How many keywords for home page?

[rnperki]

I am a close up magician based in the UK and have just signed up for Moz Analytics and looking through the info now.

The first issue was that it says my home page had an F grade for "table magician"

My home page is not really optimised for table magician but Moz is suggesting I do.

So my question is do I go with Moz and adjust my home page to match even though I have a dedicated page for table magician.

Is this title tag for the home page too much.

Roger Lapin: Wedding Magician - Close up Magician - Table Magician ??

Thanks
Roger
http://www.rogerlapin.co.uk

[rnperki]

That's really interesting that I show up at #2 in the US

I have never thought about ads on my site as I didn't want anything to detract anyones attention from booking me, however if the ads did not show in the UK that that would be awesome - I will look into it.

Regards,

Roger

[EGOL]

I am in Pennsylvania and I see your site at #2 for "wedding magician".   That's quite an accomplishment.   I took a look at your site -  your magic work is awesome.

I don't know if you make much money from the USA, but it is possible to use Google's DFP ad server to display ads only to those visitors who are outside of your market area.  It would not change your site much, but if you placed a couple ads on the site  you might pull in a nice stream of revenue.   People have different thoughts about ads, I make a living from them.

[rnperki]

Thanks EGOL, great ideas in there and for me as a magician this is an endless task as everyone searches for different keywords and I try to capture them on other pages e.g magicians in (town) or (county)

Regarding the title for the home page I love Magician for Weddings and Parties - Roger Lapin

It doesn't target the top 3 magician keywords of Wedding Magician - Table Magician - Close up Magician which all the SEO's tell you to go after.

BTW my site ranks #1 for Wedding Magician as I was told this was the golden keyword for magicians, so I worked really hard got some great links and I am there - even without it in my title tag now - however regarding targeted leads it gets me zero - i get a lot of traffic from it but bookers are more specific like magicians in bournemouth etc.

I will try the new title tag as it is certainly more google friendly!

I will let you know what moz analytics make of it in the next few days

Regards,

Roger

[EGOL]

I would optimize my homepage for the terms that the average potential client uses for my services.  When you receive a call or an email from a potential client, what service do they ask for?

If they ask for Wedding Magician, or Party Magician, then that should be your target terms for the homepage.

If they ask for Table Magician or Close up Magician then those should be the keywords that you optimize for.

Are they simply asking for a magic show instead?

When composing a title tag, it is best to keep the length below 60 characters, better yet 55.  It is also best to place high value keywords on the left and make the title tag contain a readable thought rather than a stuff of keywords.

Roger Lapin: Wedding Magician - Close up Magician - Table Magician ??

That is far too long and stuffed with keywords.

Magic Shows for Weddings and Parties - Roger Lapin

This is a readable thought.  60 characters.  Hits magic, shows, weddings, parties

Magician for Weddings and Parties - Roger Lapin

This is a readable thought.  57 characters.  Hits magician, weddings, parties

Should your name be first or last?  Depends upon your level of fame, how much you want to be optimized for keywords and your sense of ego.

[KyleEaves]

Yea, Google can and will alter the page title in the search results if they feel the title you have provided is not the most ideal. Regardless, you'll still want to optimize your title, meta description, headers, img alts, page text, etc to improve your overall on-page SEO. I think once you've got everything structured and optimized like it should be, you'll start to see some results and your titles showing up in the SERPs. It can take some time for these things to start working and showing up so just stick with it.

[rnperki]

Thanks Kyle,

I have tried different title tags and see that google just puts in what it wants these days - so right now I am just trying to go through all the information in moz analytics and see if all the recomendations are good the problem is most of it all relates to the home page - so just need to work out what is the best place to focus on as I can't rank for them all.

Regards,

Roger

[KyleEaves]

It's going to be hard to get the homepage to match for every keyword you want to rank for. When using the page grader you'll probably want to stick to one or two keyword phrases per page, otherwise you'll simply be stuffing a ton of keywords into a page like you've done with the title tag you provided. You want the page titles to read naturally so they look good to humans while still containing the keywords you want to rank for. To do this, you'll only be able to truly focus on a couple keywords per page.

I'm not too familiar with magic, but I'd guess that you probably want to optimize your homepage for the term "Close Up Magician" since that is what you are. You could include paragraphs on your homepage that briefly talk about each of the types of magic you do (wedding, table, etc) with links to the dedicated pages for each of those types of magic and so on. Those dedicated pages would then be optimized for those keywords and then you branch it out from there.

Once you start doing keyword research you'll be able to identify the supporting keywords you'll need to include on each page and which subpages you'll need to create. Remember to naturally link your pages as well.