How difficult is schema.org markup
-
We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better.
We have had two quotes from separate companies, one £100.00 and the other almost £600.00
I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.
-
Hi Alan,
I totally agree with you about the ease of editing a hand made website if they're build the right way (so the developer knows were to look).
My point is mainly about code quality, if it's all spaghetti I think the price quota can be higher then with a CMS system.Just wanted to clear that up.
-
I don't quite agree with Bob. If you have a hand made site it is easy to implement schema.org, but if you have a cms it varies, I know some cms have implemented schema.org and in that case its quite easy, if they haven't it may be hard to edit for a number of reasons.
but I always think you can do a lot more if your site is hand made where you have full control. -
Hi Bob,
It is a bespoke e-commerce website that is powered through Magento. So it's not a template. I thought £600.00 was overpriced and now I'm positive that it's not worth that amount of money, I will ask the company why they've quoted this much and ask for an amount of hours for the job. Cheers
-
Hi Joshua,
I think it’s important to know what system you’re using. If it’s all custom made and the webdeveloper needs to “get into” your code it will probably cost a bit more then when you’re using generic systems like Magento or WooCommerce.
I’m not a developer, but my companion normally fixes these things within a few hours. A quote between 100- 200 sounds reasonable since it’s just adding pieces of code on the right spot.
-
Thanks Patrick, that helps. Cheers
-
Hi there
If your site is on a template and you want to mark up product pages, it's not that difficult at all - it's just a matter of adding to the template.
I would have your web development teams walk through the process however and how many hours they think it would take.
I am not a web developer, but the product Schema I have added to ecommerce sites, as well as other sites, is not that bad of an implementation, but I don't know your website.
But again, have them break down their prices and processes and why they think the price is what it is. Price wise - the £100.00 sounds better, but again, there is some technical know how so you want to vet them properly.
Hope this helps a bit! Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organization name as text vs. as a picture with alt text + Schema.org markup
I'm looking for some feedback to implement best practice for the markup of our header/navigation at the top of our site. Our organization name and a tag line is at the top of every page on the left, then our logo, then our navigation to items like "Topics" "FAQs" "About us" etc is to the right along the top. Our organization name includes the most frequently searched keyword for what we want to rank on, and our organization name is our domain name. A couple other background items: we're a non-profit startup and no code is public yet -- hence, I'll be explaining what we're going for. We're coding in straight html/css, not using Wordpress or anything like that. When we originally DIY coded our draft homepage and a few landing pages, we put the organization name and tag line into the markup as text, to look like this: Organization name | Pretty | Navigation items over here
Web Design | | scienceisrad
Explanatory fun tag line | Cool |
--------------------------------------- | Logo | --------------------------------------------------------- Then we outsourced the markup of two more landing pages to a company that does on-demand orders for responsive markup, based on png's we sent of the designs. The company's code renders a fabulous looking version of our design, and important for usability, it is responsive. The company also did something else I'm not so sure of. They made one big image out of our organization name, tag line and logo ... because? The indenting and different font sizes of the Organization name and tag line was too hard to code in? Or is it just best practice for html standards, SEO, etc. to make it one big logo?? Now, as part of an overall effort I'm working on to reconcile our different code ... I'm mulling right now specifically on reconciling the different approaches we each took and incorporating new best practices for the header ... based on what I'm reading online about headers, including debates about whether to use h1 for your company name, whether using an image for the name is fine, advice about including Schema.org markup for logos, etc. Given all this, which of these two options look better to you? Do they seem equally good to you? What would you change about the one that looks better to you? What do I have wrong in them? Or would you code this entirely differently to hit all best practices? What do you think about using h1 for organization name vs. is there a better tag to use for the organization name to code it in as text? (Note: we have other h1's on our pages for the actual article/content titles of each page, which maybe we should, maybe we shouldn't be having those as h1's?) Option 1 -- using text for our name and tag line: <header id="top" class="brandfont brandcolor">
