Bounce rate vs main domain and subdomain
-
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento.
So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy.
My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ?
I appreciate any kind of feedback and suggestion
-
That was what i wanted to know. That explains everything.
Thank you very much for saving my time and providing me exactly what i was looking for
-
Hi,
Did you properly configure your Analytics - normally someone who goes from the main site to the subdomain should not be measured as a bounced visit. If you are using Google Analytics, you can find here how you should change your trackingcode (if you use the async version) - here if you use Universal Analytics.
As google is not using your analytics tool to determine the bounce rate but uses it's own sources, this will have no impact on your rankings.
Apart from this issue, in general it is better to have everything on the main domain. You could check this presentation of Rand on this topic. You should check with your technical people if it wouldn't be possible to move the Magento to a directory of the main domain.
Plenty of sites are using different technology on different parts of the server, without it being visible to the visitors. As long as the user experience is not affected this should not be a problem - so there is no reason to put everything on one technical platform.
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
What is the Average Pogo Rate?
I've created a custom Google Segment which you can find here. Segment Settings: Organic Traffic Sessions with 1 visit. Sessions with less than 15 seconds time on site. To calculate Pogo rate then I looked at Pogo vs. Total organic and got the percentage of Pogo sessions. I tested a group of 20 sites and got 53% on average with a high of 87% and a low of 33%. What do you get? Any interesting insights?
Conversion Rate Optimization | | eyeflow0 -
Microsites vs. one site
My client has created a product that he wants to market to two, very different, audiences. The goal is to funnel them through the site and get them to purchase. My question is about the best SEO strategy on how to do this effectively. Since they are distinct audiences with little in common we've recommended building two microsites, and optimizing each with unique content and different keyword focus. I realize it will be harder to optimize two sites rather than one, but it seems to make sense from a user perspective. But once the users goes to a "non-audience specific" page, like any page that is about the product or company and not about the audience, should we build yet a third website that houses the "company/product pages" and channel the conversions there in order to avoid having duplicate content on the two other sites? Or should we put the same "company pages" on both the Audience A and Audience B websites, only vary the text so it doesn't look like duplicate content. Or is the microsite strategy flawed all together? Please keep in mind this is a brand new product and it has national scope. There is no local focus. We will be building their rankings entirely from scratch. I REALLY appreciate any insights you may have. We have been going around and around about this. Thanks
Conversion Rate Optimization | | ptdodge0 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
Does the word next to domain gives more relevancy to the page of it's URL?
Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?
Conversion Rate Optimization | | komeksimas0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0