Bounce rates: Google vs others
-
Hello Mozzers,
I was wondering if anyone could share some insight into how Google calculates bounce rates vs other analytics out there.
We use both Google analytics and Clicky here. I've made several changes and additions to the website in hopes to increase traffic, optimization and reduce bounce rates. So far so good on all fronts. However I do notice bounce rates are way higher on google analytics than Clicky. While I get a bounce rate of 20%-29% on Clicky, Google has me way up the 50's or 60%s.
I've read a few articles on it but I'm still a bit confused.
Thanks!
-
Agreed! Thank you for that Massimiliano. Definitely a lack of deeper browsing is of concern.
-
If you want to lower bounce rate in analytics you can just trigger an event after a 30 seconds time out using one line of javascript.
But be careful in examining which figures is more interesting in your case, even after 10 minutes someone who leaves the landing page without browsing deeper should be considered a bounce in the majority of the cases in my opinion.
-
Thank you sir. That makes sense.
Click calculates bounce rates based on time spent on a page AND interaction with that page. < 30 seconds on a page is a bounce to Clicky.
I appreciate your answer.
-
Google Analytics calculates bounce rates as a percentage of people who enter on a page and fire the sendPageView event but never A) send a second event by going to a second page within the same domain or B) Interact with the page to either provide another page view or conversion.
I am not familiar with Clicky and how it tracks its page views so I can't really help on that front.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google recognises Brand name? And ignores attested keywords?
Hi community, Our company name got attested with our industry keyword over the years; which also primary keyword of our homepage and all of our industry competitors. Best example is... Moz turns to Moz SEO for fraction of the audience or users. Again this is an example. Now if Google thinks "Moz" is only the company name, does it ignores the word "seo" completely? Or Google gives negative score for employing "seo" after "Moz" across all pages? Does the "seo" word will be considered or ignored in this case? How Google recognises the company name? Thanks
Algorithm Updates | | vtmoz0 -
Rel canonical on other page instead of duplicate page. How Google responds?
Hi all, We have 3 pages for same topics. We decided to use rel canonical and remove old pages from search to avoid duplicate content. Out of these 3 pages....1 and 2 type of pages have more similar content where 3 type don't have. Generally we must use rel canonical between 1 and 2. But I am wondering what happens if I canonical between 1 and 3 while 2 has more similar content? Will Google respects it or penalise as we left the most similar page and used other page for canonical. Thanks
Algorithm Updates | | vtmoz0 -
Very strange, inconsistent and unpredictable Google ranking
I have been searching through these forums and haven't come across someone that faces the same issue I am. The folks on the Google forums are certain this is an algorithm issue, but I just can't see the logic in that because this appears to be an issue fairly unique to me. I'll take you through what I've gone through. Sorry for it being long. Website URL: https://fenixbazaar.com 1. In early February, I made the switch to https with some small hiccups. Overall however the move was smooth, had redirects all in place, sitemap, indexing was all fine. 2. One night, my organic traffic dropped by almost 100%. All of my top-ranking articles completely disappeared from rank. Top keyword searches were no longer yielding my best performing articles on the front page of results, nor on the last page of results. My pages were still being indexed, but keyword searches weren't delivering my pages in results. I went from 70-100 active users to 0. 3. The next morning, everything was fine. Traffic back up. Top keywords yielding results for my site on the front page. All was back to normal. Traffic shot up. Only problem was the same issue happened that night, and again for the next three nights. Up and down. 4. I had a developer and SEO guy look into my backend to make sure everything was okay. He said there were some redirection issues but nothing that would cause such a significant drop. No errors in Search Console. No warnings. 5. Eventually, the issue stopped and my traffic improved back to where it was. Then everything went great: the site was accepted into Google News, I installed AMP pages perfectly and my traffic boomed for almost 2 weeks. 6. At this point numerous issues with my host provider, price increases, and incredibly outdated cpanel forced me to change hosts. I did without any issues, although I lost a number of articles albeit low-traffic ones in the move. These now deliver 404s and are no longer indexed in the sitemap. 