, particularly those ranking on desirable terms, are something I try hard to avoid. They send pretty poor quality signals to Google and create poor user experience signals as well. If there is a term that I want to rank for I would ensure that pages are strong enough to deserve ranking before letting them get indexed.
It can be painful to deindex a page that ranks. However if those pages are giving off bad signals that could be your best chance of long term ranking success.
A compromise might be to fill them out in the mean time. How effective this might be will really depend on your niche and your website. Lots of stores do this by just adding a load of low value text to the page, but a better approach is to try to put something useful there until the products arrive. Do this right and you could even be building links into those pages before the products arrive.
One example of this that I have done in the past is to build out a great coming soon page that featured a competition to win the item when it launched, As well as ensuring that there was a page worthy of ranking (particularly against the competition who were using stub pages!), it brought some other key advantages:
- The competition was used to build links from related sites
- User experience was great. People hung about, watched the video and filled in the entry form
- It got shared (bonus prize draw entries for sharing!)
- When the product hit the shelves we already had a mailing list of interested customers
That's fairly involved, so won't work for everything, but the principals are sound. If you were Google which would you want to rank? That or an empty page?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
500 and 508 pages?
Hi we just did a massive deepcrawl (using the tool deepcrawl.co.uk/) on the site: http://tinyurl.com/nu6ww4z http://i.imgur.com/vGmCdHK.jpg Which reported a lot of URLs as either 508 and 500 errors. For the URLs as reported as either 508 or 500 after the deep crawl crawl finished we put them directly into screaming frog and they all came back with status code 200. Could it be because Deep Crawl hammered the site and the server couldn't handle the load or something? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Google indexing wrong pages
We have a variety of issues at the moment, and need some advice. First off, we have a HUGE indexing issue across our entire website. Website in question: http://www.localsearch.com.au/ Firstly
Intermediate & Advanced SEO | | localdirectories
In Google.com.au, if you search for 'plumbers gosford' (https://www.google.com.au/#q=plumbers+gosford), the wrong page appears - in this instance, the page ranking should be http://www.localsearch.com.au/Gosford,NSW/Plumbers I can see this across the board, across multiple locations. Secondly
Recently I've seen Google reporting in 'Crawl Errors' in webmaster tools URLs such as:
http://www.localsearch.com.au/Saunders-Beach,QLD/Electronic-Equipment-Sales-Repairs&Sa=U&Ei=xs-XVJzAA9T_YQSMgIHQCw&Ved=0CIMBEBYwEg&Usg=AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA This is an invalid URL, and more specifically, those query strings seem to be referrer queries from Google themselves: &Sa=U&Ei=xs-XVJzAA9T_YQSMgIHQCw&Ved=0CIMBEBYwEg&Usg=AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA Here's the above example indexed in Google: https://www.google.com.au/#q="AFQjCNHXPrZZg0JU3O4yTGjWbijon1Q8OA" Does anyone have any advice on those 2 errors?0 -
My home page is not found by the "Grade a Page" tool
My home page as well as several important pages are not found by the Grade a Page tool. With our full https address I got this http://screencast.com/t/s1gESMlGwpa With just the www address I got this http://screencast.com/t/BMRHy36Ih https://www.joomlashack.com
Intermediate & Advanced SEO | | etabush
https://www.joomlashack.com/joomla-templates We recently lost a lot of positions for our most important keyword: Joomla Templates Please help us figure this out. Whats screwy with our site?0 -
Should i use Categories or Tags ?
Hi 🙂 My blog is http://www.dota2club.com/ and i am not sure should i use Categories as tags or normally tags like most ? And how much are important tags generally ? Right now you can see that i am using Categories as tags , is this ok ? Thank you !!!!
Intermediate & Advanced SEO | | wolfinjo1 -
Why are so many pages indexed?
We recently launched a new website and it doesn't consist of that many pages. When you do a "site:" search on Google, it shows 1,950 results. Obviously we don't want this to be happening. I have a feeling it's effecting our rankings. Is this just a straight up robots.txt problem? We addressed that a while ago and the number of results aren't going down. It's very possible that we still have it implemented incorrectly. What are we doing wrong and how do we start getting pages "un-indexed"?
Intermediate & Advanced SEO | | MichaelWeisbaum0