Is this still considered true about INTERNAL anchor text? "Penguin seems to be targeting overly aggressive anchor text (both internally and externally), especially from low-quality sources."
-
Recently I've heard a few people say now it's okay to be aggressive with internal linking. So a link from mydomain.com/news to mydomain/widgets can use spammy anchor text like "best green widgets in California" that are an obvious problem for links coming in from external site.
Which is accurate?
-
Here's Matt Cutts on the subject:
https://www.youtube.com/watch?v=6ybpXU0ckKQ
Basically he's saying that you are perfectly ok to have exact match anchored internal links. But, if it becomes really obvious that you're overdoing it to try to manipulate Google then you're at risk for a manual penalty.
Look at wikipedia. They are the perfect example of a site that has a LOT of exact match anchors. And they do pretty well.
-
Me either. Previously you asked, "Is there any difference in Google's treatment of aggressive anchor text between internal and external?" Externally, if every link pointing to your 'green widget' page or home page said, 'green widget' you'd likely get penalized by Google. Internally, linking to your page as such navigationally and in context like EGOL mentioned is fine. So there's a major difference right there. I don't think it's a question of 'being aggresive with it' just that you can refer to your own pages more precisely within the context of your own site.
-
Im not sure we're communicating. I am well aware of how aggressive anchor text from external links causes problems with Google.
I need to get an idea of how approximately how much leeway there is for internal anchor text. I was told by two people I respect that internal anchor text can be much more aggressive.
-
Read: http://moz.com/blog/most-important-link-penalty-removal-tool-your-mindset. Very much so. Google knows what a natural link profile looks like so well that you're best bet is gaining external links as naturally as possible. Sites with super high percentages of anchor text links, followed links, and conversion page specific links are running red flags in front of Google's eyes. Take Eric's advice from above. Cheers!
-
Thanks for reply. Is there any difference in Google's treatment of aggressive anchor text between internal and external?
-
Like EGOL mentions, going after unnaturally long links--and the type of copy that falls afield of some of the Adwords policy--is likely to cause issues in your work to aggressively link internally. What is fine is remaining factual and linking to your 'green widgets' page with the link, 'green widgets'. Just look at Wikipedia's level of internal linking...
Leave the best of stuff to review sites or pages.
-
I use anchor text like "green widgets" in persistent navigation and in paragraph text on all of my sites and have no problems.
Now, if you are using chest-thumping anchor text like... "best green widgets in California"... then you might be asking for it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
How to check code to text ratio of Mobile Site?
Hello All, How to check code to text ratio of Mobile Site? Thanks!
On-Page Optimization | | adamjack0 -
Does a JS script who scroll automaticaly into pages could make some content "hidden" ?
Hello everybody, Sorry for my english (I'm French), I will try to do my best... We've got an e-commerce website : kumulusvape.fr
On-Page Optimization | | KumulusVape
On each categories, to improve our conversion rate, we put a javascript to automaticaly scroll into the page to the product list. You can see an example here : http://www.kumulusvape.fr/44-e-liquide-savourea-smookies This script scroll and make some content "hidden".
It's not really a scroll, just changing page position. Do you think that our h1 and our category content could be consider "hidden" by Google ? Thank you very much for your help0 -
Does anyone use No Sweat WP Internal Links Lite?
Would you recommend it? Are there any other plugins that you'd recommend instead?
On-Page Optimization | | --Chantal--0 -
How do i know about my website content quality is good or bad?
According to Google updates, content is the main part of the website ranking, so how do i know about my website content quality...if you have any type of tool for check website content quality please refer to me.
On-Page Optimization | | renukishor0 -
Text Placement?
We have an eCommerce site. We have noticed several of our competitors are moving their text to the top of the page. How much of a difference to you think it makes in googles eyes to have the text at the top above the products vs bellow them? Here is an example of how one of them moved the text to the top http://www.motorcycle-superstore.com/119/MNGR/Motorcycle-Jackets.aspx
On-Page Optimization | | DoRM0 -
No Follow Internal Links
Hi Mozzers, I know that this has been asked a few times and answered as well, I would just like to know some more on the internal link count on a page. I ran the SEOmoz report and many of the pages on the website have more than 150+ internal links. Now, should I use the rel=nofollow tag on some pages that I feel are not important? I have a list of pages which are not important from the SEO point of view, but from the usability factors they need to be there so I cannot remove the links to them. So, would be OK to place the rel=nofollow tag on them. My whole purpose is to reduce the count of internal links on the page as seen by SE's. Now, some say that the rel=nofollow tag does not lower the link count, but it can definitely (I believe) prevent the bots time in getting to those pages, which SEOmoz report also quotes. (__When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. ) So, probably I can save their time. Does anyone have any views on this, Cheers,
On-Page Optimization | | RanjeetP0 -
How impactful will text at the bottom of the page be?
If the most important content for humans on my page is images (e.g., a picture gallery), but there is very little text high up on the page, how impactful will a text description at the bottom of the page be? I've seen a few other sites put content paragraphs at the bottom of their pages. LIke so: http://www.purpletrail.com/invitations-online http://www.tinyprints.com/ Is this something I would do well to emulate?
On-Page Optimization | | Ehren0