MozTrust
-
One of our clients competitors are showing similar MozTrust numbers even though Open site explorer is only showing 10 in-bound links for them and our client is showing 70 or so. The competitor’s in-bound links are not showing any more quality to them than our clients so one great link pulling their numbers up does not seem to be the answer. Where else can I look to try and determine why the competitor would be pulling in similar MozTrust Numbers? Our client has a DA of 27 and the competitor is 15.
-
Interesting. Downloading the latest links from Webmaster tools pulls down over 800 links where as Open Site Explorer only shows 123?
-
Hi Rick
Awesome! Please keep me posted! Good luck!
-
Patrick,
Many thanks. Let me take a look at this using your research suggestions. I will post back with my findings, perhaps it will help someone else.Rick
-
Hi there
Keep in mind that MozTrust takes into consideration the entire domain and it's pages. You can read more here.
I would also check out Majestic metrics. Keep in mind, Moz and other vendors are only going to be able to give you so much information because their crawlers are different.
That being said, I would take a deeper look at your backlink profile and assess your anchor texts, the topical relevance of your backlinks, age of your links, and also your backlinks individual metrics.
Here are some resources:
Guide to Competitive Backlink Analysis How to Conduct a Link Audit
Link Audit Guide for Effective Link Removals & Risk Mitigation
You have to approach improving MozTrust holistically, therefore you have to do a bit of research into your backlink profile, your individual backlinks, and also the same for your competitors if you want to get a clearer picture.Hope this helps! Good luck!
-
Forgot to mention, the competitor numbers for MozTrust is 4.90 and our clients is 5.43.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MozTrust suddenly dropped to zero. Link data now unavailable???
I'm running an SEOMoz campaign for a small site to monitor some tweaks I've made and testing new things out. Over a year or so the changes were great - organic traffic was rising, domain metrics were too. Then in October 2012 domain trust, Moztrust and all other link metrics went to zero. There's no data in OSE for this particular small site and as far as I can tell, no impact on search. The limited number of inbound links all appear to be intact and there's no reason why the site would be hit by Panda/Penguin style updates. Why has this sudden loss of data occurred? Is the site no longer in SEOMoz's databases? Without any link data it's difficult to tell why this has happened. If it is no longer in the Moz database, how do I get it back - that data was useful!
Moz Pro | | StevieCC0 -
Why don't i see a domain mozrank or moztrust?
Why don't i see a domain mozrank or moztrust? The compeitor's numbers work, but not my own site. Thanks a lot!
Moz Pro | | ivordg0 -
Does linking to relevant high authority websites effect your MozTrust or Rank?
Basically what the title says. I am having a hard time understanding why a compeitor with less linking domains and none of any real quality, they're all membership sites or partnerships, nothing to relevant to the industry. While we have links and articles on us from multiple magazines in our industry. As well as to relevant directories with high domain ranks. The only thing I noticed is they're linking to their clients website, which are all high authority websites. So do external links count towards your MozTrust or Rank?
Moz Pro | | SeanConroy1 -
Has MozTrust predicted fall in Google rankings???
The definition of MozTrust is:
Moz Pro | | driansmith
"MozTrust is SEOmoz's global link trust score. It is similar to MozRank but rather than measuring link popularity, it measures link trust. Receiving links from sources which have inherent trust, such as the homepages of major university websites or certain governmental web pages, is a strong trust endorsement." That being the case it is quite disturbing that a number of websites have been hit very badly by the latest Google algorithm changes that did indeed have very respectable MozTrust rankings. Can I ask whether anybody has carried out any sort of analysis of MozTrust versus negative impact in Google rankings? The prediction would of course be that websites suffering from a lower MozTrust would have been hit quite badly by these recent changes.0 -
Some thoughts on MozTrust based on OSE Findings X ref'd with SERPS
I've been doing a bit of competitor analysis for a client using OSE. There are a group of about 4 websites (our clients website included) that all dominate the sector with none of the 4 clearly out in front (call this GROUP A). Then there are another group of about 5 websites, which come lower in the SE's consistently than the top 4 (Call this GROUP B) **I've been doing some analysis in OSE: ** ALL GROUP B Websites outrank all of GROUP A websites in the OSE Metrics (Including Trust Rank). I did some analysis on the backlinks in Group A VS Group B Group A - Generally a mixture of ok links from blog posts, sponsorship, and ok directories. Group B - As A, but with fewer numbers of links from quality blogs PLUS A high level of spammy links ( .edu and .gov spam filled pages), very low quality, almost non legible blog posts on MFA sites (think Digital Point sellers). From the above it is clear that the OSE metrics are out of whack with the real SE results. Clearly OSE has a few problems with working out what are spammy links and what are decent. Obviously google also has issues with working this out, so I am not surprised that OSE also does - but that doesn't solve the issue. This is a general discussion - so I would just throw in a few thoughts on how OSE may possibly try are overcome some of these issues : 1/. % Trust Links vs Non trust Links:
Moz Pro | | James77
Add in a metric to Trust Rank where the number of links close to trusted sites are also compared to the number of links not close to trusted sites. If you see a very high ratio of links from sites that are not close to trusted sites, it is a strong indicator of spammy links. 2/. Use seed "Non Trusted" sites to create a negative Trust Rank
Use something like a reverse of the "trusted sites" theory, but taking a load of very clearly spammy / link manipulative sites and work out in terms of links connections how far the site is away from these sites. Thoughts???0 -
How does moztrust compare with google page rank?
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
Moz Pro | | blac67890 -
Anyway to Verify MozRank & MozTrust Scores w/alternate method?
Hey everyone, I am wondering if there is a way to confirm or reinforce what am i seeing on a webpage using the Moz Toolbar? When I go to this website here: abilogic.com they have a high page/domain trust rank. However, when I filter down to the niche category I would be interested in submitting too abilogic.com/dir/Home/Gardens/ - Then everything, including PageRank, drops to zero. The question I have, is I am not sure if this is really just a poorly constructed and untrustworthy page as identified in the Moz Toolbar. Or is it possible that these page categories have recently been redeveloped or something like that, and that's why the deeper pages are not showing any benefits? Thanks for any help or tips!
Moz Pro | | JerDoggMckoy0 -
MozRank and mozTrust computations
Are there any details on the computations involved with mR and mT? I am specifically wondering about Google.com. The DA and PA is 100. If that page does not max out on the other factors it seems that no internet page or site would. The page has the following stats: mR 8.68 mT 7.95 DmR 9.29 DmT 9.36 Until now I have only focused on DA & PA. I would like to better understand the mechanics of these other measurements.
Moz Pro | | RyanKent1