Google Business Details on the SERP
-
Good morning,
We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this?
It's not the end of the world, but slightly annoying. Is there anything we can do?
There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file?
Cheers,
Lewis
-
Thanks for your swift replies, Alick and Chris. Much appreciated!
-
Hi Lewis,
I think you need to give it a little more time. I recently launched a new site and the business info only appeared on the right hand side of the SERP's while searching for "www.domain.com" rather than the business name. A month later a search for the business name is pulling down Google+ info correctly.
You can speed the process up by obtaining high quality backlinks - ideally with Pea Soup Digital as the anchor text and/ or by sharing great content on your site.
I couldn't replicate the privacy policy issue, so it may well have sorted itself out. To be safe you could block it using robots.txt.
Nice site btw
-
Hi Lewis,
You need to give it a little bit of time, you need to teach Google that your brand is "pea soup digital" the more you go out and tell the world this the more Google will learn that is your name.
How do you do this I hear you shout at your monitor? Well you can do this via backlinks, social (Who doesn't love talking about pea soup!) and anything else you can think of that just gets your name out there.
Take a look at some of these to give you a head start -
http://moz.com/blog/using-modern-seo-to-build-brand-authority
http://moz.com/blog/4-ways-to-build-trust-and-humanize-your-brand
http://moz.com/blog/social-norms-build-a-strong-brand
And much more!
The reason Your privacy policy is ranking higher is firstly you're new and subject to change so don't worry it will change, it could be it has some more content and Google thinks that is what the user is looking for when searching for the term. Work on your brand and it will turn around (or look into a bit more content explain why your the best pea soup in town on your homepage)
tl:dr - Give it some time so Google can understand your brand terms, while you are waiting create some back links (My pro tip is do this why listening to /journey "don't stop believing" ) get people talking about you.
Hope that helps and all the best.
P.S you've got the rel=publisher which is a great start!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
Searchmetrics Google ranking factors study says content gaining while links losing in importance ? Any View About this Post.
I am very Curious about it anyone please update about this http://searchengineland.com/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431
Local SEO | | MTPixels0 -
Location based IP Redirect cuasing Google Search Issue
Hi there, My client has a .com.au site (www.example.com.au) for Australian visitors and a .com site for US visitors (www.example.shopify.com). The .com.au site has a lot of content while the .com site has little content, due to only recently starting business in the US and due to seasonal offerings. The client does not want US visitors to see the .com.au site. Se we set up an IP redirect, so users with a US IP address are directed to the .com site. This negatively and significantly effected our Google organic search rankings on https://www.google.com.au My question is what is best practice solution in this situation? thanks
Local SEO | | Paul170 -
How worthwhile is schema markup for a local business?
One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?
Local SEO | | ClearPivot0 -
Wrong Finance Card Result in Google SERP.
Hi All, How do I correct wrong stock price card information for the specific brand in Google SERP? When I search for "DBS Bank stock price" it returns PowerShares DB Silver Fund (ETF) stock price instead of the correct D05.SI Thanks
Local SEO | | PUREGRAY0 -
Google "pigeon" update, is Google turning search over to all the directories?
The recent news re an update by Google is beginning to show some interesting changes. The first major piece on this came from SearchEngineLand and had top local people like Linda Buquet commenting. Another post on this regarding a "yelp" correction from Search Engine Land was also illuminating. With the real estate vertical, I am seeing zero local companies in Houston, in the first couple of SERP's, other than the large MLS system, HAR. The others showing are all real estate directories that are nationwide like realty com, zil low, tru lia, etc. You literally cannot get a local brokerage to show on the first two pages of serps using any high volume keyword.
Local SEO | | RobertFisher
Does this mean Google is choosing to begin relegating its search results to the directories? Obviously, there is no right answer, but it certainly means those of us in the agency world need to be very careful (yes, even more so) going forward. I appreciate your comments. Robert2 -
Any Notable Change in Google's Location Based Results?
I've noticed with many of our clients that when searching for general terms, with obvious local intent, that Google assumes you are in the nearest metro area rather than the specific locality. Anyone else noticed this? Example: I have an HVAC client who has ranked a solid #1 for "HVAC Repairs" since January - if the user was in the small town we were targeting (Wake Forest) since January. However, now Google assumes users in this town are in the nearby metro area (Raleigh), and displays local and organic results for Raleigh instead of Wake Forest. I first noticed this change in mid-May. From what I've read about the Nov Hummingbird update, I don't see that playing a direct role. Any insight?
Local SEO | | Rusty_Shackleford0 -
Does having /search/ in your URLs for searches within your site hamper these URLs from coming up on Google SERP's?
We are an aggregate site for a particular category and have our own internal search wherein visitors can search for local references to services that they are looking for. We use SOLR search and our results page for the "Tag123" search would look like www.mywebsite.com/city/search/tag123 For some reason, we see that these pages are all indexed on Google but they do not come up on SERPs appropriately! The content is unique and we also have appropriate title and description tags on these pages.
Local SEO | | mycity4kids0