How to track seo campaign success fully?
-
Hi All,
What are the best ways to track a seo campaign successfully, other or including Google Analytic?
-
Search metrics is very good - both for your own site / sites and also to have a clear view on the competition.
Search metrics in combination with the seomoz tool set and google analytics is a "deadly" ombination
-
Thanks eyepaq for the tools. However we are already using Raven, Moz and obviously WMT but its nice to know about the search metrics.
-
Main Key points success indicator in my opinion are:
-
goals and conversions (you can track those with google analytics)
-
rankings for keywords that you track and monitor (Web master tools, seomoz, raven, search metrics)
-
visibility in search (search metrics, xovi, sistrix.com)
Hope it helps.
-
-
It depends on how you define success? There are a variety of tools out there that use the Google AP. One that we are particular fond of is RavenTools, but for some companies Google Analytics can simply do it all.
Google Analytics has a variety of tools that can help you out, including:
- Setting Goals
- Setting Ecommerce Funnels,
- Adwords Support
- Tracking User Navigation.
- Custom Link Creator
You name it and Analytics will probably do it. So again, it depends on what your goal is with your SEO campaign. If it's to increase site traffic, maybe Analytics can help you or if you're simply monitoring the growth of keywords we would suggest something like Raventools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
Price for SEO Audit & Strategy
Hello, I am a part-time SEO and own a few web properties, in addition to owning other small businesses. I do the best I can in my spare time to grow my site's traffic and try to create decently valuable content. However, I feel like I am not getting the best results possible, so I am wondering if anyone on here would be interested in helping me with a site audit and strategy. I can do the grunt work myself, I just want someone with a fresh perspective to weigh in and guide me on what I should focus on to achieve my goals. Please let me know if you're interested and how much it may cost. A range is fine. Here are the specs on my site & niche: About 20 pages of content, most of which have 96-100 page optimization scores on Moz. DA of 19, home PA 32 Most competitive KW is 22 difficulty, 83 opp and 67 potential. Thanks so much, any insight is much appreciated. Please respond here or DM me directly. Best, Ricardo
Competitive Research | | myriad_ricardo1 -
Looking for SEO consultant.
Hello there, I am looking for a great SEO specialist to help us with ranking ( www.newdesigngroup.ca ) We would prefer this specialist located outside of Ontario. Would be great to develop a working relationship with someone who can provide an expertise on on-going basis for our clients as well. We just re-started this company after a two years break and redesigned the website. I would like to get an expert opinion on on-page and off-page optimization and our marketing strategy. Would anyone be interested? Thank you Dmitri
Competitive Research | | axewarb0 -
SEO's done, 301s in place, old site STILL outranks new site. What to do?
Since Sep 2010 I have had a site up with minimal SEO optimization (www.chrisbrushmusic.com). Oct 29, 2012, I launched a new site on a new domain (www.chrisbrushdrums.com) with more content and tons of SEO work behind it. The content of the new site is significantly different from the old site, and I wish to keep the old site around. I have 301's in place for specific URLs on the old site that point to the new site. I have submitted xml sitemaps for the new site. As of now, the old site still outranks the new site (i.e. Google search for "nashville session drummer" and my old site is #9 - my new site is nowhere). What should I do? Thanks.
Competitive Research | | cbrush0 -
Improving SERP rankings via strategic SEO tactics
Hi, We just build some of our new content pages on our website 1.https://www.practo.com/ray/dental-software 2.https://www.practo.com/ray/dermatology-software 3.https://www.practo.com/ray/homeopathy-software Could someone explain how do I build around a good SEO strategy to compete with others for better positions on the SERP's. I have not done anything apart from fixing proper title tags , and meta descriptions etc and of course putting down relevant fresh content onto these pages. These pages were published about 3 weeks ago - Only this url ranks on the 2nd page as of now for keywords like "dermatology software" https://www.practo.com/ray/dermatology-software The rest of the URL's do not rank anywhere till the 10th SERP too! What could be wrong and where could I have the opportunity to boost the SEO tactics since all the pages which rank above it are just not providing the right kind of product as we are and still they take up the top positions and genuine users miss out on our domain. Thanks . Looking forward to some awesome responses.
Competitive Research | | shanky10 -
Do I run several campaigns for different pages?
I have a letting agency in London. So I have two clients, Landlords and tenants. Do I run different campaigns targeting each one? Thanks in advance
Competitive Research | | Dan280 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0