Enhancing SEO Between WordPress Blog and Company Website
-
My company has recently launched a new and improved website within the last couple months. Unfortunately, the web developers that we'd hired to build and create the site work very little with SEO, thus leaving me in the dark on where to direct any questions regarding the optimization of our web content.
Along with the new website design, we've also rolled out a WordPress blog related to our firm. We do have the blog embedded onto a page of our website, and clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website. My question is this--how do you suggest I drive viewers from our blog to our website, rather than vice versa? Are there any applications, widgets, etc that you could recommend that would help me better associate the blog with our company?
Any advice would help. Thanks!
-
Joey,
Thanks for your response. To answer your questions, the blog has a totally different URL. However, as I mentioned, a snippet of each entry is embedded into a page on our website, followed by a "read more" link that directs the viewer to our separate blog.
As far as integration, I agree that it seems like the best choice here. However, I'm fairly new to this and don't have full control of the final changes made to the website, blog, etc. To my knowledge, our decision to host separately in the first place was because we wanted the ability to individually share/publish posts via LinkedIn.
Again, thanks for your feedback. It is much appreciated!
Lauren
-
The easy answer here is integrate the blog into the website because it's the best case scenario, but I get it - you are trying to work with what you have. I am wondering though how much you can move towards best case scenario. That raises some questions:
1. You say "clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website". How separately? Is it on the same domain, or does it have a totally different URL? This matters a lot.
2. What's your capacity or willingness to make changes here? If it's on a different URL, can you move under the same URL and at least integrate it into your menu etc?
Ultimately, a good goal would be integration. I'll jump of my soapbox now and answer your real question!
Ideas for driving views from blog to website:
1. Theme the blog to look like your website. Branding is very important. I'd also consider replicating the website menu on the blog to drive folks back to the main site.
2. Blog with the intent to open the door, and then get them to your website for the additional info, resources, downloads, etc. Think of it like a good email newsletter that pulls you in but ultimately drives you to the website.
3. Every post should end with a call to action that drives them to the site
4. I'd have a consistent sidebar that has a broader call to action, again, driving them to the siteIt's not optimal, but that's where I would start until you can make the bigger fix.
Joey
-
This is something we went through several years back. Our blog was on Wordpress and hosted separately from our main site. After years of trying to figure this out, we ultimately just moved the blog under our primary domain, moved all the content over and 301'd the URLs..
While this is a pain, we found that it created a much more pleasant user experience. We're an ecommerce company, so ultimately we wanted it to be as easy as possible for customers to bounce between our content and our products/cart. This has also resulted in longer and deeper sessions as well as more overall traffic to both our blog and our ecommerce site.
Hope this helps!
Mike Feiman
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
Branding | | Ria_1 -
Re-Branding Website
Hi everyone! I'm currently in the process of re-branding a website, and am really worried about the SEO consequences of doing so... The site I'm working on has recently been seeing a large increase of organic search traffic (almost 25% each month for the past 3 months) and I want to do my best to avoid screwing that up in the process of changing the aesthetic of the site. A couple specific questions I have are: Does changing the stylesheet, but none of the on-page content affect SEO? Would condensing menu items (i.e. putting all services under 1 item named "services") have a positive or negative effect? Neither? Any advice, tips, or previous experiences on this would be greatly appreciated! Thanks!
Branding | | Derrald0 -
Is it ok to correct someone who spelled and styled our name incorrectly in a blog post?
A writer recently recommended my company, Swiftype, in a blog post. However, he called us Swift Type, which adds an additional t, splits our name into two words, and uses an additional capitalization. Would it be out of line to email him and gently correct him? I appreciate the recommendation, and will absolutely focus on thanking him for that, complimenting his content (which is fairly good), and just add the correction at the end of the email. While it isn't a huge deal, a search Swift Type brings up the Swift programming language and SwiftKey as first page results, while Swiftype only displays our content (he also didn't link to us, so a user would have to search to find us - reaching out could also be a chance to spur him to link to us).
Branding | | alecfwilson0 -
Looking to hire an SEO/Reputation manager
We are looking to hire an SEO/reputation manager or firm to complement our existing marketing efforts. The goal is to take up the front page of Google on 3 branded keywords. We will create the content but need someone to come up with the strategy on what content to create, where to post it and how to link to get it moved to the front page of Google. We went through MOZ's recommended list of service providers but would rather work with an individual freelancer than a large SEO company. Please advice where we can find such consultant or email [email protected] to apply. Include your experience and some samples of projects you have worked on. ################## UPDATE ################# Here's the keywords' difficulty based on MOZ's serp analysis tool and top 10 ranking pages for the first term http://i.imgur.com/zqktjuU.jpg http://i.imgur.com/LB7i4yz.jpg
Branding | | vmotuz0 -
Re-code website and start from scratch?
Hi Community, one of my sites was affected by panda penguin and then EMD updates last year. All our google 1st page rankings were lost and we have spent the last few months trying to recover the situation. Changed content, meta tags, meta titles, disavowed links, changed navigation structure among other things. We are now at a point where we are thinking of scrapping the whole thing and re-coding the site. Before we make the decision I wanted to ask what the main risks and points are that we need to consider. Are there any useful guides to help us make an informed judgment? Also, if we were to re-do the site and also change the domain name what are the implications of this and what needs to be considered. I'd really appreciate some advice as this is a major step for us. Thanks
Branding | | BipSum0 -
Wrong company attribution on SERPs
Hello everyone, I have a client that is a GmbH (private company), however, when a user does a branded search, in the title tag of the first result appears a AG (publicly traded company) instead of a GmbH. What is curious in this situation is that there is a maps entry and in this case it shows the GmbH but only after the user clicks through. Question: Where is Google taking the AG from? (FYI AG isn't mentioned on the website, No odp tag, external links are also not influencing) Thank you for your answer Best Regards and a wonderful weekend Daniel Vareta
Branding | | DanielVareta0 -
Public Relations and SEO in 2012
With all the stress on inbound marketing and focusing on links for traffic and not just SEO, it would seem to me that going forward the best skilled people for the job of link building are public relations consultants (at least for startups). PR folks have the contacts and training to get publicity on the big authority sites and really drive big traffic as well as strong links. What am I missing? For link building, why should we hire an SEO firm and not a PR firm? Secondly, I've been contacting a few agencies to get some idea of what they charge and most seem to start at about $5k pm whereas we only have a budget of around $1k for link building. Am I wasting my time thinking I may get any benefit at this low of a budget? I'd love to hear from anyone with any experience using PR firms/consultants and if you have any recommendations that would be great also.
Branding | | meterdei1