Promoting our blog posts. Effective ways and planning.
-
Hi Guys. I work for TOAD diaries, we make personalised journals and diaries.
So we've taken a dive into blogging recently to help with brand awareness/ loyalty and increase traffic to our site. We don't have much of a social media following. So I'd like to know about other effective ways to promote them.
The advice seems to range from extremely obvious and generic on the one hand i.e) post it to your Facebook, twitter etc, to seriously in depth, using a multitude of tools I've never heard of. I mean it's pretty overwhelming
So I'd like to focus down on 5 or 10 ways I can 'get it out there' effectively.
Any thoughts? What are the essential tools/ techniques/ jobs I should be doing? Etc etc.
Note on our blogs: They are very different from one another, so far we've done how to make an origami boat and paper vs digital: part 1. We're also working on a time management piece at the moment. So they're all to do with paper, stationery, organisation, planning ect. But like I say each blog post is quite varied. Thus the target market varies too.
Also, do let me know what you think to the blog posts Any area's we can improve upon?
Cheers guys.
Isaac.
-
Links are nofollow and are brand-name-based.
In my opinion a link that generate referral traffic is always good link, also in the eyes of Google
I would not worry about it
-
Hi there! This forum is so useful, thanks so much.
Can I just clarify a few things?
Using our customers as a springboard with a promotion. Do you mean we could do a giveaway to encourage people to share our content on social media? Or something like that?
As for marketing content, I totally understand we would need to segment. But how would you go about building the marketing list? What are your go-to tools to build that list? Mainly Twitter?
-
Hi There.
Thanks so much for your response. Really appreciate it.
That's a lot of traffic you're gaining! Just one question (might be a little naive). Will having a lot of links in comments on blogs look spammy from Google's perspective? Even if you're joining the conversation meaningfully? (And even if they are nofollow)
Isaac.
-
Because your business and target market is varied, I recommend picking an area of focus while you develop a process, evolve personal best practices, and learn. You have some good suggestions above. Pick on or two areas you can learn the most from, develop a plan, implement it, measure success and progress, and evaluate what's working, what's not working and where there's room for improvement. Adapt and go from there.
In terms of where to start, consider focusing on the product/services and customers you know best. Look to an area that already has established competitors so you can review what they've done well and no so well and learn from them.
-
Hi Isaac,
The others have already provided some great feedback.
A few other ideas we had include:
1.) Guest blogging on relevant, high-quality websites or inviting other relevant businesses / bloggers to guest blog on your site.
2.) Similarly, reach out to industry leaders / related persons who already have a good following and see if they will do a short interview, give a few tips, etc.
3.) Share articles in newsletters / email blasts
4.) Share your articles via social (which you have already heard) but also consider paid advertising if you really want to invest in traffic. Most social sites have pretty granular targeting so you can reach a really specific audiences and tailor your ads to that specific niche.
5.) Consider trying different blog formats (video, for example) to see if those resonate with your audience more and perform better.
Hope some of these are helpful!
-
I would use your current customers to expand your influence. Do you have a mailing list built up? Like one person can have hundreds of Facebook friends, one customer can have many more friends that you can tap into. I say use them as a springboard, and run a promotion to get them to share your message and build your follower base several times over. It's pretty simple, quick, and leverages the relationships you already have.
Then, I'd put together some great content you can give away, and start building your list to market to. You seem to have a few different segments here, so I'd strongly recommend marketing to them differently. The business planning-time management crowd likely won't respond the same way as the crafty-fun crowd, so tailor your offers, segment the types of users using different lists, and market appropriately.
Looks like a fun product to market. Enjoy!
-
One thing I would recommend you is to write comments in the top blogs from your niche, most of thoses blogs allow you to link your website in your name.
The comments need to be good, so that the people that read the comment will join your website to know a little more about you
I´m doing this in my personal blog and im getting 600-800 users per month and those visitors are really interested on my niche, proof of it is the low bounce rate they have
Hope this helps
P.D: Despite you get a link, it doesn´t have to do anything with link building ( link will be nofollow most of the times ), it´s just a practice to gain visibility which is actually working
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Facebook Company Pages - Best way to merge
Hi I am about to set up a Facebook company page under our current brand name Key - however in March we'll be re-branding to Manutan UK. I didn't want to wait until March to start using Facebook (we're so behind!) but when we re-brand what are the best steps to take. Here are my options - I'd love some help! 1. Set up a Key company to actively use now & a separate Manutan page just to secure the page - only using Key until March then merge the business pages (I did read however Facebook won't allow it if the names are different?) 2. Set up a Key page now & in March request a name change of the page & vanity URL We obviously don't want to lose any likes/followers we've gained between now & March Does anyone have any advice or experience with this? Thank you
Social Media | | BeckyKey1 -
Will Traffic From Social Media Effects Search Engine Ranking
hi, If i get paid traffic from social media on my website blog. Will overall ranking of my website increase in search engine or not. Share your experience.
Social Media | | Khan500 -
Best way to optimize a real estate subdivision video
Hi All, My thoughts on the best way to do this would be to create a video of a subdivision but walking through it, and speaking on the high points of the subdivision, maybe in a condo subdivision where the floor plans are very similar, I would take a tour of the floor plan (probably needs to be a separate video wouldn't you think?). Does google pick up on my voice and can tell what I am saying? So if I were to speak a good bit on the subdivision and what it entails, it's amenities, etc, Google would know it's a relevant video? Any other tips besides a good description and a good title? I know I'm writing for people and conversions and not for SEO. I get that. Thank you and any help would be appreciated!
Social Media | | Veebs0 -
Is it possible to add more than 1 author for a post?
for example if me and 2 co-workers of mine worked on a post, is it possible to add 3 rel=author of our google plus's?
Social Media | | Ouzan0 -
Google 'Author' tag question (Guest Blogging)
Hi, It seems like im seeing more and more about the Author tag, its now in Webmaster Tools and Google+. If your guest blogging, is it a good idea to include the Author link back to your Google+ account? If your Google+ account is also connected to your website and Google confirms they can see the connection does the Author links help with ranking when you push them back to the connected Google+ account?
Social Media | | activitysuper0 -
Blog Commenting through Blogger, Wordpress, ETC
For blog commenting and gaining viewers, ultimately trying to get more links, should I leave comments with the Name +URL or leave a comment with my twitter account? Which do you all feel would be more effective?
Social Media | | AlphonsoSanchez0 -
What is the best way to leverage ABC, CBS, or NBC?
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news. My immediate task list: Social media including YouTube have the interview on the home page construct a Press Release try to gain a link from the network using a personal contact link build using the interview (good opportunity for higher authority sites) If you were in my shoes, how would you best leverage this unique opportunity? Thanks Mozzers!
Social Media | | hawkvt10 -
What to tweet and blog about?
A little background: The site I'm working on, www.ixl.com, is a math practice site for pre-K through 8th grade. Our content consists of math skills where we randomly generate math problems, grouped by grades and topics. We have around 300 skills per grade. The question: We don't currently have a twitter feed, Facebook page, or a blog. I'm working on setting these up, or at least a twitter feed and the Facebook page first. I'm wondering, what kinds of things will we tweet about once I get a twitter feed set up? What kinds of things should we be tweeting about? Things like online education articles? And articles about teaching math? Do you guys think that would be compelling enough to get followers and make this productive for us? Another question, how important do you think a blog is, compared to a twitter feed and Facebook page? I was thinking it would be fun to set up a blog, and post math questions from the site 2x or 3x a week, as well as other content that could overlap with the twitter feed.
Social Media | | john4math0