Should I change my product infomation (PDF attatchments) into additional webpages with links ?
-
Hello All,
On our eCommerce site some products have additional information which we currently show via a PDF link next to the product.
I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this .
From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc.
Just wondered if this is the best way forward or not ?
thanks
Peter
-
Many Thanks Egol,
Some good ideas here which I will look to replicate
thanks
Peter
-
Google does read the content of pdf documents and will even rank them in the SERPs.
When you make a pdf document you can add links to other pages of your site... and if you are clever you can even give it a header or a sidebar that matches the look of your site.
Clever people can also include "add to cart" buttons in pdf documents or ads that click to sales pages on their website.
I have lots of pdf documents that I produced to control how information is printed. I also have the same information on html pages. In those cases the pdf documents are assigned rel=canonical using .htaccess to assign their authority to the html page that contains the content. This eliminates duplicate content concerns and ensures that my html pages are the ones that rank in the SERPs.
-
Ah , I see. Many thanks Linda
Pete
-
Google can and does index PDFs. Here is an article about pros and cons.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWT app and link emulation
Hi, I have a gwt site - https://www.whatiswhere.com. I have tab control which emulates the menu. I am planning to put <a>links instead of text into tab labels to create internal links. I am thinking to add java script to stop onclick event of</a> <a>otherwise i will get to the new session of GWT site. What I want is to just change the tab but at the same time have a link for the crawler. Would my approach work? Will it be equivalent to non-follow link? Will it improve the ranking comparing to 'no link at all' case?</a> <a>Thanks, Andrei.</a>
Intermediate & Advanced SEO | | Anazar_20010 -
Product Pages not indexed by Google
We built a website for a jewelry company some years ago, and they've recently asked for a meeting and one of the points on the agenda will be why their products pages have not been indexed. Example: http://rocks.ie/details/Infinity-Ring/7170/ I've taken a look but I can't see anything obvious that is stopping pages like the above from being indexed. It has a an 'index, follow all' tag along with a canonical tag. Am I missing something obvious here or is there any clear reason why product pages are not being indexed at all by Google? Any advice would be greatly appreciated. Update I was told 'that each of the product pages on the full site have corresponding page on mobile. They are referred to each other via cannonical / alternate tags...could be an angle as to why product pages are not being indexed.'
Intermediate & Advanced SEO | | RobbieD910 -
Link from Google.com
Hi guys I've just seen a website get a link from Google's Webmaster Snippet testing tool. Basically, they've linked to a results page for their own website test. Here's an example of what this would look like for a result on my website. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fwww.impression.co.uk There's a meta nofollow, but I just wondered what everyone's take is on Trust, etc, passing down? (Don't worry, I'm not encouraging people to go out spamming links to results pages!) Looking forward to some interesting responses!
Intermediate & Advanced SEO | | tomcraig860 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Simple Link Question
Hi Guys, I will appreciate if you answer 1 small question..... Will our site benefit from that link?
Intermediate & Advanced SEO | | Webdeal
Valuable website related to our business ---nofollow link--> PDF Doc(on second site) ---link to our site ---> Kind Regards,
webdeal0 -
Do nofollow links affect link profile?
I've read that it's good to keep a natural link profile. Some naked links, some links going to our company name, some with anchor text, etc. Do nofollow links affect this link profile, or is it only followed links that are taken into account?
Intermediate & Advanced SEO | | lighttable0 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
301 vs Changing Link href
We have changed our company and want to 301 old domain from new domain in order to transfer the benefits of backlinks (DA: 50, 115 Linking Root Domains). I have the ability to modify around 50% of the backlinks. So my question is: Instead of redirecting all the links, should I update the 50% to link to the new domain instead of relying on redirects? Would this possibly trip an algorithmic filter and devalue these links? Or should I just do a 301 and not worry about modifying the links?
Intermediate & Advanced SEO | | Choice0