Why do my search results differ from MOZ's rank tracker
-
This is starting to happen a lot, i mean they weren't always an exact match but they differed by a few places. But now the gap between results I'm getting and MOZ's own rank tracker is quite large. For my keyword my page ranks on MOZ at 39 (it was 25 but has slipped down). Im seeing my page on page 1 locally and page 2 in incognito mode.
Now I understand there are other factors such as browser history, cookies, am i logged into gmail etc. Thats why I asked colleagues to use Internet explorer and they have nothing to do with SEO so their history wont affect the search. They report seeing it on page 2, even colleagues in a different office in a different city sees it on page 2.
I want to contact the department in question and share the good news that they've gone from none existent to 14th in what is a very competitive area. But MOZ's result has be second guessing whether I should.
Any ideas why the gap between results is so large?
Thanks
-
Thank you all for coming back to me - since i posted this question it seems the results have now changed to something more accurate, maybe Moz was just a bit slow to update? I'll keep an eye on it. Thanks again to you all and apologies for the late reply I've been unwell.
-
While the explanations offered make sense and I agree with them, you say it's happening "a lot". What's "a lot"? A couple of weeks? A month? More than that? I would think that the difference you're seeing should lessen if you're controlling for all the other influencing factors mentioned above. If not, it would seem as though there's something else at play.
-
I would just add that no tool is perfect. Discrepancies happen. Keyword tools are meant to give you competitive analysis and show your progress over time. Location can be making differences, as well as the time of day the queries are happening. The snapshot you are given isn't necessarily inaccurate. There are so many factors that change the SERPs, it is hard to always have the perfect result.
-
Hello. Have you been using Google Webmaster Tools to get some ranking data as well? Plus Analytics to pull in some rough data on organic search volumes? Are you using the same search engines in Moz's tools? (i.e. Google en-UK vs Google en-US?) Precise rankings are always going to be a bit difficult to report because of the many factors you listed, but the traffic from organic listings and to specific pages is much more manageable.
In the specific example you provide above, instead of congratulating them on their rankings you could let them know that their visits from search have gone from X to Y.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links and images in custom css are not recognised by Moz Toolbar or Yoast plugin
Hi, I am building a website in Wordpress and when checking the pages through Moz toolbar or Yoast plugin, I notice that these don't recognise the internal links in custom CSS and the images neither. Here some code to clarify how it is built: [vc_row][vc_column width="1/2"][ultimate_heading main_heading="Veldrijden" alignment="left" main_heading_margin="margin-bottom:20px;"][/ultimate_heading][vc_single_image image="6497" img_size="full" onclick="custom_link" link="http://k488239.hosting.kinamo.be/activiteiten/veldrijden/"][vc_btn title="Meer info" color="mulled-wine" align="left" link="url:http%3A%2F%2Fk488239.hosting.kinamo.be%2Factiviteiten%2Fveldrijden%2F|||"][/vc_column] The links are embedded in images and in 'More info' buttons. Also the internal links in the main website navigation are not recognised, but the normal a href links are recognised. For the images it is a little different: the alt text from the images gets recognised by Moz, but Yoast says there are no images on the page. The only thing I can think of that there is no 'a href' in the links and for the images that it has something to do with the page builder. Can this effect my SEO results? Thanks.
Moz Bar | | Mat_C0 -
Why do I get different results with On-Page Grader and Page Optimization tool? What is the difference between these two tools?
I use the Page Optimization tool to evaluate and make updates to a page until I get a grade of "A." But when I add the page and the keyword to the Page Optimization section of my campaign, it scores a 76% or 85% (which looks like a C or B to me). What would account for the difference in the evaluation results? Thanks for your help!
Moz Bar | | GLabs0 -
Did Moz recently change how it calculates keyword difficulty?
Did the keyword tool recently change? What is Grepwords? Why do all my long-tail phrases show as "not available?" Just wondering...
Moz Bar | | amandasnowden0 -
I am not able to perform crawl test in moz tools
it is throwing there is some problem in domain when i try testing the crawl test for my domains
Moz Bar | | IBEE-Hosting0 -
Rank tracker not showing proper rankings.
Just joined MozPro and pretty amazed at all of the info and tools it contains. However I was playing around with the rank tracker and just to test it I put in a keyword and a URL I can clearly see that is ranking #2 for the keyword. Went I ran it through it said that domain wasn't ranked in the top 50. Tried it again and made sure to put in "http://www." and then it said it was #50. I can clearly see it is #2 for the keyword. Wondering if I am doing something wrong?
Moz Bar | | digimarketmn0 -
Moz bar issues? Does anyone else have them?
At times it's unbelievably slow and other times it doesn't show any link data. It's not just on my computer, it's on other office computers too. I'm using Google Chrome and have tried removing the mozbar and reinstalling from the chrome bar.
Moz Bar | | iresources2 -
Reports on MOZ
Hello there, I am still pretty inexpert in using Moz and I was wondering if there is a way to retrieve reports from previous weeks. Many thanks Oscar
Moz Bar | | PremioOscar0 -
Whats wrong with the typography of moz?
Seems moz is testing webfonts? On Chrome its hard to read not to say horrible. On FF its a little better.Or is this just on my computer?
Moz Bar | | inlinear0