[# Organization name Explanatory fun tag line](/) Organization name logo {navigation code here}
</header> Option 2 -- name, tag line and logo all as one big png image: <header id="header" class="container"> Organization name tag line {navigation code here}
</header>1 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
How to create schema for medical specialties services
Hi, I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this. Is http://www.productontology.org/ a good way to define my service like this? Hair transplantation
Web Design | | Aman_1230 -
How to write Schema for Before After Results
HI All We are cosmetic surgery clinic. A lot of our business is dependent on Before After results of patients. But We want to tell add structured data for it but didnt find any. There are options of portfolio but that is strictly not what it is. Suggestions please
Web Design | | Aman_1230 -
Schema question
What if an info, like an address, is not visible in my content but I would like Google to know the address through a schema markup like the following sample? Is it ok with Google and their guidelines? , , Here's what Google says from this link https://support.google.com/webmasters/answer/1093493?hl=en&topic=1724124&ctx=topic though it is quite confusing for me: "In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and then hide the entire block of text using techniques like display:none, value-title, css etc. Don't do it! Google will ignore content that isn't visible to human users, so you should mark up the text that visitors will see on your web pages." Is it ok if the content is not visible to users but included in a meta tag? Thanks in advance!
Web Design | | esiow20130 -
Web development - License CSS/Markup/Code
In development of a website, is it typical for the developer to retain rights to the CSS, Markup and other Coding? If so, why is this done?
Web Design | | DemiGR0 -
Schema.org - Right way to mark the pages
Dear all, Almost since we started designing our site, we are using schema microdata. It is not only because of the rich snippets, but because I want the search engines to better understand what we have. For example, the +1 buttom would not work properly without schema microdata, because it kind of ignores the OpenGraph parameters that specified image and description; and since we are a (very small) local bussiness directory (between other things), all our clients have a hand written schema complient description on their lisings, including address, opening ours, telephone number, description, etc. It is hand written by us because the tools avialable are simply not good enough to cover all different scenarios that a listing can present. I have not use, until today, a proper for the homepage, and it is probably the cause that our page lost the nice links below the site description in the google snippet. I did not place it on the body tag, but near the description, closing it inmediately after the description finishs. Now this is solved and we will wait to see if the links come back in the next weeks. Now to the question. Our site has three sections, with three different systems installed, two running wordpress and a third running another script. the main site is the local bussiness directory. The front page is mark as "schema.org/WepPage", and I do not know how to mark the other pages of the main site. I was thinking of marking the listings as "schema.org/ItemPage" since they are related to specific clients. Would you consired it to be right? Then, we have landing pages for the categories, should they be mark as WepPage, or as an Article, or something else? Many thanks in advance for your help, Best Regards, Daniel
Web Design | | te_c0 -
What value could you expect from the use of schema.org metadata?
Google , Yahoo and Bing have now teamed up to develop unified Meta data standards for all types of content. I personally see this as the next step to larger world-wide knowledge availability. Why is this a big deal?
Web Design | | andrewwolf
If everything comes together, and every page had perfect markup, the answers to users questions could be answered and validated against the information found on every website that had that answer. Example: Who is the author of "The catcher in the Rye" 11345 Websites Result : J. D. Salinger
301: Websites Resulted : Jake Salinger Best Result: J.D. Salinger -> Contact J.D Salinger -> Bio etc. Information would become the link , user's navigation intent becoming the Anchors. Here is the URL of the different types of metadata schema's found on google's new schema.org http://schema.org/docs/schemas.html Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries ... Embedded non-text objects: AudioObject, ImageObject, VideoObject Event Organization Person Place, LocalBusiness, Restaurant ... Product, Offer, AggregateOffer Review, AggregateRating What are the benefits of the different categories of metadata being used? Can anyone site specific case studies done on the enhanced SERP results shown as a result of this metadata?0