Http to https question (SSL)
-
Hi,
I recently made two big changes to a site - www.aerlawgroup.com (not smart, I know). First, I changed from Weebly to Wordpress (WP Engine hosting with CDN + Cloudflare - is that overkill?) and I added SSL (http to https). From a technical perspective, I think I made a better site: (1) blazing fast, (2) mobile responsive, (3) more secure.
I'm seeing the rankings fluctuate quite a bit, especially on the important keywords. I added SSL to my other sites, and saw no rankings change (they actually all went up slightly).
I'm wondering if anyone has had experience going to SSL and can give me feedback on something I might have overlooked. Again, it's strange that all the other sites responded positively, but the one listed above is going in the opposite direction. Maybe there are other problems, and the SSL is just a coincidence. Any feedback would be appreciated.
I followed this guide: http://moz.com/blog/seo-tips-https-ssl - which helped tremendously (FYI).
-
I'm also a big fan of changing the complete domain to HTTPS. Therefore I'm using HSTS response header to enforce this. The great advantage is that the browsers remember that site as HTTPS and skips any redirect you may have to make from HTTP to HTTPS. So might worth looking at this as well. We are using KeyCDN with force SSL feature enabled.
-
It's a bit overkill, but if you want to get rid of something, you can get rid of wp engine. I have a lot of websites running on cheap $5 hosts + cloudflare and once everything is cached, they are blazing fast.
Regarding the rankings, as Cyrus said, depending on the niche you'll see fluctuations, i have a website where i see movement in the serps every day or every other day.
Website looks nice, clean and professional.
-
Likely a coincidence, or at least highly probably there are other circumstances at play.
If you changed platforms, changed content, links, architecture at all, if there have been any changes in the backlinks, if the competition has made changes (something you can't controll!) if Google has made algorithm changes - even specific to your vertical, then you are bound to see changes in rankings that might be hard to pinpoint or explain.
Attorneys, especially those in certain niches like DUI, are especially tough and prone to fluctuation. Might take some extra investigation on your part.
Regardless, the site looks good and fast. Nice work!
-
Cloudflare is good, particularly with SSL. If it works well (check fetch + render in webmaster tools) then I would keep it.
You shouldn't need W3 Total Cache with WP Engines own caching, so I wouldn't mess around with your site performance any more if it is all working fine. You have good speeds as it is.
-
Would you recommend getting rid of CloudFlare? With 27 requests and a 300kb file size, I just don't think I need it. Especially if it's potentially causing fetch errors.
-
Hi,
Thank you for the detailed response. Yeah, I wondered if a new site + new host (WP Engine) + Cloudflare + SSL all at the same time was just too much.
I use WPEngine, which includes MaxCDN. With that said, WPEngine doesn't allow W3 Total Cache.
Thanks again for the feedback. I appreciate it.
-
Hi,
No, it is not overkill to use a CDN with Cloudflare. For my own site, I used MaxCDN with Cloudflare Railgun with HTTPS. Cloudflare railgun (free with certain hosts) will cache the content that shouldn't be cached, so great for SSL.
Unfortunately, what I found was Cloudflare gave Google fetch errors for certain files, so now I just use Maxcdn plus I like my EV SSL certificate which doesn't work with Cloudflare (unless you have the $200 pm plan).
You may want to check out https://www.besthostnews.com/guide-to-w3-total-cache-settings-with-cloudflare/ as that guide will help optimize your site, although I think WP Engine has it's own caching system.
Looking at your site: http://tools.pingdom.com/fpt/#!/dzqaUq/https://www.aerlawgroup.com/ it looks very lightweight, with only 27 requests. That is about as good as it gets, especially with your very low page size (300kb). I personally think you will struggle to optimize the site more, as quite frankly... your site speed is excellent. Well done!
Regards
Jonathan
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the Redirect Rule for corresponding https urls to new domain with the same https urls?
2 sites have the same urls but the owner wants just the 1 site. So I will be doing a 301 redirect with .htaccess from https://www.example.co.uk/sportsbook/SOCCER/today/ redirecting to https://www.example.com//sportsbook/SOCCER/today/ There are a lot of urls that are the same, so I was wondering what the rule is to put in the file please that will change them all to the corresponding urls? Would this be correct?... RewriteEngine on
Intermediate & Advanced SEO | | WSIDW
RewriteCond %{HTTPS_HOST} ^example.co.uk [NC,OR]
RewriteCond %{HTTPS_HOST} ^www.example.co.uk [NC]
RewriteRule ^(.*)$ https://example.com$1 [L,R=301,NC] Or would a simple rule like this work... redirect 301 / http://www.new domain.com/ If not correct could you please give me the correct rule, thanks! Then of course doing a change of address of address in webmaster tools after. Also... do I still need to do the forwarding from the https://www.example.co.uk/ domain provider after as well? Many thanks for your help in advance.0 -
Combining multiple HTTPS sites
Hi there! I am currently combining several sites (corporate brochure site and ecommerce site) for a client into one central website. All of the content and structure on the new site is set up and relevant pages have 301 redirects ready. My main concern is that the old .co.uk website has an SSL certificate and will be pointing to the new pages on the new .com website (with new SSL in place). Will this cause connection privacy issues? And if so, what's the best way to resolve them? Many thanks!
