Best way to automize generation of google ads - API, scripts etc.
-
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database.
I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation.
Any recommendations? Would you use adwords API or rather adword scripts?
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements? -
Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do.
I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need.
Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand. And when you add new products, your ads won't auto-populate.
I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.
-
thanks. I see your point regarding effective ad copy, but in our case the time saving would be valued higher than perfectly optimized ads for each individual item. Setting up 3000 individual product adgroups in 10 languages would just take really a lot of time.
This was actually also the only script that I had found in my former google search.
You have to pay at least 1 month subscription of 250USD to get access to the script which seems reasonable (scripts not available in free trial).I was just surprised that I could not find any other options for doing this automization, as I thought that there should be many website owners being interested in such an automized setup.
-
The only thing I can add to Alick300's response is that I would try A/B testing with ads you create vs ads created automatically and compare effectiveness. I believe it would benefit all of us if you would share your results here too.
-
Hi,
I would never suggest to do generate Ads using script because by using that I don't think you can create effective Ad copy. But you asked about the script so I am providing the script with details how to use that but not sure whether it is paid or unpaid, haven't used ever. you can check yourself.
Enhanced Script: Create Ads From a Spreadsheet @ http://www.optmyzr.com/scripts/
Automatically Create AdWords Ads From A Spreadsheet @ https://www.youtube.com/watch?v=BiOQepEHuwA
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions data: Google Webmaster Tools VS Google AdWords
Dear community, I was doing some research within Google Webmaster Tools (WMT) keyword data when I noticed that the impressions within this tool are quite different compared to the keyword impression data provided by Google AdWords (ADW). Some specs about the situation: Date: December 2014 (31 days). Keyword: brand + main keyword* (e.g. amazon shoes, if Amazon would have been the client) Visitors come from: the Netherlands (>97%). Search volume: 3,8 K for this branded keyword last year (December 2013), of which >99% came from the Netherlands (source: Google Keyword Planner). Search query data: "impressions" for Google WMT (organic keyword impressions) and “impressions” for Google ADW (paid keyword impressions). Of course the ADW keyword is [exact]. So, what's wrong? The data doesn’t match, while I expected approximately the same amount of impressions assuming the keywords are: both [exact] keywords; (check! ✓) within the same period of time; (check! ✓) the Ad is being displayed "all the time" (check! ✓) the domain/page is being indexed "all the time" (check! ✓) How much of a difference is there? Organic impressions: 7,4 K (source: Google WMT) Paid impressions: 2,1 K (source: Google ADW) Note that the search volume according to Google Keyword Planner of last year is somewhere in between: 3,8K. The search volume from this tool of last December is not available just yet (but I don’t expect much difference here since Google Trends shows a steady search volume). If the difference would have been 10-20%, I wouldn't be surprised at all, but this is huge. **What could explain the differences? ** If a lot of people were using AdBlockers (they do, but not nearly as massively (around 10%)). If we would have made mistakes in AdWords: budget, bidding, targeting etc. - This is not the case, got this confirmed by the manager who double-checked the data and settings. Also: since it’s a branded keyword it’s really cheap for us and easy to get high quality scores. If we would have made mistakes regarding indexing/crawling that would have caused an extreme loss in domain visibility in the SERP's: possibly caused by robots.txt, a noindex-tag, server problems etc. This was not the case and Google WebmasterTools says the average position was 1,0 during the complete month. "Something else" went wrong during that specific period of time with this specific domain. I don’t think so because I checked multiple months and multiple other domains of other clients. These gave me the same relative results (okay, some were a bit closer: 30 K paid impressions vs 62 K organic impressions for instance, still a big difference). What other possibilities are left? The impressions from Google WMT and Google ADW are not the same, even though they are called the same and therefore suggest they should be (about) the same. AdWords just randomly fails to display and/or measure some branded ads (even though there is plenty of budget, bidding is fine and QS is 10/10). Definitions of "impressions" for both tools according Google: AdWords definition of "impressions" WebmasterTools definition of "impressions" Hope someone has some more suggestions or useful links! Thanks in advance! Ektor Tsolodimos
Paid Search Marketing | | BlueMango0 -
Do UTM Parameters reflect in Google Analytics
Hi, We have recently enabled auto tagging in our URLs but not sure if tagging is working correctly. Does Google Analytics shows the utm parameters also in URLs in Google Analytics OR Google shows only the base url (after removing utm parameters) in Analytics. For example: Will http://www.abc.com/?utm_source=Indiaweb&utm_medium=Display&utm_campaign=CPC&utm_content=NRI_newprojects&utm_term=US be shown as is in Google Analytics under PAID Tab or only http://www.abc.com/ will be shown and the utm parameters will be removed in Analytics if auto tagging is enabled. Thanks in Advance 🙂 Regards Anirban
Paid Search Marketing | | vivekrathore0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Best Way Optimize SEO for a Multi-service Company Serving Puget Sound, WA.
We offer several services (carpet cleaning, tile cleaning, fire & water restoration and rug cleaning and repair) in about a 50 mile geographic area (Puget Sound, WA.) We have optimized our main site, set up 4 microsites to support our main services and are now running 4 Adwords campaigns. We believe we are on the right track, but would like to hear from others who have multiple products/services to sell primarily in about 10 major city areas. What has worked for you? Thanks.
Paid Search Marketing | | ibizworks0 -
SIte wide links by google display / adsense
hey guys, I had a quick question about my back links that might be coming from adsense. I am trying to help my father our on his site and help him recover from penguin. unfortunately his company hired some shady SEOers to do "SEO". little did my dad know the BLs he were getting might be spammy, thats what I am checking now. When I ran a BL report on him ( i use two tools, SEO spyglass and OSE ) i found that there were many "sitewide" links, but i dont think there were placed there by the webmaster, i think they come from adsense. I know he has a PPC campaign where the daily spend is 3k/ day so I know its very possible that this might be the case. If my tool is picking up BLs from these sites ( which are niche related ) does google count these links for ranking purposes? and might this hurt my rankings if google just sees these as "sitewide links"
Paid Search Marketing | | david3050
