Setting up Google Analytics
-
Hello, I will try to explain what I want and I am not sure if that is possible.
Firstly I want to set up my Google Analytics that I would know where people come from and how many of them click on Google Ads.
For example:
Facebook > 2% of them click on ads.
Google > 3% of them click on ads.
Direct > 6% of them click on ads.Or whatever the results are.Secondly I would like to take people coming from facebook and divide them into age groups.
For example: 100 ad clicks from facebook.
25-34: 9 clicks (9% of total facebook clicks, 2% of total ad clicks)
18-24: 7 clicks (.....
35-44: ... and so onThirdly I would like to know which group use the adblocker the most.
Any other stuff that would be interesting if working with adsense?I believe that this would help me working with my target audience the best on facebook.
Should this be set as goals? Sorry I am not an expert of Google Analytics Thanks for the help.
-
I already enabled Demographics data some time ago
-
Next to the recommendation that you would need to set up the event tracking you would also need to enable the Audience Demographics data: https://support.google.com/analytics/answer/2819948?hl=en you can find more at this link on how to enable this.
You'll also need to implement a custom way to track if a user is using an adblocker. You could do this for example by creating a file advertising.js which usually gets blocked by an adblocker and adding a writable variable in there. If you would later check if that variable has changed you might be able to see the result.
-
Ah OK.
You will then need to lookup "even tracking". Basically ad an event on each one of the ads links you have on your website. (Surely you use templates and you can do this automatically)
What this does is create an event record (under Behavior tab on Analytics) every time someone clicked on that link. If you label that even correctly, you can then click on that even, and add a secondary dimension to see where did i t come from.
OR
If you're looking at the source (Facebook for example) you can select a goal on the same report that is setup with the event information. This will give you the number of visits from that source, and the number of events (clicks on the ad)
I hope this helps
-
Sorry for my bad English.
This should be the second one - "clicks on ads within your website"
-
A bit confused here, Do you mean ad to your website or clicks on ads within your website?
If its the first (example: you want to know the ratio of people who clicked on Facebook ads to your website TO people who clicked to your website from Facebook organically) then this is pretty easy:
- Add UTM tags to all your ads destination URLs (search UTM builder or URL builder on Google)
- Make sure the source (in the UTMs) is the same as the organic/normal traffic.
- Give the medium a unique name (for example, "advertising")
This way you can go to your Analytics, and click on (for example) facebook source. It will then list for you all the mediums of facebook, in this case: facebook / referral & facebook / advertising.
I hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Personalised Geo-targeted results - How does Google pass link juice?
Hello, Many websites now serve specific home page offers based on the location of the customer, my question is, how does link juice flow around a site when the links (this case from the homepage) are served up based on a visitors location? Internal links from your homepage are valuable for ranking that product well in the SERPs so how does Google deal with this? So, for example, a car hire website based in the UK. If you arrive on the care hire website sat in Manchester (Northern UK city), on the homepage the website serves offers of car hire deals in Manchester, Leeds, London and international destinations. If you arrived on this website from London (Southern UK City), you would not see the Manchester link at all but London, and other cities in the South. In this case, when Google crawls the car hire website, it will see internal links but a)which version and b) is there any way of sharing this link value around? Basically, we want to understand if Manchester in this case will get the benefit of an internal homepage link from Google even though we only show Manchester to people FROM Manchester, OR, do Google only give juice based on one version of the website, a generic UK version? Or to put it another way, is there any way of cashing in on both geo-targetting the customer based on their location AND getting link juice from those geo-specific home page links? Perhaps there is some code or way of telling Google that people from Manchester (a certain % of our visitors) will see a homepage internal link for Manchester that will pass some small % link value?
Search Behavior | | xoffie0 -
Vanish from google after choosing preferred domain and fixing 40 duplicate meta descriptions?
I recently followed 2 Google webmaster suggestions to clean up the on page SEO for our site. I chose a preferred domain 2 weeks ago(to www.website.com) and fixed the duplicate meta descriptions that our CMS was setting to unique and more natural descriptions for each page. I did that 3 days ago. Webmaster tools still says they are duplicates because it hasn't crawled the whole site yet. We have been fortunate enough to have some of our blog posts be covered by yahoo.com, cnet.com, huffingtonpost.com, gizmodo.com, etc. That is some major backlink juice and, as recently as 2 weeks ago, our website would be the #1 result when searching Google for "ourwebsite.com exact title of very popular blog post". Now it is on the 3rd page, and the top results are the websites that linked to our blog post. So....what gives? Is there a specific area I should look at? Our should I wait for Google to fully index our whole site now that changes have been made? It should be noted that our rankings have stayed the same in yahoo and bing. Any thoughts would be much appreciated.
Search Behavior | | garyislearning0 -
How come this one google places listing is the only one to show up google maps?
Hi there, I found a really weird thing about google places. I'm working on a google places listing optimization for a locksmith company in Houston, TX. When I was searching google maps for "locksmith houston" only one listing came up. However, when searching for "locksmith near houston" 880 results came up. This changes from time to time, but most of the time this one competitor is the only listing that shows up which is really really weird. Anybody has an idea what this competitor did to get rid of the other 879 results and show up alone on google maps??
Search Behavior | | activechase1 -
My website disappears off google!
So this might be kinda of a weird question... Every morning and night I check the ranking of a website that I am building.. The ranking has gone up a lot the last two months. It went from the fifth page to now the second page. I have a issue where some days I check Google my website is completely gone! I go through every page for my keyword and it's not there! After a couple of days of frustration I check again and all of a sudden it is there but now at a higher ranking... I went through the code to make sure there's a not a not follow code in the robots.txt page... Btw another weird thing is so then I look up my website on a google out of country like google.sg and I'm ranking first page like number 5 but again disappeared off google usa. Literally driving my crazy.. does anyone know why this could be? Btw the first time it disappeared I went into webmasters and sent a request because I thought I got penalized but they responded they could not find any spam and I was NOT penalized...
Search Behavior | | BecCan0 -
Google Local
I am new to Google Local and just bagged a project. Can somebody guide me how to go about it. Is Google Local all about listing the business in Directory and Classified sites with complete address and profile? Any help will be highly appreciated.
Search Behavior | | KS__0 -
Visitors via Android App in Google Analytics
Hey there Mozzers! For one of our clients, we've developed an application on both Android and iOS. In the app, there is a link to the regular website. Can I see these visitors from the IOS/Android app in Google Analytics? Can I find them via Refferals? Thanks a lot in advance! Partouter
Search Behavior | | Partouter0 -
Can I use Google Analytics to find out actual times of visits during the day??
Hi, I'm a newbie at all this - I hope someone can help me. We're thinking of running time-specific offers to try and convert as many of our customer site visits as possible e.g. 15% discount if you call between, say, 2 and 5pm. It would be really helpful to me to find out what times of day people are visiting our site. I can't seem to find a way to do this on Google Analytics. Can anyone help? Thanks so much Sue
Search Behavior | | 3Amigos0