Intermediate & Advanced SEO | | Daniel_GlueMedia0 -
Question about getting domain name re-indexed
I recently swapped my domain from www.davescomputers.com to www.computer-help.com . Originally www.computer-help.com was 301 re-directing to www.davescomputers.com ...however my long term goal is to eventually rebrand my business so I decided to utilize the other domain by swapping the main domain. Is consistant blogging the best way to get Google to re-index the entire website? My focus has been quality posts and sharing them with vairus social profiles I created.
Intermediate & Advanced SEO | | DavidMolnar0 -
Https & http urls in Google Index
Hi everyone, this question is a two parter: I am now working for a large website - over 500k monthly organic traffic. The site currently has both http and https urls in Google's index. The website has not formally converted to https. The https began with an error and has evolved unchecked over time. Both versions of the site (http & https) are registered in webmaster tools so I can clearly track and see that as time passes http indexation is decreasing and https has been increasing. The ratio is at about 3:1 in favor of https at this time. Traffic over the last year has slowly dipped, however, over the last two months there has been a steady decline in overall visits registered through analytics. No single page appears to be the culprit, this decline is occurring across most pages of the website, pages which traditionally draw heavy traffic - including the home page. Considering that Google is giving priority to https pages, could it be possible that the split is having a negative impact on traffic as rankings sway? Additionally, mobile activity for the site has steadily increased both from a traffic and a conversion standpoint. However that traffic has also dipped significantly over the last two months. Looking at Google's mobile usability error's page I see a significant number of errors (over 1k). I know Google has been testing and changing mobile ranking factors, is it safe to posit that this could be having an impact on mobile traffic? The traffic declines are 9-10% MOM. Thank you. ~Geo
Intermediate & Advanced SEO | | Geosem0 -
Backlink Questions
Hey Mozzers, I have spent some time researching proper backlink analysis, and then I have been going through some of the steps. Here are a few questions that I have had in the process. Why would backlink tools like OSE and Ahrefs return different results for (say): "www.domain.com" vs "domain.com"? I noticed that competitors have almost 6x the backlinks as I do, but when I look at where those links are coming from, they are coming from old sites with moderate DA (under 10-30), but many are not current. I also noticed that many of these sites have links placed site-wide so that there are maybe 6+ referring pages per domain. So I guess my question is, how powerful are these links? Am I better off building relationships with bloggers, even though they only offer one link per page? Ultimately it will take me a long time to build the same quantity of links, but it seems like many of these competitors' links are old fashioned, but still moderately effective. Any help is appreciated, you guys have always been so helpful!
Intermediate & Advanced SEO | | evan890 -
[Need advice!] A particular question about a subdomain to subfolder switch
Hello Moz Community! I really was hoping to get your help on a issue that is bothering me for a while now. I know there is a lot of about this topic but I couldn’t find a good answer for my particular question. We are running several web applications that are similar but are also different from each other. Right now, each one has its own subdomain (which was mainly due to technical reasons). Like this: webapp1.rootdomain.com, webapp2.rootdomain.com etc. Our root domain currently points with 301 to webapp1.rootdomain.com. Now, we are thinking about making two changes: changing to a subfolder level like this: rootdomain.com/webapp1 , rootdomain.com/webapp2 etc. Changing our rootdomain to a landing page (lisitng all the apps) and take out the 301 to webapp1 We want to do these changes mainly for SEO reasons. I know that the advantages are not so clear between subdomain/subfolder but we think it could be the right way to go to push the root domain and profit more from juice passing to the different apps. The problem is that we had a bad experience when we first switched from our first wep app (rootdomain.com) to an subdomain (webapp1.rootdomain.com) to set them equal with the other apps. Our traffic dropped a lot and it took us 6 weeks to get back on the same level as before. Maybe it was the 301 not passing all juice or maybe it was the switch to the subdomain. We are not sure. So, I guess my question is do you think it is the right thing to do for web apps to go with subfolders to pass more juice from root to subfolders? Will it bring again huge drops in traffic once we make that change? Is it worth taking that risk or initial drop because it will pay off in the future? Thanks a lot in advance! Your answers would help me a lot.
Intermediate & Advanced SEO | | ummaterial0 -
Press Release Question.
We do many Press Releases for many clients and it is recommended to have an about us at the bottom of each Press Release... If we have 200 words at the bottom of each Press Release that we submit to PRWeb should we change them up so they look unique? Will this be considered duplicate content if we leave the bottom section of our PR's identical?
Intermediate & Advanced SEO | | SEODinosaur0 -
Sitemap.xml Question
I am pretty new to SEO and I have been creating new pages for our website for niche terms. Should I include ALL pages on our website in the sitemap.xml or should I only have our "main" pages listed on the sitemap.xml file? Thanks
Intermediate & Advanced SEO | | threebiz0