Header Links vs. In Page Links
-
We have lost considerable rank for some of our top search terms (department names) and the rank loss correlates to a change we made on our homepage. That change was to remove a secondary navigation to the major departments in the content of our homepage. Now all we have is the global header navigation on the homepage (and all other pages on the site). I have read that in-page links pass more value than sitewide header links and I'm wondering if this is really true. These were text links (not linked images) and our header also contains text links (and some javascript). We did not make any other changes on our site at this time and this was not around the time of any major algorithm updates. The site is www.ebags.com.
-
Here is a link to a screenshot: http://imgur.com/t0fIS
-
I don't know if that did it or not... but I would put 'em back, give it a couple of months, and see what happens.
If there were no other changes then the logic behind this being the culprit is strong.
-
Hi,
Do you have a version or a screen shot of the old format ? (as the drop in rankings still might not be correlated with those changes ).
But to answer your questions: Yes, the "real estate", the area, placement of the links within a page is very very important.
The lowest level are the footer links. Body, in content links are also split as importance in above the fold and under the fold. Side bar links are between the two (footer and body). Top and navigation links are very important.
Basically it's based on how a user can reach those and how much "call to action" those links hold - it make sense that top links are considered important as user will actually click on those - same with in content links.
For this reason - how people are clicking in those links - the number of link per page is also an important factor.
if you've removed some links - the other should and will send more Page Rank as the Page Rank (PR) of the page will be splited to a lower number overall.
We also had a similar issue when links moved in a different area of the page impacted, in a negative way several rankings for both the pages linked from the home pages (the ones that we've moved the links) and the home page it self.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Linking from your own sites
Good evening, On each of the sites I have made, I have a link with the anchor text 'Build and Design by Christoper Davies' to my own website. This link is in the footer of every page each of all the sites. Should I have a 'no follow' rel added to these links, or does linking from all the sites (on all pages) help my ranking? I am concerned that having so many inbound links from the same sites, with the same anchor text may be doing me more damage than good.
On-Page Optimization | | chrisdavieswebdesign0 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
E-commerce On Page Concern - Links and Anchor Text
Hi, how you doing? I have a set of very specific questions or concerns about anchor text and linking on an e-commerce category page. I was wondering if you could give your opinions and counsel. I own an e-commerce store about steel construction products. I have several category and product pages. One example of my categories is this. URL http://aceromart.com/Losacero-25-Ternium.aspx My concerns or questions: I have several technical specs or sheets. Which i include the link on the right part in "Informacion Adicional". How should i link those? I am bit worried on the anchor text. Should i use something like [download "product" technical sheet] or just [technical sheet of product] . I dont want to cannibalize, but i also want to appear as descriptive as possible. what would you recommend? The same thing happens on my videos. How should i link my videos? Is there a best practice? **what would you recommend. ** Thanks in advance for your opinions!
On-Page Optimization | | JesusD0 -
Page Title
Hi All, I am wondering if you could help me please. I am getting the following result after I run my On-Page Analysis Avoid Multiple Page Title Elements _Easy fix _ <dl style="font-style: normal;"> <dt>Page titles</dt> <dd>"Aquashowers-Shower Repairs Dublin -" and "Aquashowers - Shower Repairs Dublin"</dd> <dt>Explanation</dt> <dd>Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.</dd> <dt>Recommendation</dt> <dd>Remove all but a single page title element.</dd> </dl> Does this mean that i have 2 pages that are nearly identical or i should only name a page with one word? The reason i ask is because i have 1 page called "Aquashowers-Shower Repairs Dublin" and another called "Aquashowers-Dublin Shower Repair" I don't have a page called "Aquashowers - Shower Repairs Dublin" (with the space inbetween the words and the hyphen) Any help would be great. Thanks again Aidan
On-Page Optimization | | aidanlawlor0 -
Exstinguishing Page Rank?
Hi Guys, Here is a thought. Google gives more weight to links in content, less to navigation etc.. Therefore if they say give 50% of a pages rank to a link within content and 50% to the the other elements. What happens to the total pagerank from a page if you have not utilized in page content links? (is it lost) If this is the case, and you have a site that does not use content links on every page, are you loosing value (and hard earned) pagerank. Google did mention sometime back about pagerank being exstinguished with the nofollow tag. I would be interested to hear what others think? Cheers Scott
On-Page Optimization | | Jurnii0 -
Why does the on page report reports a full path link as Cannibalize link?
On the seomoz on page report i get a cannibalize error. This is due to a link being full path. When i change the link to relative path then there is no Cannibalize error. Should i change the internal links of the site to relative path? I would appreciate your help.
On-Page Optimization | | pickaweb0 -
Correct use of Canonical link vs 301 redirect
Hi All, Seeking yet more advice. SEOMOZ tools have told me I have duplicate content on one of my sites and I am keen to clean this up. I am not to familiar with the following so thought I would ask. The duplicate content is shown on : www.mysite.com www.mysite.com/index.html Obviously I only see index.html when I check the code so what is the best method of resolving the duplicate content, Canonical or 301? Can you give me an example 🙂 Thanks all
On-Page Optimization | | wedmonds0 -
Can I have a strong brand category page and a strong product page?
It seems Google base and other Comparison Shopping Engines like to see the brand in the product name. But, on my category page for that brand, website optimizer tells me including the brand name with each product is cannabilizes links. For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC. I do not currently name these products as xyz by jewelerABC. This page comes up nicely in the serps. But in Google base The top listings for jewelry by jewelerABC seem to have every product named xyz by jewelerABC or JewelerABC xyzs. What is the best way to optimize.for both? Stephen
On-Page Optimization | | stephenfishman0