Implementing Schema.org on a web page
-
Hi all,
As we know, implementing Schema doesn't change the look & feel of a web page for the users.
So here is my Question..
Could we implement Schema markup on the web pages only for Bots (but not visible to users in a Source code) so that page load time doesn't increase?
-
Hello Anirbon,
You never want to show Google one thing in the code, and show everyone else something different. That is the very definition of cloaking.
Have you looked into using JASON-LD instead of Schema markup? Built Visible has a great article on micro data that includes a section about JSON-LD, which allows you to mark up code in a script instead of wrapping the HTML.
-
Hi,
I am not saying that schema is bad or that you shouldn't do it - it just seems that some big players only use schema on detail pages of an individual product & not on the overview pages. I found an example of site using it - but in the serp's it's only the average rating which appears (example http://www.goodreads.com/author/list/7779.Arthur_C_Clarke). The first result
You can always test what the impact will be - as mentioned before - I guess even for 50 elements fully tagged with Schema the impact on page speed will be minimal. Check your curent pages with webpagetest.org - see the repartition of load time. Probably the html will only account for 10-20% of the load time - rest being images, javascript & css files. Adding a few hundred lines of HTML will not fundamentally change this (text can be compressed quite well)
rgds
Dirk
-
Hi,
But using Schema, providing a well structure data will help bots to understand what type of content/information is present on a page & i think that will definitely help a page to rank better in Google search either its SRP or JD.
Regards,
Anirban
-
Hi,
I am not sure I adding schema.org on a result page is adding a lot of value. If you send 50 different blocks of structured data how should search engines understand which piece would be relevant to be shown in SERPS. I just did a check on 2 different sites (allrecipes.com & monster.com) - they only seem to use the schema markup on the detail pages - not on the result pages.
If you would like to go ahead - you could always try to measure the impact on the page by creating two (static) versions of a search result page - one with & one without markup and test both versions with webpagetest.org & Google page speed analyser. An alternative would be to using "lazy loading" - you first load the first x results (visible part on screen), when the user scrolls you load the next batch ...and so on. This way, the impact on loading times would remain minimal.
In each case, I would not try to show different pages to users & bots.
rgds,
Dirk
-
Hello Dirk,
Thanks for the reply.
Agreed that the impact of adding the few lines of extra code of schema.org will be zero on the load time of the pages. But it totally depends what content you are going to show on a page.
I want to implement Schema.org on the Search Result pages where a single page contains more than 50 listings with different information like Job Title, Company name, Skills, Job posted etc. For each i will have to use different properties as recommended by Google by which the load time of a page will definitely increase.
Please let me know for the above listed case.
Thanks
-
Try adding schema with meta tags in the html, for example:
This way you're telling bots your phone number with schema but it doesn't appear visibly to users. This is normally done with the latitude and longitude schema tags but you can use it for the others as well. Though I wouldn't rely on this as a permanent long-term solution as Google may change their policies on how they interpret content that is not visible to users.
-
It's a game of words. In the context of the question - if you would provide the schema tagging only to bots the tagged info could also be listed in the SERP's and the bots get a better understanding of what the page is all about. Final goal is off course to serve the user the best answers when he's searching. On the page itself however the user doesn't see any difference if the page is tagged with schema or not.
Dirk
-
Dirk I think you misunderstand my words. Schema for user means exactly the same that you wrote in last lines "Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.'
Thanks
-
Hi Alick,
Schema.org is not for users - it is "a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers, and that can also be used for structured data interoperability (e.g. in JSON). Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.'
Source: http://schema.org/
rgds,
Dirk
-
Hi Anirban,
I'm completely agree with Dirk second thing I would like to know what is the purpose of showing schema to bot only. In my limited understanding we use schema for user to show price, offers to users not bot.
Thanks
-
Hi Anirban,
The impact of adding the few lines of extra code of schema.org will be zero on the load time of your pages.
Apart from that, serving different content to bots & human users could be considered cloaking by search engines.
Implementing schema.org on the normal pages should do just fine!
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
On-Page Optimization Question
My company sells Blue widgets and we are located in Denver, CO. Keyword research indicates that the the highest volume phrase is "blue widgets for sale in denver co". Should my meta title tag be: Blue Widgets for sale in Denver CO , and my h1 tag be the same? or should they be semantic phrases? Thanks in advance!
On-Page Optimization | | FicklingCompany0 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
Internal Linking - Same page
Is there any benefit in internally linking back to the same page? I have no other relevant pages in the site I can link to so wondering if it's worthwhile to use anchor text to link back to the same page?
On-Page Optimization | | Will_Craig0 -
Too Many on page links
What is everyone's opinion on this? < 100 at all times? 100 -200 Okay? 200-300+ A little much?
On-Page Optimization | | MirandaP0 -
Web Page Refresh
Hi there, we redesign our Website, changing it for a jquery based version. This new design is much more usable and nice for our users, however the average page views for user decreased a lot. Basically this is due to the fact that once the user is logged in, it spends most of the time in the same Web form which is updated through jquery without refreshing it. We were thinking about adding a meta refresh tag, or ad some javascript for getting this task done in order to get the relation page views/visitor increased. Do you think refreshing the page every 4 minutes could be penalized by Google (or other Search engines) ? Which should be the interval between refresh ? Would it be better to make it very explicit (i.e. adding a meta refresh tag) or using a kind of hide javascript ? We want to increase the pageviews but of course, we don't want to get penalized
On-Page Optimization | | martincad0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2