Link Building
-
Hi Mozzers,
I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website.
My question is that is it essential to have back links back to our website to achieve high search engine rankings?
I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value?
Any help and feedback would be greatly appreciated.
Jason
-
Thanks for your feedback Zen Man,
Creating quality content was a prerequisite when redeveloping the website and I would like to add infographics but find this creates problems on a Wordpress website.
Interviewing key employees is a good idea. I planned to have our technical team/partners write content for our blog (I'm a marketer not a tekky guy) to appeal to our audience, so I'll certainly take your advice to include employee interviews.
Appreciate your advice.
Thanks
Jason
-
Creating quality content is really the way to go. Try to be as original as possible.
We often find well made infographics are really useful for creating links. people like pictures!
You could consider as well some interviews with key members of the organisation or people with specialist niche skills. These pieces can often be very interesting.
Finally i would advise before you start come up with a content plan, it will help you stay focused on what needs you need to be produced and where it needs to be promoted.
Best of luck!
-
Hi Mat,
That's some really useful advice, thank you.
We are currently preparing to launch our new website and within that our new blog and your suggestions will make for some juicy and interesting content - leading to back links I hope!
It seems as if our blog may be the key to organic link building.
Many thanks for your input
Jason
-
Links are essential to ranking in competitive areas, yes.
If people do not want to link to your current content and you need links then you need to be thinking about what content you can add to your site that relevant sites will want to link to. A salary survey of Cisco engineers, maps of world-wide demand and the like could be really interesting and valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is guest posting recommended as a link building strategy?
Is guest posting a powerful methods when it comes to building backlinks? There are many relevant websites that have been set up to accept guest posts, still with good DA and PA and traffic Many relevant websites where it's easy to get a guest post on with good DA, PA and traffic What are the metrics to approach websites for guest posting?
Link Building | | elenamendez0 -
What you think is thje best way to build links for my site?
I heard different opinions all over the web, some people said don't do 100% just anchor texts with the keywords you want to rank with, and they suggest 60% brand anchor text and the rest for the keywords i want to rank for. what do you guys suggest?
Link Building | | arango200 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
Link building via Rafflecopter
I received an invite from a company to enter a contest for a chance to win a prize. The contest is run by Rafflecopter. Rafflecopter looks interesting because you can place the contest anywhere including social sites and your own website. Contestants can increase the chances of winning in various ways such as an FB like, tweet, etc. The largest number of points (for this particular contest) are awarded for linking from your website to their website. Given that the contestant must add the link to their website and the sponsoring company can not control whether they use nofollow, couldn't this contest approach to link building cause problems for SEO? If the contest included instructions to copy and paste the html with a nofollow, that would seem like a better solution, but the only guidance given was to link to their home page. Your thoughts? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0