Benefit of Guest Blogging with weak relevancy
-
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first
I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA.
My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself.
Thanks all!
-
If the entire page where you're writing is about content marketing, on a site that is related to content marketing, chances are the link would line up fine.
-
I suppose you could look at it as:
Here's John Rooney writing about Content Marketing -> He works as a Content Marketer for this company -> Here's that company's website.
You could argue MAYBE that in this context the link makes sense from a human perspective. It's whether the algorithm can recognise that I guess.
John
-
Yup. Take it with a pinch of salt though as he hasn't put together the full report on it. Rand's WBF on this very topic though is definitely worth the watch. Cheers!
-
Thanks for the replies guys.
I guess this is the answer I was expecting to be honest. Somewhat frustrating I can't link back to the company I work for when blogging about something I know about and work with every day - but I suppose I can't expect Google to make that connection, and in reality it's not a "useful" link for anyone.
Interesting to see from the tests Matt-POP conducted that even one strong off-topic link (at least I take it from that comment we're talking about a single link) can cause a negative impact.
John
-
Rand recently did a WBF on this, and one of the comments by Matt in the post has an interesting back of the napkin result for his tests that were similar to what you're describing above here: http://moz.com/blog/are-on-topic-links-important-whiteboard-friday#comment-325645, mainly, "Category 3 (Off Topic, Strong Links) actually started taking sites DOWN with it. If we had a strong but off topic/spammy link, it hurt the site more than helped. We tested a few "generic PBN" sites that had decent effect on some sites, negative effect on others. It seemed to stem from relevance with what went up & down."
If it's not something that's likely (high percentage chance of interest) to help a user visiting the page, I'd avoid it. Cheers!
-
Hi, I would say the best way to answer this is to look at a general news site such as the BBC here in the UK. They have a huge domain the covers hundreds of topics. There is no way this site will have an overall relevance on the domain yet the links it provides will still provide a huge benefit. With this in mind, in your situation I wouldn't worry to much about the relevance of the domain. It is more around the relevance of the topic of the content itself.
In your case, I am assuming that the link you are referring to will be the author bio link at the bottom of the page. In this case I wouldn't concern yourself too much on the strength of this link. Ultimately it will be fairly low as in context links tend to get the most benefit if we are talking pure SEO here. By all means I think you should continue writing on the blog as it is in your field of expertise but make sure you are doing it to build your own personal brand and not just for the sake of the link.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog farm?
One of our clients has recently been approached by a competitor regarding a Link building service and SEO and as part of this they have supplied example sites that they "contact" to post articles that contain a link or links back to our client site. When we researched these sites we found that the sites did in fact have a good Domain Authority but the content was extremley dubious and the links were often forced into the articles in unnatural context. We also found that the Author page of these sites often had a similar URLs but the display names were changed. On the face of it these article sites look like a good idea and to an untrained eye they could appear good value. In fact they could be passing good value and may in fact work. I have found around 150 sites that i think share simialr traits but i gave up and I am sure there are many more. My opinion is that this looks like a large farm of blogs that are utilising similar templates and author set up. I am just looking for any experience/thoughts on how to look at this. My feeling is that i dont want to be in anyway recommending this as a service yet my client may think that this is good value. Any experiences shared would be great. thanks in advance for any comments.
Link Building | | vital_hike0 -
Ecommerce promotion: How many blog posts per week minimum for fast launch
Hello, We're trying to jumpstart our new Ecommerce site with a blog. We just launched and have 4 thorough blog posts which I'm working to refine to 10X content. Trying to make all content 10X. As you know, it's not easy. Our niche has little to no content written by competitors. We are hoping to get to about $5000/month sales with this site. How many blog posts should we launch a week (10X content) in order to take advantage of boosting our results in the rankings as fast as possible. Does it usually take 6 months? I know the more the better, but consider we only have so many resources, so I'm trying to decide if one 10X piece a week is enough, or 2 or 3. Thanks.
Link Building | | BobGW1 -
Newbie Q: How soon should i see backlink from guest post
I recently got featured in couple of blog posts and there were back-links to my site. How soon should i expect to see these in Moz Open Explorer and also in Google Search Console? If i don't see these links, is there something I need to do? Thanks
Link Building | | gungam0 -
Do follow Blog comments
Alright,
Link Building | | sebastiankoch
I would like to know what do you think about this practice in general and hear some answer for my case. My case: I know a net of different blogs that let you put do follow comments as long as they are good. It is not really a lot of spam going on yet, around 6 comments per blog entry. The do follow link is in the form www.xyz.com. Normally a PR 3 after the post ranks.
There are around 20 different blogs. I have already use them and I believe with good results but can´t measure it as I do many other SEO activities. Would you recommend to get to invest time commenting in all of them? Even if all them are in the same C-block? Please feel free to share any experience!
Thanks!0 -
Where to find guest blogs
Hi, I am onto link building for my blog. i heard article directories are not much effective than guest blogging. So i wanted to go for guest blogging, But i am unable find them. I want to write guest blogs on health related sites. But could some one point me where i can find quality guest blogs where i contribute a guest post. Will be waiting for your replies.
Link Building | | Vegit1 -
What is the purpose of submitting your blog articles to directories?
I was wondering what the purpose of submitting your blog articles to directories are. Doesn't it require enough "points" or "+1's" for it to become a "do-follow" link? People on the forum talk about automating directory submission, can anyone recommend a good software for this? I've been hearing that Google Penalizes you for article submission because it looks like spam?
Link Building | | kevinyu10290 -
Blog commenting
When commenting on blogs and the only link you can have is your author name (Ex. Commented by Mike), what are you gonna have, a name, the name of your company or the keyword that you are trying to rank for? Thanks!
Link Building | | echo10 -
Multiple blogs for one site
Hello, one of my competitors built all these blogs and pointed them to their main site.. Is this white hat? http://steelbuildingsblog.org/ PR3 http://metal-church-buildings.net/ PR2 http://commercial-metal-buildings.org/ PR2 http://metalandsteelbuildings.net/ PR1 http://steel-storage-buildings.org/ PR2 http://texas-steel-buildings.net/ PR2 http://steel-metal-buildings.org/ PR3 http://metal-buildingstore.com/ PR2 http://metalagriculturalbuildings.net/ PR3 Also I am looking at my links vs. theirs and they have a much higher point score for links... But the company I am doing SEO for has most of same quality links. Can this be the reason they have an edge?
Link Building | | SEODinosaur0