7. After the move there were a number of AMP errors, which I resolved and now I sit at 0 errors. Perfect...or so it seems. 8. Last week I applied for hsts preload and am awaiting submission. My site was in working order and appeared set to get submitted. I applied after I changed hosts. 9. The past 5 days or so has seen good traffic, fantastic traffic to my AMP pages, great Google News tracking, linking from high-authority sites. Good performance all round. 10. I wake up this morning to find 0 active people on my site. I do a Google search and notice my site isn't even the first result whenever I do an actual search for my name. The site doesn't even rank for its own name! My site is still indexed but search results do not yield results for my actual sites. Check Search Console and realised the sitemap had been "processed" yesterday with most pages indexed, which is weird because it was submitted and processed about a week earlier. I resubmitted the sitemap and it appears to have been processed and approved immediately. No changes to search results. 11. All top-ranking content that previously placed in carousal or "Top Stories" in Google News have gone. Top-ranking keywords no longer bring back results with my site: I went through the top 10 ranking keywords for my site, my pages don't appear anywhere in the results, going as far back as page 20 (last page). The pages are still indexed when I check, but simply don't appear in search results. It's happening all over again! Is this an issue any of you have heard of before? Where a site is still being indexed, but has been completely removed from search results, only to return within a few hours? Up and down? I suspect it may be a technical issue, first with the move to https, and now with changing hosts. The fact the sitemap says processed yesterday, suggests maybe it updated and removed the 404s (there were maybe 10), and now Google is attempting to reindexed? Could this be viable? The reason I am skeptical of it being an algorithm issue is because within a matter of hours my articles are ranking again for certain keywords. And this issue has only happened after a change to the site has been applied. Any feedback would be greatly appreciated 🙂
Algorithm Updates | | fenixbazaar0 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
Google's Local Search Results for Broad Keywords
I have a question regarding Google's local search results for broad keywords. Since Google is changing their algo to reflect local results for broad words, would it be beneficial now to start going after those words as well? For example: we have a client ranking for 'miami security alarm', but I would like to know if it would be beneficial to start optimizing for 'security alarm' as well. Also, since Google's keyword research tool reflects searches on a national level, how would I be able to find out how many searches a broad keyword is receiving on a local level? Thank you in advanced!
Algorithm Updates | | POPCreative0 -
Google Reconsideration - To do or not to do?
We haven't been manually penalized by Google yet but we have had our fair share of things needing to be fixed; malware, bad links, lack/if no content, lack-luster UX, and issues with sitemaps & redirects. Should we still submit a reconsideration even though we haven't had a direct penalty? Does hurt us to send it?
Algorithm Updates | | GoAbroadKP0 -
Google visits falling at the expense of Bing
Has anyone else noticed their percentage of search visits from Google slipping in the last few weeks at the expense of Bing? We've seen a 4% swing in the last month. Obviously Google is still the dominant presence (acconuting for 88.4% of all organic visits to our site kenwoodtravel.co.uk) but still it would be interesting to know if this is just a blip or more of a trend?
Algorithm Updates | | BrettCollins0 -
Is it still possible for small businesses to rank well in google
Hi I've been playing around with ecommerce sites for a few years now and although I am no expert I'm not a complete novice. We used to do quite well in google but recent changes have halved our number of hits. I have noticed that over the last year google has given priority to large brand names as opposed to relevancy. For example, if you search for the term 'bridal jewellery' (google UK) you will see that apart from one or two the majority of placements are taken by big compnies who offer very little bridal jewellery. One or two pages at most. My question is, is it still possible to rank well against these brand names or has google made it impossible for small companies. PS we only practice ethical seo as suggested by seomoz. Any help or advice is greatly appreciated. Thanks www.kerryblu.co.uk
Algorithm Updates | | Dill0
