SEO Benefit to SSL Certificate
-
Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost.
Implementing an SSL certificate sounds somewhat complicated and far from risk free.
Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation?
Thanks,
Alan
-
Just like everyone else here responded, ssl is no major ranking factor. Implemented ssl on 8 websites during the last 4-6 months and there was no change in ranking.
-
I only know clients wich are using ssl since google considers it.
I have some insights to these sight, there ist no visible change in traffic or ranking.It is not better, but its also not worser (but implemention is done right, I read that here over 60%
do it in a wrong way). What I mean - done wrong may be bad for your ranking. -
I have implemented SSL about 5 months ago, and have not seen much of a benefit. Also you have to consider that sites running SSL are invariably slower as well, although Cloudflare can help with that.
The only thing I currently like about SSL are the EV SSL certificates (the green bar with your company name) as I believe these allow some sense of authority to be seen by users.
-
Hi,
I have implemented SSL certificate three months ago but I haven't seen any tangible SEO benefits on my site.
If you are running E-commerce site then you should implement it .
Thanks
-
"If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking."
^ This. This. This.
-
I'm afraid the short answer is that we don't really know. Google is pushing that direction, but sites that have taken the plunge aren't reporting much in the way of verifiable gains. As you said, there is a real risk, too, and it can complicate some things.
As Patrick said, there are many legitimate business cases for having SSL, and if you're dealing with commerce or private data, you really should look beyond the SEO aspects. If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking.
-
Hi there
I have not directly, I am just going off of what Google has publicly stated.
I will say this - if you are collecting information or taking transactions, HTTPS is a best practice for those types of sites. It shows you have taken the proper steps in securing user information.
-
Hi Patrick:
Google has hundreds of ranking factors. Do you know of anyone who has implemented this switch to SSL certificate witnessed a ranking/traffic improvement as a result? -
Hi there
Yes. Google has stated they consider this a ranking factor. While not a huge one, it's still considered one, and they have come out and said "Hey, we value this, and consider it in our rankings".
A couple of resources for you:
Search Engine Land
Moz
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Are pop-unders bad for SEO?
Hi all, I run a travel site that specializes in hotel bookings. We're working with a third-party advertiser to launch a pop-under unit when someone searches for hotels on our site. (This unit is of the "also try your search on these competing sites" variety.) I'm worried, however, that this might affect our SEO, especially in light of this on their site: https://support.google.com/webmasters/answer/2721313?hl=en Would Google even see these pop-unders? (Are pop-unders treated the same as pop-overs?) And, if so, would G see them as unwanted and treat them as a nuisance? Could it lead to negative SEO consequences? Any thoughts would be appreciated. Thanks! Tom
Intermediate & Advanced SEO | | TomNYC0 -
Yoast seo title question
I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.
Intermediate & Advanced SEO | | Atomicx0 -
The benefits from having a dedicated IP
Is the true? Claim by SiteGround Having a dedicated IP for each website is considered by some experts as an advantage for search engine optimization. There is a common believe that sites with dedicated IP addresses do better in the search engine results than those on shared IPs. Such sites do not share the risk of being banned for sharing the same IP in case another website hosted on the same server gets banned by a search engine.
Intermediate & Advanced SEO | | JordanBrown0 -
SEO Priorities for Ecommerce Sites
Hello All! What is the best way to rank SEO tasks by PRIORITY for Ecommerce sites to improve?? It can be quite overwhelming with all the types of projects/tasks needed to improve organic rankings... How would you rank the most CRITICAL tasks to spend the MOST TIME on to the tasks you spend less on. Appreciate your input in advance 🙂 Thank you! Mark
Intermediate & Advanced SEO | | wickerparadise0 -
Map with usability and SEO purpose
For my client I need to add some structure to its pages. The deepest pages are about restaurants and are sorted per city and then per province as a larger silo. I want to do this: Homepage > Provinces > Cities > Restaurant page This structure is optimal, but I as a usability freak I prefer making the experience cool for the users. I want to add interactive pictures that are cool for the user and hopefully are readable for the google bots, I want to do it like this: The homepage shows a map of my country that has the twelve provinces outlined, that light up when you hover over them. Then when you click a province you get to the province page. On the province page you see a large image of the province and see all cities where there are restaurants, when you hover over a city it grows a little and when you click it you arrive at the city page, at that page you will find a list of all restaurants that are available in the city. What I need to know is, is it possible for google to see these pictures as a nice site structure? Or do I need to add the ugly footer links and have pages with lists of links...? And what is the smartest way to structure this, flash?
Intermediate & Advanced SEO | | Lebron270 -
How to seo websites on another server
We have partners that want us to build and manage a co-branded white label for them. We will have unique content on the white label, however the white label will be located on our server. I was planning to put it on a subdomain and mask the URL, however was told that google will see through that and not give any credit to the white label. Our partners all have high PR and we are a new company with low PR. We want the white labels to get the credit from the partner websites. Should we do it through url masking or by changing the A Record in the other website to point to our server?
Intermediate & Advanced SEO | | TravelerVIP0 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0